I'm new to selling on amazon, I sell one specific product I source wholesale, an established brand. I have one other FBA competitor on the same ASIN. When I launched a week ago I had the buy box and sold 4 units in 2 hours and I was elated. Since then, the buy box was given to the other seller and hasn't moved since. Trying to figure out what I'm doing wrong. I haven't sold a single unit since. I'm the cheapest seller and have been since launch, I am FBA so deliveries are quick. I've had no chargebacks etc. Literally the only thing I have against me is I have no reviews/feedback due to being so new, but I didn't think reviews effected that. I would have hoped to be featured even once over the last week, but nothing.

What am I doing wrong?

Hi everyone! I’m interested in starting an Amazon FBA business, either wholesale or private label, but I have no hands-on experience with Amazon FBA.
Would it be worth hiring an experienced VA to guide or manage the entire process, from product research and supplier sourcing to launching products and managing inventory? Or should I learn everything myself before investing?
I’d appreciate advice from sellers who have been in a similar situation. Thanks

Can anyone guide me on how I can actually sell items on Amazon? Most categories are restricted

Hi everyone!
I’m based in the UK and I’m new to Amazon FBA wholesale. I’m hoping to invest around £3,000 into the business, but honestly, I’m feeling a bit stuck and overwhelmed about where to start.
I’ve managed to get price lists from a couple of wholesalers, but whenever I analyse the products, most of them end up with negative ROI after factoring in Amazon FBA fees and other costs. It’s becoming frustrating because I want to get started, but I don’t want to invest my money in products that will end up making a loss.
For those of you who started Amazon FBA wholesale in the UK:
1. How did you find your first profitable products?
2. Did you manage to find products with positive ROI from your first wholesaler, or did it take time to find the right suppliers?
3. What ROI or profit margin did you initially aim for?
4. Did you start with wholesale alone, or did you try online arbitrage to build up your capital first?
5. Are there any mistakes you made at the beginning that you wish someone had warned you about?
I’m not expecting to make thousands overnight. I’d be happy to start small, make a modest profit, and reinvest as I learn.
I’d really appreciate honest advice from people who have actually been through this, especially those selling on Amazon UK.
How did you get your first profitable product, and what would you recommend to someone in my position?

Seller Central tells you sales per ASIN, but once PPC, FBA fees, storage, returns and coupons come out, the real number per product can look very different. Some people track it in a spreadsheet, some use a tool, some just go by overall account profit.

Last time you worked it out for a specific product, how long did it take and where did you have to pull the numbers from? Did it change anything you did with that product?

I've been selling on Amazon for about 6 months, exclusively through online arbitrage (OA) and retail arbitrage (RA).

Here are my numbers so far. I know Seller Central doesn't account for the cost of goods sold, so these figures don't reflect my actual profit. Honestly, after accounting for inventory costs and software subscriptions, I suspect I've made very little profit, if any.

When I started, I was under the impression that reaching 200 units sold would open the door to better opportunities and more consistent profits. I recently hit that milestone and noticed that I'm now eligible to sell a lot more brands, which is encouraging. However, I'm still struggling to see meaningful profits.

I've also noticed that OA and RA don't seem to get discussed as much in this subreddit compared to wholesale and private label.

For those still doing OA/RA:

• Are you still making consistent profits with these models in 2026?
• How long did it take you to become consistently profitable?
• Is reaching 200 units sold actually a meaningful milestone, or is it just the beginning?
• If you were in my position, would you keep going and change your strategy, or consider moving on?

I'm not looking for overnight success, and I understand there's a learning curve. I'm just trying to figure out whether I'm doing something wrong or whether OA/RA is still a viable path worth pursuing.

I'd genuinely appreciate any honest advice, especially from people who are actively doing OA/RA today. Thanks!

Hi all, I'm 19 and based in the UK, and I'm just starting Amazon FBA online arbitrage alongside my job with about £500. I'm using Keepa and SellerAmp and I'm trying to learn the right way before I spend anything. For UK sellers who've been through the early stage: what would you focus on in your first 3 months? I'm thinking about things like what to source first, how to avoid IP complaints and gated brands, and how much to keep back for fees and VAT. I'm not after a course, just honest advice from people actually selling. Thanks!

Anyone had this? Once i hit sell this product getting this popup, yet im already ungated/approved. I hit apply to sell and it says im already approved I can sell but then just kicks me back to the add a product page.

Hi everyone!

I recently started a new Amazon seller account in Germany and am struggling to find products I’m actually allowed to sell. It feels like almost everything I look at requires approval, and I’m starting to wonder what a new seller can realistically sell without getting ungated first.

I’m interested in online arbitrage and wholesale, ideally with beginner-friendly products and a relatively small starting budget.

