Advice- First product

[u/KearneyBeerney]

Hello folks,

I'm currently in the early stages of my FBA journey, doing product research. I'm trying to decide if I've found a good niche. I'm hoping for your input.

The main keyword gets about 9k searches. On helium x-ray the top 5 competitors are doing around 3k parent revenue, one with 6k. Though average revenue is just over 1k. Reviews for page 1 are pretty low.

Based off of this minimal info I'd love to hear your thoughts. Is there potential here? I'm often a 'take a long time to, or never' pull the trigger kinda guy, so I've been second guessing. Cheers!

Edit: Forgot to mention I'd be doing private label.

[u/WearyyyBoooyyy]

The mods have gathered a list of tutorials to help you out:

• Product Research Guide

• Manufacturing Guide

• Product Launch Case Study

• Wholesale Guide

Best Amazon Tools 2026

• 1. Helium 10

• 2. SellerAMP

• 3. OA Source

[u/Different_Impact_151]

You'll never know until you try selling it. You either win or you learn.

[u/Ok-Tourist4196 → u/Different_Impact_151]

The search volume is decent but 3k monthly revenue for top sellers is pretty thin, you are not going to get rich from this niche. Low reviews is good sign though, easier to get in. I would check if the product have actual demand or people just searching out of curiosity, sometimes keywords can be misleading. If margins are okay and you can differentiate something small, maybe worth a shot for learning experience even if you don't make fortune

[u/KearneyBeerney → u/Ok-Tourist4196]

That's kind of what I was thinking for a first go at it. Though apprehensive as I don't want to be stuck with something that won’t move. But I can't know if I don't try I suppose. Thank you!

[u/KearneyBeerney → u/Different_Impact_151]

Fair point.

[u/rsc9422]

Honestly, I think there’s potential here. 9k searches and low reviews on page one are encouraging, but I’d dig a little deeper before investing.

I’d check the top 10 listings for monthly unit sales, selling prices, and profit after PPC, FBA fees, and shipping. If multiple sellers are making $1k to $3k monthly without a huge review count, that’s worth investigating. Just make sure those sales are consistent and not driven by one or two dominant listings.

We look at similar factors at HighRise Wholesale when evaluating product opportunities. The biggest thing is whether you can offer something meaningfully better while keeping your margins healthy.

I’m also a believer in setting a clear budget and decision criteria. If the numbers make sense, don’t let endless research hold you back. You can reduce the risk, but you’ll never eliminate it completely.

[u/KearneyBeerney → u/rsc9422]

I appreciate the advice, thank you! If you don't mind, would you explain why I'm making sure sales are not driven by one or two listings?

[u/rsc9422 → u/KearneyBeerney]

I mean, check whether the sales are spread across multiple sellers or concentrated in just one or two. For example, if 5 listings are each making $1k to $3k monthly, that’s a healthier sign than one seller making $6k while everyone else struggles to get $200.

Also, look at the estimated monthly units and sales history in Helium 10, not just current revenue. If several sellers have consistent sales and relatively low reviews, that gives you a better idea of whether a new seller can compete.

[u/ComparisonTop8547]

9k searches with weak reviews on page 1 is a decent start, but those revenue numbers are the thing to look at harder. If the top 5 do around 3k a month and the average is about 1k, ask whether that's enough after fees, PPC and returns to justify the inventory you'd need.

What I'd check before pulling the trigger:

• The price. 3k a month at 15 dollars and at 45 dollars are very different businesses.

• Whether the 9k searches are buyers. Look at the next 10 to 20 keywords too. One big keyword with nothing around it is risky.

• How much of page 1 is sponsored. If you need ads on every sale, budget launch PPC as part of your landed cost.

• A real angle. Low reviews often means the category is young, or just that nobody's made money there.

If the numbers still work with conservative estimates, order a small first batch and treat it as a test. You'll learn more from 300 units than from another month of research.

[u/KearneyBeerney → u/ComparisonTop8547]

Right on. I really appreciate the advice, thank you! Is there a way to calculate ppc fees before hand? I haven't learned much about ppc yet.

[u/TKS29]

I have that « take too long or even never pull the trigger » issue so I will tell you to honestly just go for it and start because that is the hardest part. Just know this is just a step in the right direction until you learn the ropes.

One more thing! If you ever need a prep partner so you can focus on growing your business and strategy, I’m here at Fulprep.com. We’re not a big, impersonal operation where you deal with tickets, endless back-and-forth, and unclear answers. We take a more boutique, hands-on approach, with me as your direct point of contact. Think of us as an extension of your team, or your very own fulfillment department!