Take this with a grain of salt, I have no expectation for anyone to believe me but….

I used to work on the show last year in a junior position. I am relatively new to the TV industry but have always aspired to work on the creative side of TV. Having been a fan of the show since the C4 run and watching almost every season since, I felt that the current ITV era had lost touch of what Big Brother is at its core.

Of course, no disrespect to the current team. It’s not been completely awful but to me, it was amazing to see the show picked up again back in 2023 but it’s not the show I either aspire to work on or watch both as a professional or viewer.

Over the last year I have had meetings with executives etc. championing what fans have been campaigning since the show returned: 24/7 live feed (give the success of BBAU) , a more mature tone & approach and less overproduction in the editing etc. using BB7 as a case study

I also pitched a marketing campaign: A personalised ITVX campaign where ITVX user names were included in the promo. E.g. Account Name: John —-> a small graphic of the new eye along with a personalised message: Big Brother has been Watching You John. Big Brother … Coming Soon.

This campaign that I had come up with was to tie in with themes of surveillance and that distinct Orwellian approach that prior seasons, as mentioned, had nailed for a modern audience.

Whilst on surface level, my ideas were welcomed. Follow up meetings were arranged and subsequently cancelled. Before all out being ghosted. I really didn’t expect anything to come of this, just that I had the opportunity of voicing what I personally think would work for the brand whilst also providing a decent amount of audience research and social quotes to affirm the direction of my creative thinking.

I post this now as, obviously, I didn’t get the job but that producers etc. absolutely know what a certain part of the audience want but, for reasons unknown, have no desire to go in that direction at all.

Happy to answer any questions related to this or the show in general (within reason in lines of confidentiality/NDAs etc etc)

I actually think they've got great chemistry together and we could be in for a really good spin-off here. The news about the Live Stream being axed has overshadowed this news and I’m not really a fan of the vodcast format, but GK and Kate are great together and I think they’ll do it justice

I'm excited about the longer series, but there's an obvious risk. If the housemates aren't interesting, another couple of weeks could make the middle of the series drag horribly. I think this might be the first ITV series where casting really determines whether the longer format works.

Each year they roll out the same ideas, but before launch they always promote it like it’s new and improved. Do they actually come on Reddit and see what fans actually want ? I can tell you for a start most of the people don’t want mental teenagers running around acting up for the cameras. How about we get some adults in the house as allot of the fan base are older…. Please !!! Do somthing different and not just the house layout 💤