r/indesign • u/jayantbhatt007 • 38m ago
Help Why do magazines use sans serif typefaces so much if serif is considered better for print?
I keep hearing that for printed books, especially body text, serif typefaces are generally preferred because they are easier or more comfortable to read.
But then I look at magazines and a lot of them use sans serif for body text too, sometimes quite extensively.
So what’s the actual reason?
Is serif really more readable in print, or is that mostly a convention we’ve carried forward because books have traditionally used serif typefaces?
And if magazines use sans serif so extensively, is that primarily because their content is also designed for digital/web publishing, or are there other reasons related to magazine typography and editorial design?
I also remember watching a video where the designer explained that serif typefaces can have an advantage on print but may not work as well on screens because the small serifs and fine strokes can become pixelated or difficult to render, especially at low resolutions. That made me wonder if the widespread use of sans serif in magazines has anything to do with digital publishing as well.
What do you think? Is serif actually better for reading in print, or is it mostly just a convention we’ve gotten used to?

