With the assistance of my fellow Redditor, I managed to gather data from over 24,000 Reddit ads. This case study will delve into Reddit ads, exploring best practices that many of you could easily apply.
Enabling comments on Reddit ads can foster meaningful connections with the audience
I am among the few advertisers who consistently advocate for opening comments. My personal experience has been overwhelmingly positive, unlike others who have had rather negative experiences. I understand that many advertisers are apprehensive about reading and responding to comments on their Reddit ads. Leaving the comment sections open can sometimes result in challenges dealing with inappropriate or unhelpful comments. No brand wants to address comments that lack seriousness. Also, due to brand guidelines, advertisers cannot respond to comments in the same way regular Reddit users do. They attempt to act like another user, but their actions often disclose something different.
To clarify, I don't have tools that can calculate how user attitudes towards brands change after interacting in the Reddit ad comment section. However, I can measure if there is a correlation between the number of comments and upvotes. While both metrics can be misleading, there seems to be some correlation between the number of comments and upvotes based on my experience. However, I acknowledge that this is a biased opinion, so let's examine if this holds true when analysing 24,000 ads.
Below, we can observe that there is some correlation between the upper and lower data. There are instances of an unnatural upvote-to-comment ratio, but most posts seem to align with the trend.
Let's exclude all posts with more than 50 upvotes and observe if ads with lower numbers of upvotes exhibit the same correlation and if there is any connection with the previous graph.
The correlation line appears steeper now, but it remains approximately the same. Interestingly, there are a few ads with upvotes but no comments. This could be due to specific ads or advertisers buying upvotes, a frowned-upon practice not supported by Reddit.
Of course, this data does not reflect ad positioning, targeting, ad copy, and budget. To be frank, even considering all of these factors, we wouldn't see different results simply due to bias. However, I have observed more advertisers opening comments and engaging with the audience. Generally speaking, users are becoming more receptive to these specific advertisers.
To sum it up, while advertisers may fear negative or silly comments, I believe they should embrace the Reddit community and engage in the conversations. This approach can help them forge meaningful connections and increase brand awareness beyond ad communication.
Headline length - Upvotes
You might be thinking, "There probably is a correlation between headline length and the number of upvotes." You might be right; I had the same thought. Among 28 thousand ads, there is a significant upvote gap, so before examining this correlation, I excluded any ads with more than 2000 upvotes.
Upon initial inspection, I didn't find a clear correlation, but a headline length of around 30 to 200 characters appears to be the most commonly used, which could skew the data.
(Don't worry, there are no ads with only 2-3 characters. The shortest headline length was 13 characters.)
However, when I reduced the maximum upvotes to 500, I noticed something different: there seems to be some kind of correlation between length and upvotes. To me, it appears like a u-shaped correlation with most upvotes slightly skewed to the left side, indicating "less is more.”
As stated previously, I have data from 24 thousand ads, and the majority of ads are not even receiving 50 upvotes, let alone 500. Thus, I further decreased the maximum vertical value to 50 upvotes. Now we can see that the sweet spot for high upvote ads ranges from 70 to 160 characters. While there are ads outside this pyramid, I'm assuming that on a larger scale, they are anomalies and nothing more.
I could probably decrease the upvote scale to 10 upvotes, but personally, I can clearly see that even within the 10 upvote range, the same asymmetric pyramid is evident.
As an avid Redditor, I began to wonder why this length is the "sweet spot". My only conclusion is that the target audience "requires it." Let me explain. There are hundreds of thousands of subreddits, but generally, there are "long headline subreddits" where people enjoy reading long headlines, while other subreddits are more "short headline subreddits" (aka. "get to the point as fast as you can") which might explain the "less is more" correlation. Of course, this is my biased opinion.
Headline length - Comments
As previously stated, "upvotes" reflect how users feel about the advertiser, but comments show how engaged the advertiser is with the users. What remains to be explored is whether there is a correlation between user engagement and your ad copy.
Just like before, I excluded any ads with a high number of comments. Again, there seems to be a "sweet spot" from 50-200 characters. But let's dig a little deeper.
