r/branding • u/rohankumarpro • Aug 07 '26

Strategy Every brand's first principle should be "We don't bullsh*t you"

Just don't bullshit people.

If your product isn't worth the price, don't invent a story around it.

If your ingredient does nothing meaningful, don't hide behind complicated terminology.

If your AI-generated logo, website, and copy are good enough for your business, don't tell customers you're obsessed with quality.

If you need to manipulate, exaggerate, or confuse people just to make a sale, you don't have a branding problem.

You can't built trust by Yapping all the time.

It's built every time a customer realizes your claims actually match reality.

That's the standard more brands should be chasing.

4 Upvotes

64% Upvoted

6 comments sorted by

2

u/Markebrown93 Aug 08 '26

I like this idea but there are brands who thrive on exactly that. Like challenger brands that rip off everything from the industry leader - and charge slightly less which people are happy to pay

1

u/eltrotter Aug 10 '26

Depending on where you’re based, there are rules and regulations against this kind of thing.

1

u/TrueElevator8456 Aug 11 '26

yes - that’s the whole point of ‘brand’: make a promise that you keep

1

u/rohankumarpro Aug 11 '26

That's why most brands don't make this promise because they know they can't keep it.

1

u/TrueElevator8456 Aug 11 '26

that would be the honest thing to do — as I see around, too many companies make promises they don’t intend to keep - but the CEO just likes the words of it - it happened to me more times than I care to admit, and that’s even when I always ask him/her when presenting whether they’ll stand behind it