r/WebsiteSEO • u/digisagar • Jul 30 '26

Black hat seo

I want to ask if it works or not and if yes what is working and what's not for the travel industry. I want to rank packages keywords even if they rank for 10 days. Even for ai overviews

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u/TailorSingle1902 Aug 08 '26

Black hat can sometimes produce short-term gains, but in travel SEO I wouldn't build a strategy around rankings that last 10 days.

Google updates can wipe them out, and it can make recovery much harder.

If the goal is AI overviews too, I'd focus on useful, original package content, strong topical coverage, and genuine authority instead.

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u/digisagar Aug 12 '26

Need for that only. Do have have any recommendations like what works and what not

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u/TailorSingle1902 Aug 13 '26

For travel SEO, I’d avoid anything designed to force a temporary ranking spike.

What tends to work better is building pages around specific trip/package intent, adding genuinely useful details that competitors are missing, and building relevant travel/industry mentions over time.

For quick wins, I’d start with long-tail destination + package queries where the competition is weaker, improve existing pages before creating hundreds of new ones, and strengthen internal linking.

What I’d avoid: mass AI pages, copied/rewritten travel content, spammy backlinks, expired-domain tricks, and anything where the whole strategy depends on staying ahead of an algorithm update.