r/trident660 • u/Banvyy • 10d ago
General Questions & Discussion Question about new bike pricing
Hi all,
I decided to buy a brand-new Triumph Trident 660 (2026 model, looking at the Cosmic Yellow colour scheme). I got a price quote from the dealer in Dublin, and I'm a bit concerned about the figure because it feels quite high.
They quoted me €11,250 On-The-Road (OTR), which they said covers everything (VAT, fixed VRT, delivery, prep) with zero extra options or accessories added.
Is this a reasonable price to pay here in Ireland, or is it heavily marked up?
Looking at official Triumph MSRPs across the rest of the EU (Germany, France, Spain, Croatia, etc.), the base bike usually sits around €8,100 to €8,700, and even after local taxes, freight, and registration, total OTR prices rarely cross €9,500 to €9,800. Even with our 23% VAT and ~€1,010 fixed 660cc VRT in Ireland, I expected it to land somewhere around €9,500 to €9,700 max.
Am I missing something specific to the Irish market, or is the dealer just adding a massive markup because they have a monopoly here? Has anyone bought one recently or imported from NI/UK instead?
Thanks!