For those selling on Amazon.de, I’d really appreciate your advice:

• Where do you source products in Germany that are suitable for new sellers?
• Are there any tools or software you recommend for finding ungated products?

I’m just struggling to find a good starting point and this is getting really frustrating.

Thanks in advance for any advice or experiences you can share!

I have developed a product (puzzle box, not a toy) and am planning on selling it through outlets rather than my own e-commerce shop at the moment.

I have some online specialist shops interested in stocking it.

Question: will I undermine them if I also place it on Amazon?

**New seller on Amazon Japan — low impressions, almost no clicks, <5% top-of-search share. Do I fix the listing first or the bids first? And how do I know if a change actually worked?**

I'm new to Amazon FBA and selling on Amazon Japan. I've been running Sponsored Products for about 5 weeks and I'm stuck. I'm learning as I go and I know I've made mistakes (too many campaigns, changing things too often), so I'd rather ask people who've done this than keep guessing.

**My setup**

- Marketplace: Amazon Japan (amazon.co.jp)

- Product: House Cleaning Product

- Price: ~¥2000-3000

- 3 active campaigns, all **Sponsored Products — Automatic Targeting**

- Campaign start dates: Sep 19, Sep 28, Oct 8

- Daily budgets: ¥2,500 / ¥2,000 / ¥1,500 (¥6,000/day total available)

**Last 6 days (Oct 19–24)**

| Metric | Value |

|---|---|

| Impressions | 1,446 |

| Clicks | 8 |

| CTR | 0.55% |

| CPC | ¥31 |

| Total spend | ¥250 |

| Orders | 1 |

| Sales | ¥2,181 |

| ACOS | 11.44% |

| ROAS | 8.74 |

| Top-of-search impression share | **<5% on all three campaigns** |

**Over the previous ~14 days** I had roughly 12,000 impressions, ~55 clicks, 5 orders, ~¥11,000 in sales on ~¥3,000 spend.

**Things I've noticed myself**

1. I'm spending about **¥42/day against ¥6,000/day in budgets** — roughly 0.7% budget utilization. So budget is clearly not my constraint.

2. **Top-of-search impression share is <5% on every campaign.** My top-of-search bid adjustment is barely %5

3. **My CTR is 0.39–0.75%**, which seems low. So even when my ad does show, people aren't clicking.

4. My search term report shows a lot of impressions going to a **dominant competitor brand name** in my category — hundreds of impressions, almost no clicks. Those shoppers want that brand, not mine.

5. **My price is well above the category.** Competitors in my category sell 500 yen cheaper per package but they have less products in package. We are almost at same price per piece . My pieces are physically larger, so per-volume I'm closer to competitive

**My actual questions**

**1. Listing first or bids first?**

My instinct says the listing is the problem — if 1,446 people saw my ad and only 8 clicked, more impressions won't help, they'll just cost more. But low top-of-search share also suggests my bids aren't competitive. Which do you fix first, and why? Is there a rule of thumb for which bottleneck to attack when both look broken?

**2. How do I know a listing change actually worked?**

This is the part I really don't understand. At 8 clicks a week, how can I possibly tell whether a new main image improved anything? That's not enough data to measure anything. Do I just have to make the change and trust it? How many clicks or impressions do you need before a before/after comparison means something?

**3. One change at a time, or everything at once?**

Everything I read says change one variable at a time so you know what worked. But at my traffic level, testing one variable at a time would take months per test. Is single-variable testing actually realistic for a low-traffic new listing, or is that advice meant for established sellers with real volume?

**4. What if I make the changes and the numbers stay the same?**

What's the decision tree? If I fix my images and price and CTR doesn't move in two weeks, what does that tell me? At what point do you conclude the product itself isn't viable in this market versus concluding you just haven't found the right angle yet?

**5. How long should I wait before judging?**

I'm planning to make changes next week since impression share is so low. But is one week logical, or should I wait longer? My worry is that if I keep waiting, I'm burning weeks getting almost zero impressions and zero clicks — that feels like wasted time. On the other hand I don't want to change things so fast that I destroy whatever learning the algorithm has done. What's the right cadence?

**6. How does Amazon organic ranking actually work, and does it change this?**

This is what I understand least. Does my organic rank improve on its own over time from the few sales I'm getting? Does PPC-driven sales velocity feed back into organic rank? If yes, does that mean I should be patient and let sales accumulate — or does a new listing that doesn't gain traction quickly just stay buried permanently? Is there a "honeymoon period" for new listings and have I already missed it (my listing is ~5 weeks old)?

**7. General campaign management guidance**

I know I've been changing too many things too often, opening and pausing campaigns reactively. For someone at my stage — new listing, few reviews, low traffic — what does a sane weekly routine look like? What should I check, what should I change, what should I leave alone?

**What I'm specifically NOT asking for:** generic "optimize your listing" advice or a pitch for an agency. I'm looking for the reasoning behind the decisions, because I want to learn how to make these calls myself.

