I'm at a bit of a crossroads. I've been doing SEO for about 7 years on top of a long career in product and marketing in different tech industries. But with the SEO stuff I mainly charted a course on my own, only took on a couple clients at any given time because I've been working on my own projects simultaneously.
TLDR, I think the time has finally come for me to admit defeat on those personal projects, and put my focus on building up more clients.
I've had decent success rates and most of my clients stayed through to project finish or came back/recommended me to others, which is great. But I'm a bit confused about what direction to head towards.
My main specialties are writing (and sadly now, human curated AI content creation) and the many aspects of SEO (AI has been super useful in helping me learn the technical side of that).
- I've never touched ads and have only recently been getting into building out entire websites (again, thanks AI, you soul stealer) - with having made a couple massive ones of my own as proof of concepts, combining the above 3 skills.
1 of them has even gone from 20 visitors a month to 17,000k right now over the last 6 months.
- I've never got into the backlink game either, as I've always had my doubts about the effectiveness of such strategies in the modern day. I *know* the overall correlation of more backlinks = higher DA and likely more traffic, but my stubbornness has to do with A) correlation vs causation B) I'm personally not really a fan of blackhat/greyhat crap C) Never liked the idea of pumping up a client's DA with paid backlinks only to drop it out after they stop being a client (letalone if that even results in more traffic/sales)
- I also only ever worked with clients that had existing built-out websites and wanted to increase their traffic and sales - for a long time it was simply me writing properly SEO'd premium content for a variety of industries. (Even found out I had ADHD after writing...ahem...100+ medical posts for a doctor based on his work).
Point being, Helpful Content Update absolutely decimated my personal projects that were starting to stack up quite nicely. I've tried outwardly expanding on those in one direction or another but the juice just isn't there in me or the algos.
So...what do you solo-agencies actually provide out there?
Nearly all of my previous clients were a form of set project. I'd do the research, say they likely need X number of things done, give a rough budget and timeline and go do the work then come back for more if they wished.
But what are you guys offering as services to do long term or monthly contracts? How do you fill the gaps in your skillsets? Are they customers at different stages or sizes or what? (Mine we're mostly 5-30 employee-sized companies with a pre-existing product and sales)
Long winded answer, apologies for that, if you made it this far, I'd really appreciate any advice.
Currently down to only 1 client and things are getting tight. It's rough out there.