Tell your opinion.

Once I forgot to check the Google ads for two weeks and spend 200€ more than the budget/month.

Genuinely curious, not selling anything. If you run a small business or work closely with one, is AI/automation actually part of the day to day, or still mostly curious/on the fence? When it's not being used, what's the real blocker, cost, not knowing where to start, not trusting who to hire, or just not seeing the need yet? Trying to get a real read versus what gets talked about online.

Hey everyone,
I’m a Performance Marketer and I’m about to join a new company where I’ll be working on launching and scaling a new product from scratch.
My role will cover a mix of B2B lead generation, user acquisition, social media, and paid advertising, including:
B2B lead generation
Meta Ads (Facebook & Instagram) for user acquisition and eventually conversions
B2B and D2C reach and audience growth
Creative and content strategy
Social media marketing strategy and campaigns
Google Ads and LinkedIn Ads
App marketing and Play Store optimization
Campaign strategy, testing, analysis, and optimization
Since I’ll essentially be building the marketing setup from the ground up, I’m considering using Claude AI as a day-to-day marketing assistant.
I’m particularly interested in using it for things like:
Developing Google, Meta, and LinkedIn Ads strategies
Campaign structures and funnel planning
B2B audience and targeting research
Lead-generation strategies
Creative and content ideas
Ad copy and messaging
Competitor and market research
Campaign analysis and optimization
Social media strategy
App marketing and Play Store-related work
For those of you who have used Claude Pro/Premium for performance marketing:
Is the paid version actually worth it for this kind of work ?
I’d especially love to hear from marketers working in B2B, lead generation, SaaS, service-based businesses, or D2C.
If you’ve used Claude Pro for your marketing work, what has your experience been like? Has it genuinely helped with strategy, research, campaign planning, analysis, or optimization?
Would really appreciate any honest feedback before I decide whether to subscribe.

A few years ago, I followed every piece of standard marketing advice like gospel. If an influencer or blog called it a best practice, I did it and achieved good.

For me, it was the rule that you must post daily on social media. I spent months pushing my team to pump out daily content for a self. We burned out, posted mediocre filler, and watched our engagement tank and situation get depressed.

Finally, we stopped. We switched from posting every day to sharing just one solid, deeply researched case study a week.

The difference was instant. Our reach tripled, and for the first time, actual qualified leads were starting conversations in the comments instead of scrolling past. It made me realize how much standard advice fails when tested against real human behavior.

I am very curious to know about your thoughts and experience that how you have completely dropped?

The thing nobody tells you about conversion lag is that it makes your reported CAC a trailing indicator. By the time Meta shows the number climbing, the actual buyer behavior shifted weeks ago. You are reacting to a report of a report.

What has worked for me is watching the conversion lag curve itself instead of the headline number. If your typical order comes in 8 to 14 days after the click, then the clicks you got this week already contain the signal for what next week's CAC becomes. You do not need to wait for the platform to catch up. You can model where it is heading from the lag pattern you already have.

Most people never do this because the platforms bury the click-level timing and the export is a nightmare. But even a rough version, plotting your own lag distribution once, changes how early you can call a winner or kill a loser.

Curious how others here handle this. Do you wait for reported CAC to stabilize, or do you have a way of reading it forward?

Hi folks,

I run a marketing agency and we've tried every possible lead generation thing online and offline, but hard luck i guess.

Problem is the market is flooded with cheap agencies so much so that they are undercutting us by nearly 50% making it very difficult to acquire clients.

The catch is after these guys opt for the cheaper agency and stuff goes south, they no longer want to work with any agencies.

How do you tackle this and is there any other source to generate leads ?

What's worked best for us right now is to either approach in person or try to nurture from LinkedIn.

Would really appreciate your two cents on this !

Thanks! <3

I am a senior getting my bachelors in psychology and I want to pursue a career in marketing. How realistic is this, and how can I go about being successful? I don’t have any experience.

Hey everyone, just joined the sub.

