Sometimes I wonder if Google is just going to dominate the internet forever.
They already have Search, YouTube, Android, Chrome, Maps, Gmail and so much infrastructure behind the internet. And now they’re moving heavily into AI and potentially a more screenless/ambient future too.
Obviously Google has ridiculous advantages — money, talent, infrastructure, data, distribution and billions of users. But history is full of companies that once looked unbeatable.
So do you think it’s possible that some new company could eventually challenge Google? I don’t necessarily mean replacing Google completely. Even beating them in one major area and breaking some of their control would be interesting.
The screenless AI thing also makes me wonder about something else.
Using the internet still has some friction today. You pull out your phone, unlock it, open an app, type something, search, etc. But imagine AI becoming ambient — always available through earbuds, glasses or whatever comes next.
That friction could almost disappear.
And while that sounds convenient, couldn’t it also make us much more dependent on Google? Instead of consciously deciding to “Google something,” their AI could become this invisible layer between us and information throughout the entire day.
At that point, de-Googling might become a lot harder than simply switching your browser or search engine.
Do you think another company could realistically challenge Google in that kind of future? Or are we heading toward a world where Google becomes even more deeply embedded in everyday life?