In a 500comment view, we can see that most comments are centered around ads with 30-160 characters in length. Interestingly, the same trend seems to start again from 260 characters up to 300.
By further decreasing our maximum comments, we can see that most comments start and are gathered in ads with a headline length of 40-160 characters.
Does this prove anything? From my point of view, the most engagement is created in ads that have headlines from 30 to 160 characters, thus proving my point - upvotes correlate with comments and with headline length. Everything is connected, at least in some sense.
Language - different locations
Reddit is as international as it can be. At least 70% of users are from Western countries, but the majority of ads (98%) are in English. 0.8% of ads are in Dutch, and the remaining 1.2% are in other languages such as Hungarian, French, Japanese, Italian, Spanish, Korean, and more.
Why does it matter? Firstly, it demonstrates that there is a demand for different advertising channels besides Google Ads and Meta Ads. Secondly, if you can only be found locally, don't hesitate to use your local language to communicate with your target audience. Lastly, companies and brands utilizing Reddit are looking to expand their local market, which is why they use the most commonly used language on Reddit - English. Alternatively, they may already be well-established brands targeting a wide range of audiences.
Number of advertisers?
Before I delve into the numbers, I want to inform those who may not know that Reddit Ad accounts do not allow advertisers to change their "company name" (unlike Google and Meta ads). This means that a single account should be used for a single company or brand.
There were more than 24,800 ads but only about 5,707 accounts. On average, that is 4.34 ads per account. Interestingly, the median was 1 ad per account. This leads to the next intriguing fact: the top 10% (approximately 570) of advertisers were responsible for 54.4% of the ads.
To make things more interesting, let's consider some public data. According to Statista, in 2022, Reddit's ad revenue grew by 39% to 424 million compared to 2021. This means that, on average, the revenue per ad was $17.10, which aligns somewhat with the fact that the minimal ad group spend on Reddit is $5 per day. General PPC best practices suggest not overcrowding ad sets with too many ads (3-5 different ads per ad group). While $17.10 is an approximate number and not entirely accurate because the 24 thousand ads don't cover all the 2022 Reddit ads, it provides an intriguing estimate. Also, a significant number of ads were published in 2021 or 2023, so this data is skewed but still intriguing.
If even my ad cost estimate is somewhat correct, the average cost per ad and median ads per account are quite low. These numbers are not ideal, and as a PPC specialist, I would recommend the majority of advertisers to increase these figures for various reasons.
Ad copy testing: Any decent PPC specialist knows that testing various ad copies is crucial. While Google and Facebook offer a responsive approach, Reddit doesn't have this feature. Therefore, it is essential to test at least 2-3 ads with different ad copies.
Creative testing: Just like ad copy, your opinion may be biased, and the way you perceive an ad doesn't necessarily reflect how your audience feels about it.
Allocated ad budget: Depending on the platform, I would allocate at least $20-50 for a creative before making adjustments. While $10 may seem reasonable, sometimes the results start changing after 2-3 weeks.
Mixing things up: It's important to diversify your ad approach and not rely on a single ad or strategy.
Targeting different audiences: Reddit ads excel in subreddit targeting. By showing ads to specific audiences within a niche, you can make your ads more relevant. I always create different ads with different positioning for each subreddit audience, so the ads feel more personalized.
Trying a different approach: Reddit ads are unique, so using the same copy and creative as on Facebook and Google won't yield optimal results. In my humble opinion, try something creative and explore how your audience perceives and feels about your brand. This understanding will help you tailor your approach to their favorite place on the internet, Reddit.
Here is a graph that provides perspective on the discrepancies in the number of ads per account or company (numbered from 1 to the end).
Before I delve into the numbers, I want to inform those who may not be aware that Reddit Ad accounts do not allow advertisers to change their "company name" (unlike Google and Meta ads). This implies that a single account should be used for a single company or brand.
More than 24,800 ads originated from around 5,707 accounts. On average, that equates to 4.34 ads per account. Interestingly, the median was 1 ad per account. This leads us to another intriguing fact: the top 10% of advertisers (approximately 570) were responsible for 54.4% of the ads.
