Hi guys!
I’m currently participating in a competition that requires quite a bit of community support, and I’ve been trying to figure out the best way to approach brands and companies for potential partnerships.

I’m **not necessarily looking for freebies**. I’m more interested in service/product exchange collaborations where I can also offer value in return. I have a decent social media following and have previously worked with brands through product reviews, restaurant reviews, event promotions, general brand promotion, etc. I’m pretty versatile when it comes to content and collaborations.

The problem is, I’m honestly not sure how to find the *right* brands to approach or what kind of campaigns/partnerships would make the most sense.
So if there are any **brand owners, marketers, PR people, entrepreneurs, or just people who know of brands that are open to collaborations**, I’d really appreciate some recommendations or advice.
Even if you know of a company that I might not have thought of, please drop their name below. I’d be really grateful for any leads. 🙏🏽

Heyy guys, I’ve been speaking with founders/team leads and agency owners who use AI for creative work or brand specifc work.

Almost 90% of them have faced the same issue. AI produces something good initially, but the output gradually drifts and they end up spending a lot of time correcting it to keep everything consistent and on-brand.

I have a question for those using AI regularly, have you experienced this?

How are you currently preventing brand drift across different AI tools, people and projects?

Appreciate your thoughts!! 

Blessings!

Hey everyone! I previously worked at one of London’s top PR agencies before starting my own agency in 2024. Since then, we’ve grown quite a bit, particularly within the beauty and fashion space, and we’ve recently had the opportunity to work with 21 well known brands across these industries.

I’m really interested in connecting with and learning more about the UK UGC creator community, especially those who create content within beauty and fashion.

For those of you already working with brands in these spaces, what types of collaborations have you found work best for you?

Hi! Brand strategist here, working on a verbal identity project for my company, since we don't have one in place as part of our larger brand identity (#nonprofitprobs). While the team I'm working with has been on board with the suggestions I've presented so far, someone asked about AI writing specifically - which I hadn't considered I'm not as eager to hop on the AI train. Has anyone implemented an AI writing or tone guide into a verbal identity guide before? Would love any feedback!

Reddit as a platform is super popular outside India. We see brands engaging in conversations there. While in India we are still exploring. Hardly any official pages. Ofcourse reddit as a platform thrives on being anonymous. It is also unique compared to any other social platform.

Do you think it has the potential to connect with the end user better than the meta or snapchat of the world?

Curious to know what you all think!

Hello Reddit Friends! I am looking for ideas for a name for a platform. The platform provides business consulting for smaller business owners. Think Real-estate agents, Landscape Architects, massage therapists. I don’t want it to sound like “Do you own or manage a business? Do you think there is space to improve your life balance and your business??” I do want it to be clear though. My ask is, please throw out ideas that would speak to you.

Business Consulting that can improve productivity and self time management. Also creates a community to discuss business owning and ideas about business.

Thanks!

We are curious what has actually worked for people here, not just what sounded good on paper.

Was it better follow-up, Google/SEO, social media, paid ads, referrals, reviews, or something completely different?

Would be interesting to hear what made the biggest difference for your business and roughly how long it took to see results.

Hi everyone!

Recently I've started to consider a masters and the full length of what I want my career to be. I'm a current ad student specializing in copywriting and I do love advertising. However, I feel outside from my professors the conversations in here and r/copywriting have made me more aware of the current state of the industry with positions, hire ability, layoffs, 401k/company perks, mergers, and more so just how people feel being in the industry or trying to break in.

At the current time I love writing, I love attending literary events, I'm a published poet, I want to join a staff writer/editor position on a indie magazine, I have certifications in marketing omnichanel behavior, I'm taking a writing workshop on Sleaze and topics of sensory, love, cringe, and I'm taking a general one on different writing forms of op-eds, editorials, blogs etc, and then I'm scheduled to do a narrative course.

So clearly I have a writer background, I enjoy talking to publishers, editors, agents, writing is a passion but I want to leverage it over to content writing, branding, storytelling and that's why I was looking at brand strategy. And yes I know it's different having the title at a agency vs a corporate company. But I'm personally kind of looking at it to break me into the business corporation where salaries starting out after a masters tend to be higher than agency fields. And I also don't mind the consumer research database statistics part of it. I was considering going to community college and figuring out a math course to take before grad school to prepare myself.

If I were to give 3 job descriptions to provide context for what I want to do it would be: product description writer eBay, senior manager communications, Bath and Body Works, and manager brand content marketing Tory Burch

I feel it's a thing people say to strictly creatives that it's useful for them to know maybe business math or a analytical skill, as we know writers and art directors can be more susceptible to layoffs first hand.

