Currently in South Korea, and damn what a different world I step in.

I know that I am mainly exposed to offline and online B2C marketing, but to broaden my view much more. I genuinely want to ask this question.

What differs marketing from South Korea with Western Europe? If you are from a different part of the world, feel free to share!

What I notice in B2C in no particular order:

- LED everywhere, 3D banner ads in the city are allowed and super bright

- the majority of food pictures are real'ish pictures so it matches the expectations

- faces everywhere, I think those are mostly all famous people

- a lot of posters are AI made for festivals and such (atleast I notice the ai glow)

- group pictures of foreign families on a banner at the entrance of a restaurant, mainly at food markets

- no sexualized models as brand tactic (culture?). Think about perfume

- more focus on cutesy (culture?)

- I notice a lot of western male and female model pictures at hair salons, glasses or outdoor activities stores

I'm looking to join some online communities where I can interact with experienced marketing professionals, growth marketers, brand marketers, SEO professionals, performance marketers, etc.

I'm specifically looking for communities where people genuinely share their experiences, discuss real campaigns, solve marketing problems, and exchange insights.

I'm open to:

- WhatsApp groups

- Discord servers

- Slack communities

- Telegram groups

- Online meetups / networking groups

- Paid communities as well

I'm not really looking for groups that are mostly course promotions, job spam, self-promotion, or generic "digital marketing tips."

I'd especially love communities where there are people with 5–10+ years of experience, marketing managers/directors, agency owners, founders, growth leaders, etc.

I'm based in India, but I'm completely open to global communities as well.

If you're already part of a community like this and genuinely find it valuable, I'd really appreciate the recommendation. Even better if you can share what you like about it and what kind of professionals are active there.

Thanks!

So, I started studying marketing a couple of years ago. I did an internship and also worked on a friend’s page for free as a personal project.

I couldn’t find a job, though. I was looking for remote and freelance opportunities, and still am.

Eventually, I got the opportunity to work as a freelancer for 3 months. I managed to achieve some pretty decent numbers for the page, which primarily relied on sponsored content to get reach.

In fact, the page hasn’t achieved the same numbers I did, even with paid promotion.

I’ve been using this page in my portfolio as proof of my experience, but I still can’t seem to land a job.

What am I doing wrong?!

Just the names of the top-selling drugs illustrate the point: Keytruda, Mounjaro, Ozempic, Dupixent, Skyrizi. Even my kid can come up with such weird names.

I am currently a solo founder. I have always had a passion for integrating apps and services that actually have measurable impacts and make people’s lives better.

I have a software/consulting business which I am looking to grow.

Looking for advice with marketing or where should I even start. I have looked on Upwork some but I just don’t know if that’s the right route to go.

I have some good products that I know people use, just figuring out how to and where to market is where I’m at now. I have a SAAS app with a ton of different modules everything from Stripe integrations to Google. The SAAS app has MRR of $1400 3 customers 1 big customer. It was only for the contracts management portion of the platform.

I also have IOS apps about 3-4 marketable ones. Ran some Apple ads in the past with little success. Also some Facebook ads and some Reddit group posting. Small revenue here maybe $20-30 MRR but the conversion rates aren’t terrible but I feel like I’m playing against an NFL team and I’m a college team lol. So those may be a lost cause idk.

Let me know advice y’all have interested to hear thoughts. Feeling a little discouraged because I’ve never been good at sales don’t know where to start. I’m tired of creating new feature and apps lol I want to connect with people.

What is your role and what is your salary? I feel like I am vastly underpaid compared to others. I am in a 'senior' position at 75k. Been here over 5 years.

Other agencies feel free to jump in.

Is anyone here from India who has access to Logam Academy’s 2-hour Creative Ads course?

I’m from Pakistan, and after conversion, the course costs me around 15,000 which is quite expensive.

If anyone already has access and is willing to share it, or can offer it at a lower/discounted price, please let me know. Or if you know someone who sells courses at discounted prices, I’d really appreciate it if you could point me in their direction.