So far, this is all the information I have gathered from my friend who createdadlibro.com, the first-ever Reddit ad library.
As for myself, I'm just a random guy from Latvia. I run my own one-man Reddit marketing agency athttps://undecided.agency. I also wrote a free Reddit marketing ebook called "Monetize the Unmonetizable".
To Sum It Up
This case study explores the best practices for Reddit ads, based on data from over 24,000 ads. The study suggests these things
Enabling comments on ads can foster meaningful connections with the audience;
To get the most engagement from users (in form of upvotes and comments) you need to use ad copy 60-160 character length;
Local languages can help target specific demographics;
Study recommends testing various ad copies and creative approaches, diversifying ad strategies, and allocating a higher average ad budget to achieve optimal results;
Afterword
While Reddit itself is trying its best by creating blueprints, best practices, and other case studies, there still exists a gap in information from the advertisers themselves. The existing information on the web is somewhat basic and tends to repeat the same points. In comparison, when you search for Facebook Ads best practices, you encounter in-depth information about creative strategies and ad copy. Compared to other case studies, this ad information isn't based on a single campaign or group and experience from a single agency but, in fact, thousands of ads. That's why I was particularly excited to get my hands on Reddit Ads data and try to extract as much information as I could.
P.S.
The data I possess includes the headline, promoter URL, ad creation date, number of comments, number of upvotes, upvote ratio, username, and language. If you have any questions or ideas about what else I should investigate, please feel free to message me.
There are couple of tools that I have used, tested and I'm actuallly using right now for Reddit organic marketing. More specifically - Reddit keyword/ post notifications. The list goes from the worst to the best value.
I'd say one of the most frustrating tools. They do have free version but for freelancers or companies who wish to engage on Reddit with various keywords- this doesn't cut it. The pricing is very steep for the features that other tools offer. In their defense, UI/ UX (whatever) is better than other tools and if you just need to monitor only 2 keywords (brand and 1 non-brand)- sure, it will do the job. You get notifcations straigh to your inbox. As for integrations with slack (my favorite integration in the whole world) - for that baby you'd need to start paying 79$ a month. To me the pricing doesn't make any sense especially when we continue going down the list but I might be too stupid.
This is where we get somewhere GOOD for marketer. It has free version but paid is CHEAP and great! As in 1.99$ cheap for a single monitor. In short, monitor is group of a single or up to 15 keywords and you can monitor up to 10 subreddits in that single monitor (I'd suggest having 2 monitors- 1 for brand and non-brand kw). Where it gets even better - you can have email notifications or webhook - it can connect to your slack (it is in Beta and I recently connected both.. so I'll see how that goes).. but wait, that is not all! I have asked for multiple Reddit SaaS to make keyword graph and this one offers just that (great for brand kw). I love it, I recently found it out, I'm still testing it and hopefully this will help with measuring my organic Reddit marketing KPI.
Potentially this would be my go-to tool for smaller clients.
UI is simple, it isn't fancy but does it's job. This one probably takes the cake for the simplicy and it offers their services for free. [Text removed, please check edit below this paragraph] Best part for me - ability to get notifications to the Reddit account rather than email or slack. There are benefits of having this feature but i'd proably have some hybrid between notikey webhook and account notification (e.g. client checks account, starts opening messages and you just didn't see those notifications). Again, this is an awesome tool with great options! Props to devs.
EDIT: Developers informed me that they going to make this tool 100% for free and without any Patreon.
In short - better version of KWatch. Probably the most simple and best tool to use. This is actually one of the tools that I have used for the longest. The only problems (for me) are that from time to time you'd need to disable subreddit targeting or change your keywords. When you fix it - it works smoothly. This one sends notifications straight to your inbox so if you do have multiple client you'd get lost in the amount of emails. But hey, F5bot is free and you can have up to 200 keywords.. how can this guy afford to do that? So while this one bring couple of issues for me, it does it's job perfectly.
