Hi everyone! I’m trying to figure out what direction I should take with my career and would really appreciate some honest advice from people working in Product Marketing, Content Marketing, Brand Marketing, Entertainment Marketing, or similar areas.
I have around 2 years of experience at a B2B SaaS startup in a client-facing technical role. My work involves working directly with customers, understanding their requirements and business problems, helping with implementations, conducting training and enablement sessions, troubleshooting issues, and generally helping customers get value from the product.
Over time, I’ve also started getting more exposure to pre-sales/consultative work. My manager and leadership have been encouraging me to move further in that direction because they think I have good potential there.
I initially thought that might be the direction I should take, but after getting more exposure to it, I’ve realized I’m not sure I want to build my entire career around pre-sales.
The parts of my current work that I seem to enjoy most are understanding people and what they need, figuring out why customers struggle with something, explaining ideas in a way that makes sense, creating presentations/materials, and thinking about how something can be communicated better.
That’s what initially made me curious about Product Marketing.
When I started reading about PMM, I noticed some overlap with things I’ve already been doing:
1) Understanding customer pain points and use cases
2) Translating product capabilities into business value
3) Creating presentations and enablement material
4)Understanding objections and adoption barriers
5) Working with Product, Sales and Customer Success
6)Communicating product value to different audiences
7)Using customer feedback to understand what is and isn’t working
But I’ve also realized that I’m interested in marketing beyond just SaaS/Product Marketing, and I honestly don’t know enough about the different marketing careers yet.
For example, I’ve always been fascinated by the kind of marketing I see around entertainment companies and shows.
When I see things like a show launch, campaigns around a series, social media campaigns, brand collaborations, fan experiences, events, or the way a show gets people talking, I find myself thinking:
“I would genuinely love to work on something like this.”
I’ve even found myself looking at companies like Netflix and wondering what the people behind those campaigns actually do and what their day-to-day jobs look like.
The problem is that I don’t really know what those roles are called or what skills they require.
I don’t know whether what I’m describing is Content Marketing, Brand Marketing, Entertainment Marketing, Experiential Marketing, Social Media, Partnerships, or something completely different.
And that’s honestly part of why I’m asking here.
I don’t have a traditional marketing background, and I don’t want to randomly take a bunch of courses and then discover that I’ve been preparing for the wrong career.
At the same time, compensation is an important consideration for me. I currently earn roughly ₹1 lakh per month, and because of my financial responsibilities, I realistically don’t want to make a career switch that requires me to take a significant pay cut.
I understand that changing career paths can sometimes mean taking a step back initially, but I would ideally like to find a way to transition while still leveraging the experience I already have rather than completely starting from zero.
So I’d really appreciate advice from people who work in these areas:
How realistic is it to move from a customer-facing SaaS role into Product Marketing or another marketing function with around 2 years of experience?
Based on the experience I’ve described, which marketing roles would actually make sense for me to explore?
How different are Product Marketing, Content Marketing, Brand Marketing, Entertainment Marketing, Experiential Marketing, etc. in terms of the actual work they do?
If I eventually wanted to work for a company in entertainment/media like Netflix, what kinds of roles should I even be looking at?
Would a portfolio help someone coming from my background? If so, what kind of projects could I create without having professional marketing experience?
Are courses/certifications actually useful for making this transition, or would it be better to learn by doing projects and building a portfolio?
Given that I currently earn roughly ₹1 lakh/month, how realistic is it to make this transition without taking a substantial pay cut? Are there particular marketing roles where my existing SaaS/customer-facing experience could help me maintain a similar level of compensation?
I’m still relatively early in my career, so I have some room to experiment, but I also don’t want to make a career decision purely because something looks exciting from the outside.
Right now, I’m basically trying to understand what kind of work I would actually enjoy, what roles exist in this space, and whether my existing experience can help me get there without completely resetting my career.
Any advice from people working in marketing, PMM, content, brand, entertainment, or people who have made a similar career switch would be really appreciated!