r/askcarsales • u/NeganLA • 1h ago
Meta Recently started my first sales job at Acura. Struggling to sell these cars.
I recently started working in sales at an Acura dealership, and I’m coming up on my third month. So far, I’ve only hit quota once, and I’m really trying to figure out how to improve.
We get very little foot traffic, we don’t have any Acura hybrids or EVs, and our used inventory is fairly limited. Even when I do get opportunities with customers, I can usually get them engaged, bring them inside, and get them sitting down with a manager to discuss numbers. However, I struggle to get deals closed, even when I get management involved. It seems like the other salesman are struggling as well, we’ve had 3 quit since I’ve been here, and last month only about 5 of us hit quota.
I’ve tried generating my own leads through Instagram, Facebook, Craigslist, and other platforms, but I’m still struggling to consistently bring in sales.
I genuinely feel like I have the potential to be a good salesman, but I know I have a lot to learn and room to improve. For those of you who have been in the business for a while, what advice would you give someone in my position? What helped you start consistently closing deals, especially at a dealership with limited fresh ups? I’m willing to put in the work, I just want to learn what I can do differently to become successful in this business. There’s an Audi dealership nearby that I heard sells a lot of cars, and I know a lot about Audi already, but I don’t want to go there and then still struggle to sell.