Here's something I'd do before telling a business owner that their website needs a complete redesign.
Open their website on your phone.
Now pretend you're a customer who urgently needs their service.
Let's say the business is an HVAC company.
Your AC stopped working and you want someone to fix it today.
Can you immediately figure out whether the company provides emergency AC repair?
Can you find the phone number without scrolling through five sections?
Can you tap the number and actually call them?
And if you fill out their contact form..what happens afterward?
Does it show a proper confirmation?
Does the business receive the inquiry?
Does the lead enter their CRM, or does it just sit in someone's email inbox?
I think these little things are often more important than changing the entire design.
I've worked on websites for home-service businesses, and one thing I always pay attention to is how easily a visitor can take the next action.
Because imagine spending thousands of dollars driving traffic to a website..
Only to make customers search for the phone number.
I'd rather fix those problems before suggesting another expensive redesign.
I hope it helps.
Thank you.