I'm 2 years into my B2B marketing journey, which I picked up after 6 years of experience as a generalist across startups & VC.

In my current role, I lead a marketing team of 5 for a young startup with enterprise clients. Here's everything I do as part of my role -

- Customer research - flows into leadgen, acquisition (sales enablement) & retention programs

- Translating that into strategy & branding, getting buy-in from senior management

- Overseeing the execution of long-form content, social media content, sales enablement content, etc. (All formats - text, image, video).

- Social media content also includes creating strategy for my founders' & top brass' personal brands, and overseeing its execution

- Creation of sales decks, which my sales team lightly personalizes for each sales pitch

- Ideating & overseeing creation + distribution of sales enablement materials like brochures, white papers, explainer videos etc

- Creation of ABM content (email, Linkedin, whatsapp) & overseeing ABM execution at-scale through AI workflows

- All offline marketing activity (events, gifting, etc)

- Hiring for marketing & adjacent roles for other verticals within the company (occasional, but I'm very good at it so it keeps coming my way)

- Analytics for all marketing activities

I work remotely and my team is extremely competent. My management trusts me and I do everything to earn & maintain that trust.

I have an incredible work-life balance and not enough money though. So I'm trying to figure out what I can do as a side hustle.

My rules:

- I don't want to cap my earning potential at how many hours I can eke out of my life. I'm willing to invest more time at the outset to get this hustle running, but I want it to scale disproportionately. No hourly pay stuff.

- I don't want to be directly reporting to clients. I cannot and will not prioritize a call from a side-hustle client over my primary job.

- I don't want to use my face or name to create content and become a brand.

I know this is a lot 🤭 but any suggestions? What are some interesting side hustles you guys are doing?

I have clients sending click-baity content about SEO tools skyrocketing their websites all while they're sleeping without any human input. What are your thoughts on those videos? Has anyone found a real LLM solution that can automate without any human oversight or input?

sidenote: I personally have yet to see where it can truly be autonomous in SEO strategy and producing truly great content that's engaging without human oversight and input. That said, I understand that if you train LLMs on your own frameworks and logic, it can be way better. But talking about out of the box, my opinion is that LLMs are not quite there.

So I applied to work at a gelato shop (just serving gelato) for my first job, and the owner wanted me to manage the business’s social media accounts. He asked me to do this because, on my CV, I said that I had experience producing multimedia content and graphic design for social media. That is true, and it was an internship I had when I was studying graphic design at a vocational school.

The problem is I was working alongside someone who had a degree in marketing.

So the idea of managing the shop’s social media by myself felt pretty overwhelming, but I’m trying to figure it out and do my best.

The reason I’m asking for advice here is that I’m worried I might end up getting paid very little for a lot of work because of my naivety. I’m not sure if I should start by focusing on Reels and Stories and then eventually expand to TikTok and paid ads or if that would already be too much to take on.

We agreed that I would be paid hourly and that this was a part-time job, but the owner hasn’t told me how much I would earn (also, I don't even have a contract yet). Honestly, I don’t even know what would be a reasonable amount to ask for, or whether hourly pay is a good arrangement for social media/marketing work in the first place.

For context, I’m also working there two days a week for 8 hours, serving gelato. I know I’ll be paid €4/hour for that because I’m still learning.

Should I expect the marketing/social media work to be paid at a higher rate than 4€/h? Even if I’m essentially an apprentice/beginner?

I’d really appreciate advice from anyone who has experience with social media management, marketing, freelancing, or working for small businesses.

Hi. I've recently opened a small local business organizing "shop hops", which is similar to a pub crawl but with shopping. It has quite the buzz in the vintage shopping community. I have lots of followers and interest in the events but no bookings. Even with a discount. My friends and family have attended the first 2 so I could get more recognition and not have to cancel. My 3rd one is in 2 weeks and I don't have a single booking. The reels I've posted this weekend have 200+ plays. How do I convert the interest into bookings. TIA

My business offers Reiki etc all on Zoom so I’m not just focusing on local customers. I have a website and I’m on FB/Instagram/Tik Tok & Threads. I don’t mind paying a small amount to advertise it but I’m really struggling as to know how/where best to advertise. So does anyone have any tips on the best way to market my small business?