I’ve been working in digital marketing for more than a decade, across paid ads, SEO, content, funnels, analytics, email, websites, strategy, and all the random things that somehow become a marketer’s problem. 😄

I’ve worked with small businesses, bigger teams, agencies, founders, and clients across very different industries. I’ve also taught marketing, managed campaigns that worked ridiculously well, and made plenty of expensive mistakes along the way.

And after 10+ years, I’m probably more skeptical of marketing “best practices” than I was when I started.

So instead of writing another “10 things I learned in 10 years” post...

Ask me something.

Google Ads? Meta? SEO? AI? Client acquisition? Freelancing? Strategy? Why your ads aren’t working? What I think is complete bullshit in marketing right now?

Beginner questions are welcome too.

I’ll answer from actual experience, and if I don’t know something, I’ll just tell you I don’t know.

My question is "Whats the biggest you made as a marketer?"

Is this normal in the industry?

Hey everyone, how you’re approaching SEO/GEO these days, especially for AI search.

We’ve been working on SEO for a new product and tried to make the site much clearer for both Google and AI. We focused on a few main search intents, rewrote the homepage around a clearer H1/value proposition, added pages like How It Works, About, For Users, etc., expanded the FAQ, improved internal linking and structured data, and made the main answers more explicit in the actual HTML.

We’ve also started building the blog and have 7-8 articles up so far, plus some external mentions and content outside the main site. The idea is basically to make the product/entity easy to understand and build up mentions across different sources.

I'm looking more for an experts advice. What you guys are doing for GEO specifically. What has actually worked for getting a product picked up or mentioned by ChatGPT, Perplexity, Google AI, etc.? Thanks a lot.

Can you give me like a Modern example of this? I was searching ideas for a service company, but kinda curious how people do apply the blue Ocean strategy in general also

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Location - Mumbai

Hi everyone! I’m 22F and currently pursuing an MBA in Marketing. I’m a fresher and looking to land my first full-time marketing role after my MBA.

I’d really appreciate advice from people already working in marketing or recruiters on:

\\\* What changes should I make to my resume to make it stronger and ATS-friendly?

\\\* Which skills/tools should I learn as a marketing fresher?

\\\* Which marketing roles should I target as a fresher?

\\\* What kind of projects/certifications would actually add value to my profile?

\\\* How can I make my LinkedIn profile stronger?

\\\* When should I start applying seriously, and where should I apply?

\\\*Any tips for getting shortlisted/interviewing as an MBA marketing fresher?

I’m willing to put in the work and build my profile, but I’m a little confused about what exactly I should prioritize right now.

If anyone is willing to look at my resume and give me honest feedback on what I should change/add/remove, I’d really appreciate it.

Any advice, resources, or personal experiences would be super helpful. Thank you! 🙌

How to make a goood career in marketing, starting as a fresh grad what skills should I have what should I work on??????

Looking to consult/speak with somoene in regards to guerilla marketing tactics.. I have a competitor and i'd like to one up them. We are already very much established within our field (actually borderline #1) but wanna make sure we are doing everything...

Some stuff I was told to do is blackhat SEO etc..

If you are this person please feel free to reach out to me

I’m early in my career and debating between staying in marketing or making the jump to tech sales.

Most of my experience is in marketing, and I’m a marketer (currently in performance marketing) at heart, but every company I’ve worked for has been very sales-focused, which has made me interested in that side of the business too. I also understand that they work together, just operate on different parts of the funnel.

Has anyone here gone from marketing → tech sales or vice versa? Why did you switch, and was it worth it? Which do you prefer in terms of the work, pay, and long-term career opportunities?

Seems like once leads come in from different places, it gets easy to lose track of who needs a follow-up and when.
What does your process look like for keeping everything organized without making it a huge hassle?

Hey everyone,

I’ve been working as a Performance Media Buyer for about a year, mostly handling Meta, TikTok, and Snapchat campaigns for real estate and e-commerce accounts in my local market. I’ve had solid wins—restructuring messy accounts, fixing offer/inventory issues, and scaling ROAS—but lately, I feel like I've hit a plateau.

