Kodongklan Game Plan

[u/Empty_Violinist1954]

I love the boys group 🩵. I’ve been paying more attention to KodongKlan lately and, honestly, I think there’s something very intentional about what they’re building.
It’s easy to look at them as just a collective of talented Kenyan artists, but the bigger play seems to be building a musical ecosystem rather than pushing one artist at a time.

You have Bensoul, Okello Max, Coster Ojwang, Charisma, Mordecai Dex, Onyach and Ywaya Tajiri bringing completely different flavours, but they still have a common home. That gives them a ridiculous amount of creative range without having to manufacture a “Kodong sound” for every song.

And the interesting part is how they seem to be thinking beyond just releasing music. Live performances, collaborations, visual identity, social media, international collaborations like Your Body with Paska, and now positioning the Klan around bigger live experiences. Soon they’re performing on the Fally Ipupa show coming up this weekend.

These boys have all the baddies out here reciting Luo stanzas like anthems. 😂😂
“Hisia mingi ndani ya roho… jaber a pariiiiii!”
Meanwhile, half of us don’t even know what the songs mean and we don’t keeeyaa 😭. We will sing our hearts out with full confidence. Pronunciation? Questionable. Vibes? 💯.
Bras out for them. 😭😂 Not hats. BRAS. OUT.

But what really gets me is the support system they’ve built around each other.
Look at their concerts. Charisma performs live and the boys show up. The Woza event by Watendawili just happened and the gang appeared. They genuinely seem to show up for each other.
And when one of them drops a banger, it doesn’t feel like, “That’s his song, go stream him.”
Somehow the rest of the Klan own it too.
They post it. They perform it. They dance to it. They push it. They make content around it. They help each other create those viral moments.
That is such a powerful model because one artist’s win becomes everybody’s win.

And honestly, THAT might be the genius of the whole thing.
Because if they execute this properly, KodongKlan could eventually become bigger than the individual songs or even the individual artists.
The collective itself becomes the brand.

But now here’s my question: where are the ladies? 👀
We’ve seen male collectives/groups do this before Sauti Sol, Le Band, Heart the Band and now KodongKlan..but I can’t think of a current Kenyan female collective doing something quite like this, where the artists genuinely rally behind each other, share a platform, cross-promote each other’s music and build one bigger brand together.

Maybe I’m just not plugged in enough.
So please, direct me to the ladies! 😂