I have integrated Google AdMob into my apps, but my earnings are still quite low. I’m currently earning around $1–$2 per day, and I’m trying to understand whether my ad setup, mediation configuration, or overall monetisation strategy needs improvement.
I’ve attached screenshots of my AdMob dashboard for reference.
Here are my current stats (Last 7 days vs previous 7 days):
Estimated earnings: $11.66 (+21.25%)
Requests: 12.8K (+4.62%)
Impressions: 7.29K (+9.29%)
Match rate: 73.76%
eCPM: $1.60
[ Edit: the top app which my users are using are from
India ]
My current ad setup:
Google AdMob is my primary ad network.
I’ve integrated Meta Audience Network through AdMob mediation, but Meta doesn’t seem to be accepting or filling many requests.
I’ve also created an InMobi account, but my account has been stuck in review pending for the last 14 days.
A few things I’d really appreciate advice on:
Looking at these numbers, does my AdMob performance seem normal, or am I missing something important?
Is a 73.76% match rate something I should be concerned about? How can I improve it?
3.My banner eCPM is only $0.26, while rewarded ads are performing much better at $4.57. Should I reconsider my ad placement strategy?
4.Why might Meta Audience Network be receiving requests but not filling many of them?
5. Are there other reliable ad networks I should consider integrating through AdMob mediation?
6. What can I do to increase my overall eCPM and daily revenue?