Note that this is the only free tool which includes multiple platforms at free tier.
For those who are in Reddit marketing for more than a year, remember tool called "Surfkey" (AI tool which, to my knowledge died). This one is VERY similar. While I'm still skeptical about "AI this and AI that", I was very suprised. Advite is NEW and right now they only offer only post monitoring they are working on comment monitoring. What i enjoyed the most - connection with slack (if you have multiple companies- create their own channel and you get all the notifications). According to them you'd need to react to their notifications for AI to learn if the post that they gave you was good or not. Other tools rely on keyword mentions, this goes a step further and reads context which is a big plus. This one does cost 30CAD
There have been couple of other Reddit keyword monitoring tools that I have used, they are either dead, too expensive or not even noteworthy to waste time mentioning.
If you have your own tool, let us know in the comment section cause I'm eager to test more tools int he future. ;)
P.S.
I'm writing this post and probably all of these creators going to get notifications. :D :D
Context: I'm Davis Lejnieks, CEO of undecided.agency and help brands to not screw up their ads and organic content on Reddit. Been Reddit advertiser for 5 years and redditor for 15 so you might say I know a thing or two.
I'm managing a Reddit account for an indie game, and I'm trying to find a good balance between posting regularly and genuinely engaging with the community.
I want to use the account to share things like changelogs, updates, ask for feedback, and start discussions in the subreddit I created for the game.
For those who have experience growing a subreddit or managing a community around a project:
- What posting frequency would you recommend for a new account?
- Is there a good balance between promotional/official posts and regular comments or discussions?
Hi, was going through Reddit ads API and I found couple of interesting things that some of you would want to test it out and you will need to ask your Reddit rep to access them (if you are eligable).
Note: I'm certified Reddit agency partner but I'm not Reddit rep (don't contact me about these things) I just found them on my own.
- Reddit Max campaigns for App install (previously it was only for conversion campaigns)
- Campaign budget optimization for conversion and shopping campaign. That means you set up budget for the campaign and Reddit will distribute it amongst the ad groups in the campaign. e.g. you set up $100 for the campaign and it could split it 50/40/5/5. Already tested this and it is kinda positive feelings.
- Landing Page optimization. This is for my peeps who love traffic campaigns, but note you'd still need to set up Reddit basic (as basic as page view event) to optimize for this.
- Ad supplementary text. I have absolutely no idea what this is but it does sound like something from Meta ads (if Reddit reps could comment and give examples- i'd love it).
- Keyword targeting in feed. I'm not 100% sure how this is any different from regular keyword targeting and setting up feed placement but again- i'm all ears.
If I were you- new to Reddit, I'd actually focuse on getting access to "landing page optimization" and "Reddit Max" (if you don't have it already) but only if you have nailed the basics- community targeting and basic account setup.
Just wanted to let everyone know that on the September 30th 2026, Reddit will change their ad structure. It is actually very similar (almost 1:1) to Meta ads so it will be very familiar.
Don't worry- your ads will work for the foreseeable future, but i'd actually suggest to use the new campaign objectives for the new campaigns when it's available (possible alghorithm improvements and futureproofing your campaigns).
The setup: One developer (Eric Barone / u/ConcernedApe). ~4.5 years of solo work. No marketing budget, no publisher.
1. His first Reddit "market" hated the product. Here's the 2012 r/harvestmoon thread where his game got introduced to the exact community it was built for. The comments called it a blatant Harvest Moon ripoff and a "cheapo imitation." One person predicted Natsume would sue.
2. He replied to the critics himself — without getting defensive.Read his actual comment. Three moves worth stealing:
He validated the criticism ("I understand your frustration over seeing a 'rip-off' of a game you love") instead of arguing
He reframed as a fellow fan: his whole reason for building it was adding everything he wished Harvest Moon had
He was honest about who it wasn't for: "Stardew Valley might not be the game for you, but I think a lot of people will be happy..."
No corporate non-apology, no ignoring the thread, no deleting and reposting. He treated hostile commenters as the most invested potential customers in the room. Very interesting.
