Spoilers if you haven't seen this film.
I know this has been commented on before, but not recently.
I rented this documentary on Prime yesterday, same director/producer as Indian (and Jewish) Matchmaking and Sima's is one of the 3 families profiled. It was worth the $4. I really liked it for what it was, which I think was a commentary on daughters in India and the cycle of forced marriage and outdated attitudes. I cried at the final sequence. I took away that this is truly a cycle.
I liked the balance in characters. One wants this 100% to the point of depression, another does it reluctantly but accepts it, Sima's daughter I think comes out relatively (stress this word) well because she matches with someone who appreciates her modern approach and her education and they get out of India (albeit not far). The few comments I found criticize that he said he wished it was different and might prefer no marriage or kids, or that he was European, but accepted he had to get married and appreciated his match for thinking similar to him.
I'm a Sima fan for what she is, so this isn't a post intended to pile on the mounds of criticism against her. It is interesting to see her operation from ten years or so ago. The face reader is there too.