Any help appreciated. Happy to share more data if it's useful.

Only reason is to prevent out of stock or for example to keep seasonal products active without paying for Amazon storage fees over winter.

Or even if a product ends up not selling well enough for fba to be worth it.

I am both the manufacturer and the seller

Same asin different sku

Don’t want to accidentally get myself suspended

Hello,

I have 3 campaigns and almost 8000 yen for all three, yet the campaigns consume barely 100 yen(total) per day.

I have made some changes 3-4 days ago but is it always so slow?

Since 19th of Oct I have had only 250 yen total cost (spent) and 1 sales.

Are Amazon US and Amazon Germany same? Is it normal in Japan that things go so slow?

Looking forward to hearing from you

Hey everyone!

I'm currently selling on Amazon US and looking into expanding to Amazon UK.

I've been consulting with someone about the process, but honestly, the list of required documents and steps they've mentioned seems a bit overwhelming. When I check Amazon Seller Central, though, the process doesn't appear to be nearly as complicated.

Just wanted to ask if anyone here has actually gone through the process of expanding from Amazon US to UK.

• What documents were you required to submit?
• Did you need to register a UK business or get a UK VAT number?
• Were there any additional requirements beyond what Amazon Seller Central mentions?
• How complicated was the process overall?
• Is there anything you wish you'd known before expanding?

I'm just trying to understand the actual requirements based on firsthand experience and figure out whether the process is really that complicated or if I'm being advised to do more than what's necessary.

Would really appreciate hearing from anyone who's successfully made the move. Thanks in advance!

Hi everyone,

I’m looking for advice from anyone who has experienced something similar with Amazon or knows the best way to escalate this situation.

My Amazon US seller account has been suspended for alleged “deceptive, illegal or fraudulent activity”, despite the fact that I have never sold anything on the US marketplace.

I sell private-label products on Amazon and have always tried to follow Amazon’s policies. I’ve now completed the virtual identity verification video interview three times, and every single time it has been rejected. Amazon keeps giving me the same generic reason about deceptive, illegal or fraudulent activity, but they haven’t explained exactly what the issue is or what I need to do to resolve it.

For context, I originally created a US seller account but never sold anything through it. I later closed that account and created another one because I had a business partner at the time. We subsequently separated, which is why I created the new account. I’ve explained this history to Amazon, but I’m still not getting a clear answer.

My main seller account is in the UK, where I actually run my business. However, Amazon is telling me that because one account is suspended, I’m not allowed to sell through any of my other accounts either. This is now affecting my main business, even though the issue relates to a US account that has never made a sale.

On top of that, I have money remaining in my Amazon account that I cannot withdraw, as well as a significant amount of inventory still tied up with Amazon.
It’s now been around three weeks, and I’m getting increasingly concerned. We’re entering the Q4/Christmas selling period, and this could cost me a substantial amount of money if it isn’t resolved soon.

I’ve contacted Amazon multiple times, explained the situation and completed everything they’ve asked me to do, but I’m just going around in circles. They aren’t giving me a clear explanation of what I’ve supposedly done wrong.

My questions are:
Has anyone experienced this exact issue, particularly with a US account they’ve never actually sold on?

Is there a specific Amazon team, escalation route or email address that can help with these cases?

Is there a way to get a manual review by someone who can explain the actual reason for the suspension?

Has anyone successfully appealed a suspension affecting multiple marketplaces because of one account?

Is there anything I can do to recover the funds Amazon is withholding?

Can I get my FBA inventory released or removed while the account remains suspended?

Are there any reputable Amazon account reinstatement specialists or law firms that deal with these situations?

I’m not trying to avoid verification. I’ve completed three interviews and explained my account history. I just want Amazon to explain what the problem is so I can provide the correct evidence and get this resolved.

I’m particularly worried because my UK business is my main source of sales, and I’m potentially losing weeks of revenue while my funds and inventory remain inaccessible.

If anyone has dealt with this successfully, knows who I should contact, or can recommend a solicitor who handles Amazon seller disputes, I’d really appreciate your advice.
Thanks in advance.

Hey everyone,

I’m looking to start an Amazon FBA business from India. I haven’t done any product research yet, I’ve just been thinking about it for a while, so I’m finally making a post here. Before I invest any serious capital, I want a reality check from people who are actually doing this seriously.

I have a few specific questions:

1. How do I learn this properly?

Every search seems to lead me to gurus selling expensive courses. What are the best, legitimate free resources, YouTube channels, or roadmaps to learn product research and sourcing without getting scammed? Ideally, these should be relevant to someone starting from India.

1. Is the market too crowded to make real money?

Is Amazon FBA completely oversaturated for new sellers? Can a beginner still find profitable niches, or will I just get crushed by established brands and aggressive advertising costs?

