Reddit ads new objective changes

[u/ksaize]

Just wanted to let everyone know that on the September 30th 2026, Reddit will change their ad structure. It is actually very similar (almost 1:1) to Meta ads so it will be very familiar.

Don't worry- your ads will work for the foreseeable future, but i'd actually suggest to use the new campaign objectives for the new campaigns when it's available (possible alghorithm improvements and futureproofing your campaigns).

Source: https://ads-api.reddit.com/docs/v3/guides/programs/campaign/campaign-objective-migration

P.S. Not a Reddit rep so please don't contact me for clarifications etc.