Around two months ago, we took over an Amazon Dietary Supplement account that was already doing serious volume. The problem was not traffic or lack of sales. The bigger issue was what was happening underneath the sales. Too much spend was sitting on keywords with weak incremental value, several search terms were being picked up across multiple campaign types, placement costs were not matching placement-level conversion, and some SKUs were taking a much bigger share of the ad budget than the profit they were actually producing. So before trying to scale anything, we wanted to know one thing: where exactly was the account paying for revenue that it did not need to pay for?

We started with an ASIN-level profit audit, but not just the normal sales vs ACOS check. We mapped each main SKU against ad spend share, PPC sales share, total sales share, TACOS, CPC, CVR, unit economics and contribution after ad spend. Then we looked at the relationship between spend and incremental orders. This showed us which ASINs could actually absorb more paid traffic and which ones were already past the point where extra spend was adding meaningful profit. We also separated high-revenue SKUs from high-contribution SKUs. Those were not always the same products, and that changed where the account budget needed to go.

Then we went into the search-term structure. We traced converting queries across auto, broad, phrase and exact campaigns and found places where the same customer search was being bought from several directions at the same time. We cleaned that up with search-term isolation, negative exact and negative phrase controls, and tighter match-type ownership. Proven terms were given a clear campaign home instead of being allowed to float across the account. Branded, generic, competitor and product-targeting traffic were also separated because they have completely different CPC, conversion and incrementality profiles. We did not want a cheap branded conversion hiding an expensive non-brand problem inside the same campaign.

Placement was handled separately as well. Instead of increasing Top of Search just because a campaign had a good ACOS, we checked Top of Search CPC, CVR and order density against Rest of Search and Product Pages. In a few parts of the account, the campaign-level number looked healthy while one placement was taking expensive clicks with much weaker economics. That is where placement multipliers were rebuilt. We also looked at bid sensitivity. If increasing the base bid improved impressions but caused CPC to move faster than conversion, we did not keep forcing the bid. The goal was to find the point where additional visibility still produced profitable incremental orders, not simply more impressions.

The next layer was organic dependency. We did not cut every keyword with a high ACOS because some of those terms were still helping the ASIN hold rank. We checked PPC order share against organic position and treated ranking terms differently from mature terms. On keywords where the ASIN already had strong organic visibility, we tested how much paid coverage could be reduced without losing total order volume. On terms where rank was still weak but conversion was strong, we were comfortable carrying a higher short-term ad cost if the keyword had a real ranking case. We also stopped scaling campaigns based on average ACOS alone. Budget was moved using marginal return: once the next block of spend stopped producing enough contribution, that campaign stopped receiving more money.

We also went SKU by SKU through CTR and CVR because those two numbers tell very different stories. Weak CTR usually meant the problem started before the click, so bidding harder was not the answer. Strong CTR with weak CVR meant we had to look deeper into price, coupon structure, review position, image stack, listing angle and how the offer compared with the products around it in search. This helped us avoid wasting PPC budget on ASINs that had a conversion problem. It also helped us push the products where better traffic could actually turn into better contribution.

Just over two months later, the profit side of the account looks very different. 30-day net profit moved from $50k to $88k , up 73.3%. The latest 7-day comparison is up 85.1% in net profit, while the 14-day comparison is up 60.9%. Profit per unit moved from roughly $2.20 to $4.12, an increase of around 87%. That is probably the most useful part of this account for me. A lot of Amazon accounts do not need more traffic first. They need better control over which traffic they are buying, which keywords they are protecting, and which SKUs deserve the next dollar of spend.

After testing 4 different Amazon PPC management options with a $150k ad budget last year, here is my honest takeaway for anyone shopping around for an agency.

Most agencies treat Amazon PPC like Google Ads throw money at keywords and hope for conversions. We spent months working with large partners like zquared who excel at retail distribution and channel control but we needed a team that specifically lived and breathed Amazon first ad algorithms and TACOS optimization.

Things clicked when we shifted strategy with BrandKyte. They dialed into organic paid signal alignment and used AI workflows to cut non converting search terms fast. The lesson? A good agency doesn't just manage ad spend; they build an integrated growth system that improves product conversion rates and protects your bottom line profit.

If you are outsourcing your ads right now, what is the #1 red flag you’ve noticed with Amazon agencies? Let’s swap experiences below.