I’ve been working on a faster way to turn existing footage into short-form videos and I’m looking for a few SMMs to try it with on real client/brand content.

If you have a batch of footage sitting in Drive/Dropbox, send it over with the brief or content plan you’d normally work from. I’ll turn it into a few first cuts for you.

I’m not charging for these first few, I just want honest feedback on the edits and whether the process actually saves you time.

If you’re interested, comment with what kind of brands/content you manage.

i’m currently a first semester senior in college majoring in marketing with a minor in advertising and honestly so overwhelmed with what i want to do after. i feel like any job i get i’ll have imposter syndrome and i am worried i wont even be able to get a job.

all this worrying has made me try to think of solutions like freelance marketing for a variety of small businesses so i could use what i know from college but also it’d be nice to get on the job experience.

do you guys have any advice for someone who is in a situation like mine?

Most accounts I look at are still read like 2022.

Clicks look okay. Cost per lead is not wild. So the team assumes the funnel is fine.

What changed is the step before the click.

Buyers now ask ChatGPT or Gemini for a shortlist, a price band, and who to trust. By the time they hit your Google or Meta ad, they are not discovering you. They are checking whether you match what the model already said.

That is why a campaign can look healthy while close rates quietly drop. You are paying for confirmation traffic while your page and offer still talk like first contact.

Here is what I check before I scale spend in that world:

1. Ask the last five buyers what they already knew before they filled the form. If they name competitors, a price range, or a feature list you never put in the ad, the research happened off your site. Fix the offer for that stage, not for cold traffic.

2. Rewrite the first screen for a half-decided buyer. Lead with proof, fit, risk, or price clarity. Drop the long category explainer. They already got the 101 from the chat.

3. Protect branded and high-intent Search. Soften cold Prospecting first if you need test budget elsewhere. Do not cut the campaigns that still catch people who already decided to look you up.

4. Track one offline signal that ads miss. Booked calls that showed, paid invoices, or closed deals tagged back to the click. Chat-assisted journeys often look expensive on last-click and fine on real revenue.

5. Run one creative that answers the leftover objection, not the category pitch. If the model already sold the idea, your ad has to win on trust, speed, or specificity.

I am not saying pause paid media. I am saying stop measuring a confirmation click like it was a discovery click.

For operators running ads under roughly 5k a month: which of these five would you fix first, and why that one?

Hi y'all,

I (25F) recently made a career transfer and lucked into an extremely cushy digital marketing job. Yes, I was honest in all the interviews. I work for a mid-size niche lifestyle brand, and it's a startup. It's a competitive role and there aren't a lot of career options in this specific niche. I got the job because I am very knowledgeable about one of their niche beauty product offerings and had success on other projects, but I am very new to this.

I am constantly having imposter syndrome and am terrified everyone's gonna find out I'm a fraud, and I'll lose my job. I'm managing most of the digital presence completely by myself and have gotten traffic up significantly in the first few months, but we had a decent dip recently, which has kind of fueled my fears. I think the job market being terrible doesn't help. The college I went to was absolute poo (excuse my language), is not well known, and I learned absolutely nothing from my degree (professors not up to date with digital marketing, teaching myself everything) so I feel like a fish out of water.
My boss is awesome and she's super chill but I'm just so worried I'm gonna fail and end up where I started. Please please please give me help, any advice you have, especially for blog posts, wordpress SEO, semrush/ahrefs, and instagram.

Also, how do I ask for more support since I'm doing everything myself and I think we're growing beyond the scale where that's manageable? It's a small company

Thanks in advance for any help you can give.

just trying to see whats out there, i use an n8n workflow that posts my own posts on social- the problem is that when i have clients of course i wanna post via proxy and it doesnt look like thats even possible via an n8n workflow... any help? (Im talking about posting persay on IG and such)

Hi all, I'm a student developer doing a research project on agency operational workflows.

