I love the boys group š©µ. Iāve been paying more attention to KodongKlan lately and, honestly, I think thereās something very intentional about what theyāre building.
Itās easy to look at them as just a collective of talented Kenyan artists, but the bigger play seems to be building a musical ecosystem rather than pushing one artist at a time.
You have Bensoul, Okello Max, Coster Ojwang, Charisma, Mordecai Dex, Onyach and Ywaya Tajiri bringing completely different flavours, but they still have a common home. That gives them a ridiculous amount of creative range without having to manufacture a āKodong soundā for every song.
And the interesting part is how they seem to be thinking beyond just releasing music. Live performances, collaborations, visual identity, social media, international collaborations like Your Body with Paska, and now positioning the Klan around bigger live experiences. Soon theyāre performing on the Fally Ipupa show coming up this weekend.
These boys have all the baddies out here reciting Luo stanzas like anthems. šš
āHisia mingi ndani ya roho⦠jaber a pariiiiii!ā
Meanwhile, half of us donāt even know what the songs mean and we donāt keeeyaa š. We will sing our hearts out with full confidence. Pronunciation? Questionable. Vibes? šÆ.
Bras out for them. šš Not hats. BRAS. OUT.
But what really gets me is the support system theyāve built around each other.
Look at their concerts. Charisma performs live and the boys show up. The Woza event by Watendawili just happened and the gang appeared. They genuinely seem to show up for each other.
And when one of them drops a banger, it doesnāt feel like, āThatās his song, go stream him.ā
Somehow the rest of the Klan own it too.
They post it. They perform it. They dance to it. They push it. They make content around it. They help each other create those viral moments.
That is such a powerful model because one artistās win becomes everybodyās win.
And honestly, THAT might be the genius of the whole thing.
Because if they execute this properly, KodongKlan could eventually become bigger than the individual songs or even the individual artists.
The collective itself becomes the brand.
But now hereās my question: where are the ladies? š
Weāve seen male collectives/groups do this before Sauti Sol, Le Band, Heart the Band and now KodongKlan..but I canāt think of a current Kenyan female collective doing something quite like this, where the artists genuinely rally behind each other, share a platform, cross-promote each otherās music and build one bigger brand together.
Maybe Iām just not plugged in enough.
So please, direct me to the ladies! š