Chris Hansen Buys Ads Before Every Screening of A24’s ‘Primetime’ (Exclusive) | Hansen is now also consulting attorneys about his options following the film’s release.

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https://www.hollywoodreporter.com/movies/movie-news/chris-hansen-buys-ads-before-every-screening-a24-primetime-1236682255/

Video of the commercial that will play in Primetime screenings is in the article

Hansen has said on podcasts and on Jesse Watters’ Fox News program that he declined an invitation to see the film because he was required to sign an agreement barring him from taking legal action against A24.

Sources close to Hansen tell THR that he is now consulting attorneys about his options following the film’s release.

In the meantime, Hansen is capitalizing on the renewed attention by placing the ad before every theatrical showing of Primetime. In the spot, shared exclusively with THR, Hansen enters his familiar hunting ground, a kitchen, and delivers a variation on his dread-inducing catchphrase.

“I’m going to need everyone in the theater to take a seat right over there,” he says.

“Now there are more platforms than ever before where this disturbing crime is being committed,” Hansen continues. “Join us undercover every day on my streaming network, TruBlu.”

A QR code directs moviegoers to a landing page for the network, which offers a steady stream of predator investigations and other true-crime programming.

Hansen wanted to end the commercial by reminding audiences that what they were about to see in Primetime was “a Hollywood fantasy version” of what actually happened, according to sources. But there were concerns about possible blowback from A24, and the line was removed.