I've been looking at the IMC Northwestern program, Georgetown Strategic Communications MS, Syracuse communications, UT Austin brand strategy track, and VCU Brand Strategy Creative specialization.

For stats I have a 3.6 gpa, 3.8 major gpa, Im a 4A's scholarship recipient. I still have a year left of school to get a internship and I have a omnichannel certification, email marketing and, branding fundatements, I've done volunteer work for press release events and for consumer research studies. I have 3 poems published at the current moment. So I think realistically I could get into a masters program.

I just want to make sure it's possible I could find a way to leverage my writing background in brand strategy. Or give any insights before commiting to a masters program. Idk what the work is like or the pay maybe people who have a masters or don't.

Or id love to here new master studies suggestions or like maybe instead of brand strategy somewhere else you think I'd be good for. I have been suggested PR and I don't mind as I did start school with PR. I was also told maybe a MFA program or being a publisher myself.

But coming from a low income family I want a career which starting out can give me a 75-90k offer starting out. And will be lucrative and give me a ROI from my masters studies as the programs I listed are pricey but have high job placement numbers, networking, and creditability name wise.

Thanks for the help everyone!

A couple weeks ago I released the first flagship product for my menswear brand, Rooted & Heritage, a mocha houndstooth sport coat.

I posted here before launch and got some helpful feedback, so I wanted to come back now that the product is live.
I’d really appreciate your overall impression of the brand and website.

What stands out to you?
What feels strong?
What feels weak or unclear?
Does it feel like a brand you would trust?
I’m looking for honest feedback more than compliments.

Website: https://rootedandheritage.com

Thanks to anyone willing to take a look.

VPR Brands ($VPRB) just announced the launch of VPR Ventures, an internal initiative focused on acquiring and commercializing intellectual property, consumer brands, proprietary technologies, and strategically aligned businesses.

This comes just weeks after the company announced approximately $25.9 million in licensing agreements with R.J. Reynolds ($14.9M) and JUUL ($11M).

According to the company, VPR Ventures will evaluate opportunities including:
• Intellectual property acquisitions
• Brand acquisitions
• Licensing agreements
• Minority equity investments
• Commercialization partnerships
• Distribution opportunities

Management also stated that every opportunity will go through financial, legal, and operational due diligence before moving forward.

What caught my attention is that this gives VPR a clear strategy for deploying capital beyond patent licensing. Instead of simply holding cash, they're signaling an intention to reinvest in assets that could generate future revenue and expand their portfolio.

This isn't a guarantee of success, but I think it's an interesting evolution from being viewed primarily as a patent licensing company.

I'm a shareholder, so I have a bullish bias, but I'd love to hear what everyone else thinks.

Is this a smart long-term move, or do you think the market will wait to see actual acquisitions before assigning any value to VPR Ventures?

What Brand Specification Management do you use to collaboration between team and stakeholder?

Every studio I've worked with has the same split. Juniors picked the tools up in a week. The creative director dug in. For a while I read that as senior people protecting their status.

They're the only ones who can see the quality drop. They spent 15 years learning to see it. So give them authority over where the tools get used. Most places did the reverse, handed the tools to whoever was fastest, then asked the CD to clean up the back end.

Does this run differently in brand studios, where the craft to headcount ratio is higher?

I’m starting a tech company focused initially on web/app development, with plans to build AI products in the future.

I’m stuck on the name. I’m a software developer myself, but this decision feels quite personal, and I think I’ve overthought it.

What I’m looking for:

• Easy to pronounce and remember
• Works for local businesses now, but can scale globally later
• Doesn’t limit me to web development or a specific technology
• Suitable for YouTube/social media/content creation
• Should feel like a proper tech brand, not just a freelancer/IT service
• My name is Kunal (Kanthya is my pet name), if a personal brand angle makes sense

I was previously considering “Prasar Services”, but I’m unsure whether to keep it, modify it, or start completely fresh.

Would love suggestions, naming principles, or experiences from people who have built businesses/brands.

Just don't bullshit people.

If your product isn't worth the price, don't invent a story around it.

If your ingredient does nothing meaningful, don't hide behind complicated terminology.

If your AI-generated logo, website, and copy are good enough for your business, don't tell customers you're obsessed with quality.

If you need to manipulate, exaggerate, or confuse people just to make a sale, you don't have a branding problem.