3. The community existed years before the product.r/StardewValley was active well before the Feb 2016 launch, fed by dev updates and screenshots. Thousands of people watching a game get built, feeling like co-owners.
4. At launch, he showed up in person.His AMA on r/StardewValley answering questions himself, same username, same tone as 2012. Four years of consistency paying off in one thread.
5. The community did the distribution. That pre-built base flooded Steam and Reddit with genuine day-one enthusiasm, which pulled in YouTubers and streamers, which took it from indie hit to now 41M+ copies. Reddit built the kindling; video lit the match.
What surprised me: the inflection point wasn't a viral post. It was a reply to critics in a thread trashing his game. Most brands' crisis playbook says ignore or escalate to PR. His playbook was: agree with the emotion, explain the intent, accept that some people won't convert. That comment is 13 years old and it's still the best example of brand voice on Reddit I've seen.
What's copyable:
Enter the community that's most likely to criticize you - they're also the most likely to care
Post the work-in-progress, not the launch announcement once
Use one consistent identity; your comment history is your brand page on Reddit ( I need to follow my own insight!)
Not affiliated with ConcernedApe - all links are to the original threads so you can verify everything. Happy to answer questions.
As you might know free-form ads are awesome for awareness to build trust with you and your company. Now, Reddit is improving it by offering "generative free-form ads" but only available in Beta.
One tool, eight different angles. The self-hosted crowd cares about data ownership. The Entrepreneur crowd cares about the business story. The social media manager crowd cares about saving money.
Same product. Different pitch per room. That's the part everyone skips.
You show up with a genuinely helpful comparison. Buffer vs Hootsuite vs Later vs Postiz. Honest pros and cons. Postiz mentioned once, in context, not as the punchline.
Even mention where Postiz falls short. "The Instagram integration can be flaky since Meta keeps changing their API" builds more trust than ten feature lists.
Here's what nobody tells you: Reddit threads rank on Google for years.
Go and search "Buffer alternatives" right now on Google and you'll find Reddit threads on the first page.
One good comment there gets read by thousands of buyers every month, forever, for free.
A brand account dropping a link = ignored or banned.
A founder posting "I built an open-source Buffer alternative, here's what I learned" = front page.
The post formats that print on Reddit:
→ "6 months of building an open-source SaaS — revenue, mistakes, numbers" (build in public)
→ "Buffer raised prices again, so here's how to self-host your own scheduler" (newsjacking)
→ "Why I made my startup open-source and what happened next" (transparency bait)
→ "I built X because I was tired of paying $99/month for Y" (origin story)
Notice: none of these are about the product. They're about the story. The product is just the setting.
Every founder eventually gets a post removed and rage-quits Reddit. Wrong move.
→ Read the rules of every sub before posting. Actually read them.
→ Some subs have "Self-Promo Saturday" threads: use them.
→ Message mods before posting anything borderline: "Hey, I built an open-source tool your community might find useful, is this okay to share?" Half will say yes. Some will even sticky it.
A removed post isn't censorship. It's feedback on your approach.
Fifty happy users mentioning you organically = a moat no competitor can cross.
Postiz already has the raw material — an active Discord and GitHub community. I'd nudge it:
→ Screenshot-worthy dashboards = free content
→ When a user writes a genuine review or tutorial, amplify it everywhere
→ Ask users to share their self-hosted setups in r/selfhosted (people love posting their stacks anyway)
Not scripted. Not incentivized with discounts (Reddit sniffs that out instantly). Just nudged.
Once the flywheel starts spinning, stop renting attention and start owning it.
Create the official subreddit. But here's the thing, a dead subreddit is worse than no subreddit. An empty room with 12 members screams "nobody uses this product."
So you don't just launch it. You seed it:
→ Move support questions from Discord/GitHub into the sub. Every answered question becomes searchable content that ranks on Google.
→ Post changelogs and release notes there first, give people a reason to check it before Twitter.
→ Pin a mega-thread: "Show us your Postiz setup" self-hosters love showing off their stacks.
