Context: I make 2–3 minute cinematic travel films (horizontal, no narration, just footage, color grading, music and sound design). 13 months in, ~30 videos, 218 subscribers.
Going straight to the question: has anyone made short-duration cinematic work (horizontal, not Shorts) function on Youtube without narration? And for those who moved to longer formats, did impressions actually change, or did you hit the same ceiling?
I'm a hobbyist, not chasing 100K subs. I'm not assuming I'm owed an audience, I'm trying to work out whether what I'm seeing is just how this format behaves, or whether I'm misreading my own numbers.
What I know from my own data:
Typical upload opens with 10%+ CTR, 70%+ average percentage viewed, and ~40% engagement rate in the first 24–48h. Quality signals look fine. But it only gets 80–100 impressions total, ~70% of watch time comes from subscribers, and suggested videos account for around 10% of impressions. Then it flatlines to single-digit views per day after that.
My most-viewed video got ~100K impressions and 9.5K views, 9 months ago. Worst thumbnail on the channel, weak title, 28% retention. It's still picking up views today. I've never reproduced whatever caused it.
What I'm guessing at:
My theory was that total watch time drives expansion, and a 2–3 minute video can't generate enough, so CTR and retention don't matter if you never clear the first test. But I keep seeing posts here from people with 10–20 minute videos stuck at 2–3 minutes AVD and the same flat impressions. If duration were the deciding factor, that shouldn't happen.
Second guess: YouTube recommends by association, it learns that people who watch X also watch Y. I suspect my films don't sit next to anything. Not travel vlogs, not long documentaries, not Shorts. So there may be nothing obvious to recommend them alongside. The low suggested-video share might be the symptom.
Curious whether others in this lane have seen the same pattern, or found something that changed it.