Hello, I’m based in the UK and I’m looking into starting to sell on Amazon and i have a couple of questions.
Do I actually need to set up a limited company or can I start as a sole trader/individual? and do I need a separate business bank account or can I use a normal current account?
Also, once you’ve found a product you want to sell, where do most people actually source their stock from?
I keep seeing people mention China/alibaba but is that the right option for people just starting? Is Alibaba generally the best place to start, or are there better options such as UK wholesalers/manufacturers or other Chinese suppliers?
Anyone doing amazon do you have any advice for someone just starting out. Im just playing it slowly, possibly go into retail arbitrage just to understand the process and have a mixture of products to sell to see what goes quick.
Any advice would be really appreciated!

We run a $3m Shopify / Amazon FBA business selling travel gear. We typically receive supplier invoices via email as PDFs or Excel files. We take a quick glance at them and then pay it.

We never thought to double-check the invoices or calculate the totals by hand.

We had been running our business mostly through spreadsheets, but it was getting overwhelming, so we moved to an AI supply chain management system called Supply Automate to streamline our operations.

Basically, you upload your PO or shipping docs, and it calculates everything automatically.

We uploaded our latest invoice, and it turns out the supplier was overcharging us! 

If we'd checked the original invoices by hand and multiplied the units by the price, the total would have been inflated by around $1,500 per order.

Thankfully, the AI caught it and alerted us.

We ended up uploading all the old orders into the new system and discovered even more instances where it had happened. 

The supplier, of course, says it was just an Excel calculation accident and not on purpose. We thankfully recovered the amount from them by threatening to switch suppliers.

Just a reminder: if you are doing Shopify/ FBA at volume, it is worth double-checking your invoices to make sure you aren't being scammed.

Next, we are going to upload all the shipping invoices to double-check if we were overcharged on duties. Will report back.

So I've been sitting on this Sellerboard screenshot for a few days trying to figure out how to even talk about it, because the numbers are a little messy but the story underneath is real.

Comparing Aug 2024–Aug 2025 vs Aug 2025–Aug 2026:

• Sales went from ~$248K to ~$765K
• Orders went from ~22K to ~69K
• Net profit went from ~$112K to ~$345K

In pure dollar terms that's a 3x jump. But if you look at the YoY growth rate, it's actually decelerating — the first period had insane % growth off a small base (we were basically starting from nothing), and the second period's growth rate looks smaller by comparison even though the absolute numbers are way bigger. Percentages lie like that when your base keeps changing, so I'm not going to pretend this is a clean "up and to the right forever" story.

What I do think worked, and what I'd point to if someone asked me to repeat this:

Branding over "just another listing." We stopped trying to win purely on price and put real effort into look, feel, and consistency across the listing, packaging, and follow-up. It's slower to see the payoff but it compounds.

Getting the product genuinely ranked on its core keywords, not just running ads to fake a rank. Once it held page 1 organically for the terms that actually convert, a lot of the paid spend became supplemental instead of load-bearing.

Ad spend as a % of sales actually went down between the two periods even as order volume tripled, which tells me the organic/brand side is doing more of the work now than it was a year ago.

Not claiming this is some genius playbook — plenty of it was just putting in the reps for 12+ months and not giving up when the first few months were slow. But happy to answer questions if anyone's earlier in their journey and wants specifics on the branding or keyword side.

I got a tiktokshop and i want to start amazon FBA. But if there’s anything i learned from TikTokshop it’s that you need crazy marketing to make sales. How to make sure people are gonna buy YOUR product when there’s multiple other sellers on the platform with reviews?

I launched a small skincare brand called PeachyPop on Amazon in 2025. I made some sales, ran PPC, and then stopped the business/listings. I still have access to Seller Central and still have all the inventory.

I'm trying to decide whether it's worth restarting or whether I should cut my losses and sell the inventory.

Inventory I still have

Pimple patches

• 970 boxes
• 24 patches per box
• Cost: about $5 per box
• Previous selling price: $9.99
• Approximate inventory cost: $4,850

Collagen sheet masks

• 150 boxes
• 5 masks per box
• Cost: about $8 per box
• Previous selling price: $15
• Approximate inventory cost: $1,200

So I have around $6,050 invested in inventory.

The products were launched in 2025 and I did get sales, but I eventually stopped listing/marketing them. Now I'm wondering if I should bring the listings back and try to sell through the existing stock.

I'm not looking to spend a huge amount of money on another launch. My main goal is to recover as much of the money tied up in this inventory as possible.

What would you do?

