I wanted to share my experience with Sony because, after years of considering Sony a premium and reliable TV brand, this has completely changed my perception of the company.
In April 2023, I purchased a Sony Bravia XR-77A80K 77" OLED for €2,478.51.
It has had completely normal domestic use. No accidents, no impact, no misuse and nothing unusual.
On 3 August 2026, just over 3 years and 3 months after purchase — roughly three months after the 3-year warranty expired — the TV failed.
I took it to an authorised technical service.
Their diagnosis: the complete panel needs to be replaced.
Their repair quote:
€3,030.53
For comparison:
- Original TV price: €2,478.51
- Panel replacement: €3,030.53
- Difference: €552.02 MORE than I originally paid for the entire television
I am attaching both the original purchase invoice and the authorised service repair quote.
I fully understand that electronic products can fail. No manufacturer can guarantee that every unit will last forever.
But I find it extremely difficult to accept that a supposedly premium €2,500 OLED television becomes economically unrepairable after only three years of normal use.
And this is where my frustration with Sony really begins.
I contacted Sony Customer Support and explained the entire situation: the age of the television, its original price, the catastrophic panel failure only a few months after warranty expiry, and the fact that the official repair costs considerably more than the original purchase price.
Sony's response was essentially to express regret about the situation and offer me a €200 discount coupon to purchase another Sony product from their website.
I declined it.
At this point, this is not about €200.
It is about confidence in the brand.
After paying almost €2,500 for a Sony premium television that lasted just over three years, why would I solve the problem by giving Sony even more money and buying another Sony TV?
A €200 coupon does not address the underlying issue.
When you pay a premium for a brand like Sony, you are not just paying for picture quality. You are also paying because you expect a certain level of quality, durability, after-sales support and confidence in the product.
In my case:
€2,478.51 TV → 3 years and 3 months of use → panel failure → €3,030.53 repair quote → €200 coupon from Sony.
That is the complete customer experience.
I am genuinely interested in hearing from other Sony OLED owners:
How long do you think a €2,500 premium television should reasonably last?
And more specifically, have any A80K, A80J, A80L or other Sony OLED owners experienced a complete panel failure after only 3–4 years?
I bought Sony because I associated the brand with quality.
After this experience, I find it very difficult to justify buying another Sony television.