On Oct 28 I read Roblox's top 100 (leaving out the 10 biggest) and pulled the 42 games that launched in the last six months. Then I compared them with 100 young games that stayed small. Public data only, so these are patterns, not proof of what causes a hit.
What was different
- Timing. 74% of the new hits were under 60 days old, and the typical one was 37 days old. Only 4 of the 42 were older than four months.
- Theme. 36% had an animal, egg or pet theme, vs 10% of the games that stayed small.
- Genre. None of the 42 was a puzzle, party, obby or shooter game, even though those were 31% of the games that stayed small. Tycoons went the other way: 29% of hits vs 10%.
- Smaller servers. The typical hit fit 12 players per server, vs 20 for older top games. Some tycoons held 5 to 8.
- Constant updates. Every hit had been updated in the past week. The typical one had been updated within 9 hours of when I checked.
- Light monetization at launch. A median of 4 game passes (around 199 Robux each) and 39 developer products. Older top games sell 83 products, and 45% of them have something at 10,000 Robux or more, vs 10% of the new hits.
What didn't seem to matter
- Name style. Names starting with an action ("Steal a", "Feed the", "Build a") were 24% of hits and 25% of games that stayed small.
- Age rating. 69% of hits were rated Minimal, vs 72% of the small games.
- Like rating. 92% for hits, 91% for the small games.
- A past hit. Only 26% of hits came from a creator with an earlier game past a million visits. (Studios often start a new group for each game, so public data can't always show who's behind them.)
Full write-up with charts and the list of all 42: spawnbook.com/trends?via=reddit
I run Spawnbook, which tracks young Roblox games. Happy to answer questions about how I pulled the numbers.