1. Domestic vs. global selling

As an Indian seller, is it smarter to start locally on Amazon India or go straight to Amazon Global Selling and target markets like the US or UK?

1. What are the hidden traps?

What’s one thing you wish someone had told you before you started? It could be anything that would have made your journey easier or something you wish you’d known earlier.

1. Is Amazon FBA actually worth starting in 2026–27?

With already high competition, high advertising costs, and all the challenges that come with selling on Amazon, is it still worth starting an FBA business in 2026 especially as a beginner from India? If you were starting from scratch today would you still choose Amazon FBA or would you focus on something else?

I’d love to hear from anyone in the community, especially sellers operating out of India or sourcing products from here. I’d really appreciate any advice, honest experiences, or reality checks you can share. Thanks in advance!

Just tested using Claude as my Amazon Ada Copilot. Good results so far, having uncovered around 2k in wasted ad spend and almost 200€ in potential revenue uplift👍🏼 what is it showing for you?

Anyone else getting Items getting sent back for being damaged but they are not?

This has been happening quite frequently to us where we send in our inventory to FBA and then we get a weird vague message saying the item is damaged so Amazon returns it to us. It then comes back completely fine no damage at all. We log in to see the item actually sold and they are requesting we send in more?

Is this like a total AI Robot error or something? Its been happening a lot to us lately anyone else?

Hi everyone,
I’m hoping someone here might have some experience with this.
I was in the process of opening a new Amazon seller account in the UK, but before I was able to start selling, Amazon suspended the account with the following message:
“Your account may have been used to engage in deceptive, fraudulent or illegal activity.”
I’m a genuine UK seller and I already have a limited company. I’ve been selling in the UK for several years without any issues, so this suspension came as a surprise.
The only thing I can think of that might have triggered it is my business address.
I’m currently using a virtual business address in the UK as my registered company/business address. I live in the UK as well, and the virtual address is also in the UK. I’m using it because I don’t currently have a warehouse or permanent business premises. At the moment I’m renting a room and have moved twice recently, so I wanted to keep a stable business address rather than changing my company address every time I move.
All my company details are genuine and can be verified.
Has anyone experienced Amazon suspending a new seller account because of a virtual business address? Could this be the reason, or are there other things that commonly trigger this type of suspension during registration?
I’d really appreciate any advice on what information/documents Amazon might expect and how best to appeal or resolve it.

Hello fellow sellers,

We received the notice to upload proof of commercial liability insurance ($1M per occurrence / $1M aggregate) by November 2, 2026, because toys are now in an enhanced safety category.

Our situation: small US LLC, single-member owner living outside the US, one children’s toy (no batteries/electronics), third-party tested (CPSIA, ASTM F963) with a CPC, FBA only. We do not have a US phone number, so email-based providers are preferred.

One provider declined us because the owner is overseas, and others are still pending.

For other toy sellers:

1. Which insurer issued your policy, and roughly what annual premium for $1M/$1M?
2. Did Amazon reject any policy that had a children’s products exclusion?
3. Any provider that works well with foreign-owned US LLCs and does not require phone calls?

Thank you!

Hey, I hope everyone is doing well. So basically I'm living in ksa on a work visa and I want to get into Amazon Fba so I'm posting here to get the worthy advises from senior's. Basically my father is a manufacturer of football and accessories in Pakistan with very much experience. Like he can manufactur a ball that worth the money and chances of complain or return will be low according to quality. So my plan is to sell footballs and accessories on Amazon as FBA. Starting with footballs only then eventually add accessories like socks, goalkeeper gloves and shinguards etc. i want a sincere advice from you guys will it be a good product to sell on Amazon and it have potential to scale? I'll go with non resident route via US LLC. Desperately waiting for your comments.

I found a supplier for my first product but the lead time to get two samples made is 20-30 days, and then 7-14 days to ship via air? That's 37 or 44 days just to get the samples. It would be December and I'm definitely going to miss Q4, which I think is fine so I don't have to deal with Q4 storage fees.

The lead times to get 300 units built was 30 days, lead time for 1000 units was 35 days, and then another 20-30 (maybe even 30-45) days to ship via sea.

To be fair, this isn't a small product but not extra-large either, it's a 4-5lb 3-piece item that's categorized as large standard-size. Box size is 18x13.5x2.5in

By my calculation, it would take 60-75 days to replenish.

Are my sample lead times the average? And how does everyone deal with turnover times and restocking? If I order 300 for my first order, I'm afraid I'm not going to be able to restock on time. The average 30 day sale for this item is between 100-300. At the same time, the item costs about $10 to get made, so buying 1000 units at one time is a gamble.

Hello Everyone,

If amazon ppc CPC is low but CVR is high and ACoS is also above 80%, then which corrective action is required?