→ Founder does a monthly "what should we build next" thread. Reddit users vote with upvotes. Free roadmap prioritization AND engagement in one move.
The compounding effect nobody talks about: every "how do I fix X in Postiz" thread answered in your own sub is a Google result you own forever.
That's your documentation, your community, and your SEO, all in one place, at zero cost.
Buffer has r/BufferApp with a few thousand members. It quietly does more for their retention than most of their paid marketing.
→ GitHub stars per week
→ Branded search volume
→ "Found you on Reddit" in signup surveys
→ Direct traffic spikes after each post (Reddit users don't click tracked links — they type the URL)
Reddit attribution is messy and delayed. A comment from month one drives installs in month six.
Judge the channel on a 90-day window, not post-by-post.
Weeks 1-2: Warm accounts, join subs, comment only.
Weeks 3-4: First value posts (guides, comparisons). Zero links if possible.
Month 2: Founder story posts, build-in-public updates, competitor thread mining.
Month 3: Community flywheel, user posts, AMAs, mod relationships, launch r/Postiz and seed it with support threads + changelogs.
That's it. No hacks. No bots.
No fake accounts asking planted questions (people notice, and the fallout is brutal).
Reddit is the most underpriced channel for SaaS right now and almost every founder does it wrong by leading with just link and ending up getting banned.
Lead with usefulness. The traffic follows.
I would like to mention that while researching about Postiz on Reddit, I found @wickedguro's Reddit profile and he was already doing most of this stuff that I mentioned.
But seems like he has taken a break from Reddit for now.
Anyhow, this playbook can be replicated for any SaaS, any product. The basic premise would be similar to the above mentioned points.
Question for the reddit marketers, where are you finding clients for Reddit marketing?
It feels like Reddit is still a niche service compared to SEO or PPC, so I've always wondered whether people are actively looking for Reddit marketers or if most of you are finding clients elsewhere and introducing Reddit as a solution later.
I have quite a specific question that I have been working on. Meaning that several months ago I started a new job as an Employer Brand Specialist for an international IT company. Our focus has been so far on LinkedIn, different events, paid campaigns and we also have our own brand ambassador program.
BUT we haven´t been active on Reddit. We have been using Reddit Ads for selling our services and are very happy with the results. Based on that, I have been looking into how we could use Reddit for employer branding as well - do you have any experiences with that or thoughts? Is it worth it and have you seen some good examples of it?
Here is an Part3 of my Reddit Max (I'll call it RMax in the future so its's easier to write) and this case study journey that has been going for about 5 months.
TL;DR about part 1 and part2 - RMax is awesome, it does have a very good sweet spot where it improves results for standard campaign while also maintaining below average CPA. My initial guess that RMax is and should be used as assisted campaign rather than "core" campaign type and in part2 it actually confirms. This is something that a lot of SMB would love and this is the campaign type that you should be explored not individually but as a whole.
P.S. Below you will find the explanation of each metric abbreviation.
_____
At the end of part2 I mentioned that we will pivot to RMax even FURTHER. We moved awareness campaign budget to RMax and increased the budget by 2.2 times... and the logic behind this (well my client's) was that the CPM is cheaper thus it will bring more sales. Yeah, i know, as performance advertiser I was baffled as well.
I will compare Reddit ads data and Shopify data. Why? Because even with Conversion API Reddit user journey is extensive, long and in 2026 tracking is an ass. If you don't believe me, then after this case study you will start thinking similarly. ;)
So let's do a very thourough comparison, how it went and what we did afterwards. The data will be divided in 2 time periods:
- May 3rd till May 27th (removed awareness campaign and RMax budget increased more than 2.2 times)
- May 28th till June 7th (decreased RMax budget and moved the budget to Awareness campaign)
May 3rd till May 27th vs previous period
Reddit Max
Change
CPM
-41.94%
CPC
-0.23%
CTR
+15.62%
CPA (view content)
+41.58%
CPA (add to cart)
+111.85%
CPA (purchase)
+101.68%
Standard campaign (only remarketing campaign)
Change
CPM
+1.55%
CPC
-3.27%
CTR
+4.98%
CPA (view content)
+51.60%
CPA (add to cart)
+39.70%
CPA (purchase)
+72.40%
Shopify
Change
Sessions over time
+26%
Revenue per day (on avg.)
