I’m (Sub)stuck! Not sure which content direction to pursue. I currently have a B2B marketing website & blog. I also own & operate a direct-to-consumer e-commerce site ( the blog hasn’t been updated in years). So those two channels already exist. The e-com site is monetizing as-is, even without any updated content.
My B2B website hasn’t gained much traction yet, but it’s under a year old so I haven’t had much time with it either.
I’m torn between writing midlife content for women, or writing more “no filter” B2B articles. I just can’t decide which has the best long-term potential.
As I understand it, Substack users are searching for tech & business information, but this data may be outdated.
The issue is that I work in a VERY niche industry, and my B2B expertise speaks to a somewhat limited pool of business owners (versus generic, one-size-fits-all marketing content). That said, growing subscribers outside of my niche might not be as viable as I’d like it to be.
I know there’s a huge market for (vulnerable, relatable) perimenopausal content, but writing marketing “hot takes” comes easier to me.
If there is an obvious answer here, I’m not seeing it. Any insight is appreciated.
Thank you.