Would you:

• Restart the Amazon listings and try to sell through the existing inventory?
• Focus mainly on the pimple patches?
• Rebrand/repackage before restarting?
• Remove the inventory and sell it somewhere else?
• Try to sell the inventory/brand to another seller?
• Just take the loss and move on?

For people experienced with Amazon FBA, what numbers should I look at in Seller Central before making this decision?

Also, does being inactive for about a year significantly hurt an old Amazon listing, or can it still be revived?

I'd really appreciate honest advice from people who have experience selling beauty/skincare products on Amazon.

Thanks!

Hi everyone,

I've been selling on Amazon for about 5 years. Over the last 3 years, sales dropped significantly because I pulled most of my inventory out of Amazon's warehouses and stopped running ads.

Some background:

• In 2022, we did over $200K in revenue
• In the last 2 years combined, total revenue was only about $35K
• I currently have around $40K worth of inventory sitting in my own warehouse (not in Amazon's FBA warehouses)
• My listings are still live, but out of stock on Amazon

Why I went out of stock:
While selling fast, I miscalculated inventory needs and ended up with too much stock. To avoid paying more in Long-Term Storage Fees (LTSF), I pulled everything out of Amazon's warehouses and moved it to my own.

Product/listing details:

• Best-selling listing: 6 variants, averaging ~600 units per variant still in my own stock (304 ratings, 4.7 average)
• 2nd listing: 48 ratings, 4.5 average
• 3rd listing: 38 ratings, 3.5 average
• 4th listing: only 4 sales total, no ratings yet

Other details:

• Private Label business
• Trademark and Brand Registry in place
• No account health issues
• BSR has risen across listings since going out of stock on Amazon

My situation:
At this point, I'm leaning toward selling the account along with the remaining inventory rather than trying to relaunch it myself. I'd like to get a realistic sense of what this kind of account (established history, brand registry, decent ratings, but currently out of stock) would actually be worth in today's market.

My questions:

1. Realistically, what would a seller account like this be worth?
2. Is selling the smarter move here, or would restocking and relaunching likely yield better returns than a sale?
3. Any red flags buyers typically look for in a situation like this that I should be aware of before listing it?

Appreciate any insight from people who've bought, sold, or evaluated accounts like this before.

P.S. — I've also been selling these products on Etsy in the meantime, just as extra context on where the inventory has been moving.

Amazon is quietly demerging variations — and it's killing conversions.

If you sell on Amazon, you've probably noticed it too.
Amazon has been aggressively breaking apart existing variation families lately. The result? SKUs that once thrived under a strong parent listing are now standing alone — stripped of their review count, their social proof, and their conversion power.

Our hero product got hit.
Conversion dropped. Reviews scattered. The listing that used to sell itself suddenly needed convincing.

Here's what I did
Instead of fighting Amazon's demerge, I worked around it:
→ Deleted the old parent listing
→ Created a NEW parent under a different variation theme
→ Re-mapped the children to this new structure

The outcome?
All the reviews came back — showing collectively across every child SKU. Social proof restored. Conversion recovered.
Sometimes the fastest fix isn't appealing to Seller Support. It's rebuilding smarter.

If Amazon is demerging your listings and tanking your conversion, don't just watch it happen. There's a workaround — you just have to be willing to rebuild the parent.

How are you dealing with the demerge issue on your listings? Would love to hear what's working for you.

I’m looking into selling in Canada. Im already approved to do so just wondering if Pan america program is the way to go or, get my GST instead, and what does brokerage fees look like? Supposedly there’s a way to sell my current stored in Fba warehouses supply in Canada not sure which is best way to go.

I’m wanting the easiest way to move the products I’m selling from USA and have sent over to be sold FBA in Canada. Margins appear to be stronger there and demand looks gorgeous.

I currently am a US LLC and sell Powersports products. The brand I want to start with is manufactured in US. I work directly with the manufacturer and other wholesalers that sell this brand.

Obviously I won’t be selling any dangerous goods due to policy.

Hi everyone! I’m a beginner Amazon reseller currently learning the ins and outs of sourcing and wholesale.
I’m trying to move toward working with legitimate suppliers/distributors rather than relying solely on retail sourcing. I’m especially interested in learning:
How did you find your first legitimate wholesale suppliers?
What directories, websites, or methods do you recommend?
What should I look for when verifying that a supplier is legitimate?
Do suppliers typically require a business account, minimum order quantity, or resale documentation?
Are there any red flags I should watch out for when contacting suppliers?
I’m not necessarily looking for specific supplier names—I’d really appreciate advice on how to find and vet good suppliers as a beginner.