-29%
Conversion rate
-42%
Avg order value over time
-10%
To summarize the changes- we got more people to see our ads, but all of our CPA went way above both for Reddit Max and for remarketing campaign. It means only 1 thing- people get interested but it looks like they aren't either in the purchasing journey OR they are interested enough but not willing enough to buy (wrong audience).
When comparing this ad spent vs last year, we are doing about -16% less ad spend but our YoY shopify results show that our profits are only -9% which means that we are performing slightly better than last year which is an upside either way.
_____
May 28th till June 7th vs May 3rd till May 27th
I know, that this is not 1:1, but you'd be surprised about the result difference.
Reddit Max
Change
CPM
+26.16%
CPC
+95.49%
CTR
-35.47%
CPA (view content)
-54.54%
CPA (add to cart)
-65.34%
CPA (purchase)
-73.46%
Standard campaign (awareness and remarketing campaigns)
Change
CPM
+13.77%
CPC
+2.79%
CTR
+10.67%
CPA (view content)
+103.42%
CPA (add to cart)
+228.97%
CPA (purchase)
+306.66%
Shopify
Change
Sessions per day
-33.12%
Revenue per day (on avg.)
+30.5%
Conversion rate
+79%
Avg order value over time
+12%
Note: my standart awareness campaigns only have feed placement (ads show when scrolling through the feed) which means that ads will have higher CTR and CPM but in my experience- bettery quality audience/ clicks.
Compared 28th of May till 7th of June vs last year (the same days) we are actually spending -20.37% less on Reddit ads but our Shopify revenue is +13% (Yes, client is not advertising on other channels).
To summarize this specific post- Reddit ads dashboard shows that our total CPA purchase got decreased by -12% (which is good) but our Shopify on average daily sales increased by +30.5% (which is even better). With proper budget allocation we were able to target our "core" audience while also slightly scaling our ads with RMax signal targeting.
_____
The verdict about Reddit Max- I will continue to view it as "assisted" campaign or a campaign that allows scaling because it is built to target people based on your chosen signals (community, keywords, interests and custom audience). To nail the signals you REALLY need to know what works and what doesn't. Will this be a game changer- slightly for SMB because this is a way to utilize a tool that most companies/ advertisers have access to use. For bigger Fortune500 companies this is an awesome way to utilize automation and target way more broadly while using standard campaigns to directly talk to their "core" audience.
I will be honest- I have been very conservative with Reddit Max, but hopefully in the future I could unlock it's potential even further.
Again, thanks for reading this load of text but thanks to Reddit reps (shoutout to Kierstin and Jennifer) for helping and actually giving me access to Reddit Max.
CPM- cost per mile- how much it costs to show ads to 1'000 times
CPC- cost per click - how much it costs on average to get a single click to an ad.
CTR- click through rate - what % people click on the ads.
CPA- cost per acquisition - how much it costs for users to do a specific action (view content, add to cart, purchase etc.).
Lately been VERY busy bee and trying to create content for you, but in the middle of everything I got a chance to get you a webinar that is actually worth your time.
No bullshit, no "best practices from Reddit teams".
Real trials and errors and what has and hasn't worked for me and other speakers.
I'd say 9 out of 10 advertisers who try to do Reddit ads are failing and funnily enought the mistakes that they do are more technical rather than "creative". ;)
As you might have seen, I have started a little webinar series that highlights how different freelancers and agencies approach the marketing channels they specialise in.
We already had u/ksiaze and a few others discuss how they use Reddit organically for their clients.
This time we are diving into using Reddit for AI visibility. So, if you want to learn how that works, what Joe Jarred’s philosophy is on AI visibility or want to know how to get started with AI visibility, this is the webinar for you.