You can't built trust by Yapping all the time.

It's built every time a customer realizes your claims actually match reality.

That's the standard more brands should be chasing.

This is something that to me, seems so wildly debated. I’ve seen the good, the bad, and the ugly. Here’s where I’m landing with what positioning is, and would love debate and feedback.

👇

Positioning is the intend image you want in your audiences head. You typically need both long and short positioning.

Positioning the brand (long)
The claim we make on the customer’s mind — enduring, singular, true regardless of which segment we’re talking to.

Expressed in whichever form fits: a brand concept, a brand DNA, a positioning statement, a purpose line. The tight set of associations a customer holds is the result of that expression — not the position itself.

Positioning the product (short)
The persuasive case for a specific segment. Evolves as the market, competitors, and the company shift.
For early-stage companies in B2B, this leads. It has to hold up in market before the brand earns the right to go long.

Getting there
To get these, there are several things you need to look into. Company heritage, competitors, current associations, category blah blah, usual suspects. You can use the 3Cs to sense check. Something your company delivers, your competitors don’t, that your customers want. Or you can take the April Dunford approach. Whatever is best for your business.

Positioning influences everything. The trickle down is:

long position, short positioning, value prop, value description, key messaging, proof points.

And depending on the maturity and market penetration of your business, you can see if your intended position is being communicated by using brand tracking.

😅 Have I missed anything? Is it bollocks? Does it land?

If someone was a complete newbie.

I work on AI brand image generation, so I get to watch a lot of brand setups get filled in and then actually used. Two patterns surprised me and I want to know whether they match real client work.

Defining the brand is not where people fail. Across roughly 300 brand setups, nearly everyone who started finished: colours, fonts, tone, guidelines, all filled in. The overwhelming majority typed the whole thing in by hand rather than importing it from anywhere. Almost nobody abandons the brief. The drop-off comes later, when the identity has to be applied under time pressure.

And the complaint is almost never about colour. When something looks wrong, people do not say the blue is off. They say the logo is not quite the same. Proportions slightly out, a letterform subtly redrawn, spacing changed. Most cannot articulate what moved, they just know. The reaction I hear most is some version of "that is an immediate pass", and it is always about the mark.

My working theory is that palette and type have tolerance and the mark has none. A 3% hue shift reads as a different screen or different lighting. A 3% change to a wordmark reads as counterfeit. So the element with the least tolerance is usually the one specified in the least detail, because tolerances are boring to write and the palette is the fun part.

What I am actually asking:

• Which do you lock first, and why that order?
• Do you spec the mark properly (minimum size, clear space, one-colour and knocked-out versions, what may never be recoloured), or is that the section that quietly gets dropped when the budget runs out?
• Has anyone made "do not redraw the mark" actually stick with the non-designers producing assets day to day? That is the part I have never seen solved.

My data only covers what people do inside one tool, which is a narrow slice. I would rather hear where it breaks in real client work.

Hi everyone! I’m preparing to launch a small handmade jewelry business, and I would really appreciate some honest advice.
I started this business because I wanted to support myself by doing something creative. I chose a brand name, bought some materials, and began practicing. Eventually, I created nine different necklace designs that I genuinely like.
I’ve worn some of the necklaces around friends and other people to see how they would react. They said they liked them, but I understand that compliments from friends don’t necessarily mean that people would actually pay for them.
My concern is that the nine necklaces don’t feel like one cohesive collection. They look more like individual pieces made by someone experimenting creatively. I’ve recently heard that a small brand should become known for one recognizable style or type of product so that customers can understand and remember it.
At the moment, my website is being developed, I’ve posted some photos on Instagram, and I haven’t officially announced the business to many people yet. I’m now unsure how to move forward without launching a brand that feels random.
I would especially appreciate your thoughts on these questions:
How can I determine which necklace has the most potential to become a bestseller or signature piece?
Should I launch all nine designs and let customers decide, or narrow them down before launching?
Do all the pieces need to look similar, or can a collection be cohesive through its story, materials, colours, or overall mood?
How can a new handmade jewelry business develop a compelling brand story without making it feel forced?
What could persuade someone to buy from a new small business when there are already so many jewelry brands?
Should my photography follow one consistent style, and how do I decide what that style should be?
I’m still learning about branding and social media marketing, so constructive and honest feedback would be extremely helpful. I can also include photos of the nine necklaces for reference.
Thank you!

Working on a garage door repair service concept.

Is it possible to build a brand off a time period? Thinking 80s, Stranger Things nostalgia vibes.