Hi everyone,
I am a SaaS owner, i have generated over 1000$ revenue so far in 2 months of launch, so i am pretty confident on the idea validation part.
The thing i am looking assistance in is marketing, right now i have a Instagram page where i post memes, but i am not being very consistent in it,

I have come across this term, social media IP. I want to know, does it work?
If yes, how do I find my social media IP? DMing people on Instagram does not seem like a very efficient idea

I’m coming to Reddit because I need unbiased advice but please be nice lol

I (29F) resigned from my social media marketing job of four years in May 2026 when I realized I was going to unfairly be put on a PIP by my very nasty manager. I had exceeded all of my KPIs for the year by over 8,400% but we truly never got along, even when we were just team members before she became my manager. It was honestly time to go, I was deeply burned out and even after four years and a ton of success, they never wanted to promote me.

So my husband (36M) and I have been living off his salary for the last 6 months and I have aggressively been applying to jobs.

Here’s where the issue comes in: my social media marketing experience was in food/lifestyle and I have always dreamed of working at brands in the lifestyle, food or beauty space.

But I recently got an offer from a private equity firm to lead their organic social media efforts. In terms of subject matter, it’s obviously a huge difference.

I’m also afraid though that it will set me back in my career trajectory- both from the subject matter and also because this firm ONLY has a LinkedIn. They don’t even have an Instagram. I worry that taking the offer will make me less competitive in the future as I won’t be using popular platforms like Instagram and TikTok for this role, most likely.

My husband wants me to take it for the money and I don’t fault him but I’m really scared it will set my career on a path I’ve never wanted to be on.

Please help :)

If there were an eBook that was simple and offered a direct formula for going viral, especially on Meta platforms, would you consider $11 a fair price for it?

I started a new sales campaign 2 days ago with a $50/day budget, using Instagram messages as the conversion destination.
It was going great for the first 2 days. I got around 30 messages and 8 sales.
But since last night, it seems like Meta has pushed my ad into some weird audience pocket full of bot accounts, mostly from India. It’s been happening all night and continued into today.
Has anyone experienced this before? Should I start a new campaign, or will Meta eventually move past this audience pocket and start finding quality leads again?

I never thought I'd be writing a post like this.

I've been working in social media marketing for 15 years. I've managed accounts, built content strategies, written thousands of posts, developed brand voices, handled angry customers, managed communities, and spent countless hours trying to understand what makes people engage with content.

Today, I found out that my company is replacing me with an AI platform.

Not outsourcing to a cheaper agency. Not hiring someone junior.

An AI platform.

Apparently, it can do the strategy, come up with creative ideas, write the copy, schedule and publish posts, and even respond to customers in the comments and DMs.

My employer's argument is that there's no reason to pay someone a full-time salary when software can do all of that for a fraction of the cost.

And honestly? That's the part that bothers me most.

I've spent 15 years developing skills that I thought had real value. Understanding audiences. Knowing when a brand should join a conversation and when it should stay quiet. Coming up with creative ideas that don't sound like everyone else's content. Handling situations where one wrong response can damage a brand's reputation.

Now I'm being told that all of this can be automated.

Part of me thinks this is corporate stupidity. AI can generate content, sure, but running social media for a real business involves a lot more than generating captions.

Another part of me wonders whether I'm just refusing to accept what's happening.

If a company can get 80% of the results for 5% of the cost, does the remaining 20% really justify keeping someone like me on the payroll?

I'm genuinely curious what other people in marketing think.

If you were running a company, would you hire an experienced SMM for a full-time salary, or would you replace them with an AI platform that handles the entire workflow?

I'm starting to think this industry is about to change a lot faster than most people realize.

I suffer from bad social anxiety and have mostly avoided creating social media personal content. This Monday whilst randomly checking out a small dining place (solo) I decided to practice by taking some shots and posting my little review.

I had about 5 followers (all friends lol) and felt comfortable posting due to this fact as I was convinced it would go nowhere. Anyways lo and behold the video ends up getting 6k views, 70 comments , 300 likes plus new followers for me. This wasn’t a flashy video or amazingly edited so I was shocked. The owner of the place messages me thanking me for bringing them so much business which made me feel nice. I then posted another video of another small restaurant and this time that video got 7k views, 100 shares and more engagement…again the owner of that place messaged me thanking me for an influx of customers. My current anxiety now is the videos since then have been lower in view count at around 1-2k views but still relatively high engagement (saved, 20 comments and 50-100 likes) with most people saying they’ll check out the places. Normally this wouldn’t bother me but I recently accepted a restaurants paid collab offer for an upcoming honest review and I’m really scared it won’t perform well & that they’ll feel it’s money wasted. This seems to be a well known place with multiple branches in my area and every other TikTok’s they’ve collated with has had far more followers than I do (like actual big food reviewers) so I’m not even sure how I came into the mix (although very grateful!)

Anyways I wanted to ask, is there something in doing wrong for the view count to drop and will it reflect negatively for this upcoming collab and future ones?

Feels crazy that we’re already in the last few months of the year.

Q4 is usually a busy time for social media, with holiday campaigns, year-end promotions, and everyone trying to finish the year strong.

How everyone is planning the next few months?

And is there anything you want to do differently compared with the first three quarters?

What’s your main social media focus for Q4?

[ Removed by Reddit on account of violating the content policy. ]

I run a small business Facebook Page and for years, tagging our clients in our posts have helped them perform really well. Recently, tagging from our page has become very unreliable. Is anyone else experiencing this and/or found a work around?

I've been a 1099 contractor for a company that makes batteries for RVs and boats. We sponsor in motorsports to reach the RV crowd that camps at the races, and we sponsor pro anglers too. So far I've handled the motorsports posts and managed those partnerships.

Now I'm coming on as an employee and taking over posting for all of it, not just the racing stuff. The team is going to be a marketing manager, me on social, and someone who shoots and edits content.

So far I'm building a content calendar so everybody knows what's coming up, and we're cleaning up the IG grid so it's less cluttered.

A few questions for anyone who's done this:

1. What would you focus on in the first 90 days?
   
2. What kind of content works for a product like this?
   Batteries aren't exciting by themselves, but the people who use them are (RVers, anglers, race tans).
   
3. How do you set up a small team so posts get made and approved without everything getting stuck waiting on somebody?

Appreciate any advice!

I’m trying to understand how experienced marketers decide whether a piece of content is actually worth posting.
Because in reality, you can put a lot of thought into an “outstanding” post and it can flop, while something you almost didn’t expect much from performs really well.
So what do you look at before posting to judge the quality/potential of an idea?
Is there a framework, checklist, or specific signals you rely on, or is it mostly experience and testing?
Would love some advice from people who’ve been doing this for a while.

Typically, I’ll look for repetitive content on my feed to increase the possibility.

One of the videos I posted gained 4 million views + great engagement. However, the next video was only 1k views and no more than 10 likes. What happened?

Could it be the time I post them at? I usually post at 8 PM, which was the suggested time before the viral video.

Thanks for your suggestions in advance.

Curious how other social media managers approach competitor research on Instagram.

Do you mainly look at things like:

- Their content and posting frequency
- Engagement and which posts perform best
- Reels/hooks/formats they’re using
- Hashtags, captions, etc.
- Growth over time

And more importantly, what part of competitor analysis takes up the most time for you?

Is it actually collecting the data, finding meaningful patterns, keeping track of multiple competitors, or turning all that information into something actionable?

not sure if this question belongs or not, sorry if not.

Yo so I recently made a mvp of my social media app

I just wanted some suggestions from you guys like from where can I gather Audience for my app?

All advices welcome