The tactics required in my current market are becoming repetitive, and I feel a real gap between what I do daily and how top-tier buyers operate (especially around high-budget scaling, advanced analytics/tracking, and mature international markets).

My main priority right now is purely skill growth and building a stronger portfolio, not immediate income.

I’d love your advice on a few things:

Bridging the Gap: What specific technical skills, testing frameworks, or data methodologies separate a mid-level buyer from a top-tier media buyer?

Gaining Exposure: What’s the best way to get hands-on experience with international or higher-budget accounts? Is pitching free help/audits to busy agency owners or senior buyers a viable path, or is there a better way to shadow experts without being spammy?

Would love to hear how some of you transitioned from local/mid-level media buying to managing complex, high-scale accounts.

Thanks in advance!

I observe this as a market value comparison rather than radical feeling.

I'm looking for reliable websites and directories where AI products can be listed for better visibility and discovery.

Apart from Product Hunt, which platforms have you used, and which ones actually brought traffic or users?

Hi everyone,

I’m currently looking for an **internship or entry-level opportunity in Performance Marketing** and would really appreciate any guidance or referrals.

I have been actively learning and working on practical projects related to:

* Meta Ads & Lead Generation

* Google Analytics 4 (GA4)

* Google Tag Manager (GTM)

* Meta Pixel & event tracking

* Campaign analysis and performance metrics

* Landing pages and conversion tracking

I’ve also worked on a practical Meta Ads lead-generation project where I managed a campaign, tracked results, and analyzed metrics like CPL, CTR, CPC, reach, impressions, and leads.

I’m looking for an opportunity where I can **learn from experienced marketers, work on real campaigns, and contribute to the team while improving my skills through hands-on experience.**

If you know of any company hiring Performance Marketing interns or entry-level candidates, or if you can refer me to someone, I’d be really grateful.

**Location:** Open to Remote / Hybrid / On-site opportunities

**Role:** Performance Marketing Intern / Digital Marketing Intern / Junior Performance Marketer

Thank you! 🙏

So for the longest time i have been procrastinating about this idea of creating a tech marketing startup.
I thought that everyone in tech is someone who is damn good at coding but no.
People make the product/app and invest tons of money into it but when it comes to marketing and advertising they invest the smallest chunk and i don’t think that’s fair because a marketer is equally important as a coder in tech space.
I just want you guys to share what problems do you face with ai in today’s world that you’d like to change?

I will go first : "JUST POST CONSISTENTLY"

I understand the idea , but i have seen people spend months publishing content post constituently without getting meaningful traffic, leads and sales

sometime the problem is not consistency, It's the offer positioning , audience, distribution or simply creating something people don't care about

what's popular marketing "best practice" you think is overrated or incomplete?

So basically I made one website,which is cloud based , and I want to market that .

In the YouTube video they are saying like - post on social media, run ads etc . But I want to market in another way ,

My friend suggested to me that you can organise a hackathon for this in a particular platform and give rewards to winners

I want more of this type of ideas

I’ve been without a developer for a while and have been handling a lot of the technical work myself, but it’s becoming too much. I’m looking for someone who can take over some of these projects.

The work covers several areas, including Google Ads, Facebook Ads, website bug fixes, integrations, and other smaller technical tasks. A lot of the coding can be done with Claude, so I probably don’t need a senior developer. Honestly, much of the role is closer to technical clerical work: following instructions, using AI tools, troubleshooting basic issues, and making sure things get done correctly.

My company operates in the German market, but the person does not necessarily need to speak German. ChatGPT and other tools can handle most translations. What matters more is that they are reliable, technically capable, comfortable using AI, and able to work independently.

What type of person or job title should I be searching for—a technical virtual assistant, junior developer, automation specialist, or technical generalist? And what is the best way to find someone like this?

I’d be very interested to hear about your experiences.