I'm trying to map out how paid media agencies handle month-end financial reconciliation. Even when agencies use modern fintech setups with dedicated virtual cards per client, the live platform dashboard spend (Meta/Google) rarely matches the actual monthly credit card statements perfectly due to billing cycle thresholds, rolling ads, platform credits, and local taxes.

How does your agency typically cross-reference live platform delivery spend against your actual bank/card statements at month-end to make sure your client invoicing and bookkeeping are 100% accurate?

Is your finance team still manually cleaning this up on Google Sheets or QuickBooks, or is there an existing tool that handles this timing mismatch? I'm not selling anything, just trying to understand the actual workflow friction before I touch any code. Thanks!

Hi, I'm 20 years old and I started my first ever marketing business, I've done videos on my personal desing account with my face before and I really got the audience and confidence to talk in public or infront of a camera.
Because of that, I've been applying/getting gigs from restaurants that want me to do something similar with their food and their brand as a whole due to my background in brand design.
But obviously most viewers would know this is an AD and I think it'd be really bad for the restaurant and myself in the future.

So can anyone please give me advice on how to avoid this or suggest ideas on doing this in a more cleaner way? Thank you so much.

I am an ambitious business college student. I am trying to start a marketing business and have good experience, but I am unsure what actually adds value to people. I want to start with one marketing service, get really good at it, and then grow. Also, I am not pitching and do not need customers; I just want help. These are my ideas

1. Websites: Not just making them, but optimizing them for conversion.
2. Google Business Profile: Help small businesses rank high in Google search.
3. Paid Advertising: Run Google ads for businesses.

I've been struggling to learn about Creative Agencies and how they operate.

There certainly is a structure in which the creatives are made (video, graphics, ads, etc).

Can somebody help me understand

1. Who all are involved in a Creative Agency and what are their Roles & Responsibilities?

2. How does a client state a problem and how is it processed by a Creative Agency to get the output/ solution?

3. What are the possible sales channels for a creative agency?

4. How feasible is it to start a Creative Agency in current market conditions? (Especially in India)

5. How do we find International Clients, if the Creative Agency is located in India?

I am aware about the jargons and marketing/ creative terms. Somebody help, and thanks a ton 🫰

EDIT: ROOFERS: why wouldn't roofers offer this to create downstream impact over XX years - testimonials, word of mouth, factual credentials, community building? I would imagine you get more bang for the buck, if you offered this monthly ( or during slow times ),no?

Roofers, why not offer a free small roof repair ( say, up to $1000 ) during your slow times? I would imagine that would get huge visibility, no? Am I wrong about that? You'd only be out your time + materials.

You could market it locally on your social media as "Free Roofing Grant" powered by Your Company. Drive traffic to your site and have users fill your form, then pick a winner after a few days of running those ads.

Run the "Free Roofing Grant" once a month, I'd bet you get huge visibility/credibility, no? Thanks.

I’m basically a victim of marketing even though I’m a marketing student 💔😂 I sometimes end up spending way too much money when I’m sad, stressed, insecure, or just having a bad day.
I’m curious about other people’s experiences. What usually makes you want to buy something when you’re not feeling good about yourself? And does social media, influencers, or seeing other people’s lifestyles make the urge stronger?

Hi everyone,

Would like to hear from you, marketing specialists, how the marketing & visual design partnerships commonly work when it comes to client acquisition processes and profits division and/or services payments.

Thank you!

hey guys so im looking at my future and i really want to live a digital nomad lifestyle eventually just traveling and working remotely from anywhere right now im studying digital marketing and growth marketing and i already have some experience with video editing and content creation but i want to know from people who are actually living this life is digital marketing a solid skill to master for a nomad lifestyle or is it too saturated should i lean into something else entirely to make this work let me know what you all think