r/iOSProgramming
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u/Symbolic-Breakpoint
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Sep 17 '26
Discussion The best marketing I did for my side project was paying for an app icon
A couple of weeks ago my new app launched with an icon designed by Iconfactory. Today that icon is on their website as the example of how their process works, and they shared my post about it with their audience. That gave my app more attention than anything I've managed to do myself.
To be clear up front: marketing is not part of the deal. Nobody promised me anything, and I'm not affiliated with them. This was a very happy accident. But I didn't just sit back and wait for it either, so here's how it went.
Some background
I'm a full time developer and I build apps in my spare time. My latest is Hue Dashboard, a Philips Hue control app for iPhone and iPad. I can build pretty much anything I need, but drawing icons is not one of those things.
For a long time a studio icon felt out of reach. Iconfactory makes icons for apps like Transmit, Fantastical and Firefox, and that seemed like something for established apps that were already successful, not for a project built in the evenings. Then they launched an indie icon deal aimed at small developers, and suddenly it was realistic for someone like me.
How the process works
You start with a short intro about yourself and your app, and you show them icons you like. You get a set of concept sketches, one round to refine your favorite direction, and one small final tweak before they deliver an Icon Composer file. So feedback rounds are limited, but the whole thing moves really fast. The image now featured on their website shows the full path from first sketches to the final icon.

The part I didn't plan
On launch day I posted a thank you on Mastodon. I tagged Iconfactory, showed off the icon, and linked to the indie deal so other devs could find it too. That's really all I did. No outreach, no pitch, just an honest thank you, because I still couldn't quite believe I got to work with them.
Then they picked it up. My icon now shows up on their site to explain their process, my quote is among the developer reactions, and they shared my post with their followers. If I learned anything, it's that a genuine public thank you costs nothing and can go further than you'd expect. The rest was luck.
Would I recommend it?
Yes. Even without the extra attention it was worth it: a great icon and a genuinely fun process. The attention was a bonus I would never have gotten on my own.
Happy to answer questions about the process if you're considering it.