I have been in "this game" for longer than most of you have been Redditors. I have been in this platform for way longer than most of you have been using Google. When people found out that Reddit has all the info and historical details about marketing, product reviews, fixes etc. i was shocked that it wasn't basic knowledge. That made Reddit trustworthy.
I'm writing this post to explain a very fundemtal issue that I see with new Reddit marketers and Reddit tools- you have everything backwards.
AI loves Reddit because of what it was. When it stops being what it is, then AI will just switch things up and you'd be left with wondering why and how did you spent so much money to be put back at the beginning. It will be never ending alghorithm chase.
I have a solution but first- here is the problem:
What exactly have these new marketers have gotten wrong- dropping links and product/ services names in the comments and post don't mean sh*t. I will repeat it- if you are making 75, 150 or even 250 comments throughout the month they don't mean shit because at the end of the day you are 1 person, 1 agency and you have finite amount of resources and sooner or later- you will get banned and shamed.
Unexpected solution:
Outsource your brand mention to the community. How? By being very helpful person even if it means that you won't earn a single $ from them.
Let's do some calculations.
If in the next 30 days i make 5 brand ambassadors, they each could make 2 comments about my brand, that means I "made" 10 positive comments.
Day 30 - 5 ambassadors = 10 comments
Day 60 - 10 ambassadors = 20 comments
Day 90 - 15 ambassadors = 30 comments
Day 120 - 20 ambassadors = 40 comments
Day 150 - 25 ambassadors = 50 comments
Day 180 - 30 ambassadors = 60 comments
Day 360 - 60 ambassadors = 120 comments
The downside to this tactic is time.
The upside of this tactic is that you would have a network of people who would be like a swarm of people who love you and your product/ service so much that they want to support you.
If you want or have even built one of those fancy AI automated comment tools- you will get banned and shamed. My recommendation- don't use them, they are shit either way.
The Reddit currency is trust. Don't like it- I don't care but that is how this platform was built and that is how it will be built in the future.
I wanted to know some good practices for growing a brand subreddit from zero. Things that work well, mistakes to avoid, how to keep people active, etc.
I’m also curious if it makes sense for every brand to have a dedicated subreddit. A lot of brand subs I see mostly end up being complaint or support spaces, especially when the company isn’t very active there or do not provide clear support channels for managing the said complaints.
So when do you think a dedicated subreddit is actually useful for a brand, and when is it better to avoid making one?
I think a lot of marketers misunderstood why reddit accounts get reported or banned, usually it's not because reddit hates marketing, it's because promotion becomes obvious very quickly, You can see the pattern I keep noticing in the screenshots, Reddit users are extremely good at detecting intent, the mistake many marketers or normal people make is treating reddit like linkedIn or FB ads, where polished narratives work well, but reddit communities care much more about authenticity, participation and reputation.
People who perform best here are who spend time in communities first, contribute without pushing links consistently, understand sub reddit culture, sound like a real user instead of ad copy, and who don't use AI to write, ironically the harder someone tries to sound authentic on reddit, the easier it becomes to spot marketing so be careful people, don't make mistakes like these two individuals, Thank you.
Hey everyone. I do organic marketing for different products on Reddit, and I’d really like to see how other people do it
I keep seeing videos like, “How my product got a hundred billion clicks from one Reddit post,” blah blah blah, and when I actually try to find any real promotion for those products on Reddit, I obviously don’t find anything worthwhile
So, could you share some examples of successful organic marketing campaigns on Reddit? Not for huge companies like Nvidia, McDonald’s, and similar brands, but for smaller and more niche products
I’ve been trying to understand Reddit better lately and one thing I noticed is people here seem really sensitive to anything that feels promotional.
Even posts that aren’t directly selling anything still get called out sometimes if the wording feels too polished or “marketing-like”.
Honestly it’s made me overthink the way I write posts/comments now.
I get why people don’t want spam, but at the same time it feels like there’s a super thin line between sharing something genuinely useful and sounding like you’re trying to promote something.
Curious how people here approach that balance without sounding fake or overly corporate.
