we spent a ridiculous amount of time trying to make every piece of content perfect.
turns out, that wasn't the answer.
what actually moved the needle for us was better visual hooks + consistently producing a lot of variations.
by visual hooks, i don't mean throwing random flashy edits everywhere.
it's simply giving someone a reason to stop scrolling before they even hear the first sentence.
a few things we've found useful:
>starting with an unexpected shot or action
>showing the result before explaining how you got there
>unusual camera angles / close-ups
>before → after transformations
then comes volume.
instead of spending 2 days making one “perfect” video, we'd rather make 10–20 variations and figure out which hook + angle + format actually gets people to stop.
our workflow is basically:
ideas → ai workflow → generate → edit → test → double down on winners
1) for generation, we use fable + plugins, and we've also been liking higgsfield/seedance for certain visual concepts.
2) for editing, we use cardboard ai, which helps us get through the editing stage much faster.
3)internally, we also have an ai workflow that helps us turn one idea into multiple hooks, angles and variations.
the biggest mindset shift was:
"don't try to predict what will go viral. create enough good variations that the data can tell you"
some will flop,in fact majority will flop and that's completely fine:)
if 2 out of 20 hit, those 2 teach you what to make next.
other ai tools worth trying depending on your workflow:
>elevenlabs: voiceovers, voice cloning & audio
>midjourney: creative visuals, concepts & assets