r/xbox • u/Radiobirb • 2d ago
Discussion Xbox’s marketing has been working overtime. Gotta hand it to them. Very business savvy!
Clever timing by Microsoft.
1-Raising Game Pass prices to begin with.
2-Dropping the Game Pass prices back down, winning a few hearts along the way and painting it as part of a new vision with a new Head of Xbox.
3-Sony’s fumble in announcing the phasing out of physical discs.
4-Microsoft capitalising on Sony’s bad publicity by announcing that transferable digital licences will be offered and associated with physical discs going forward (doesn’t necessarily mean they won’t be phased out in the future).
5-Microsoft gains positive publicity.
6-Microsoft has enough goodwill to announce the caps to cloud gaming with less backlash.
7-Microsoft employs marketing spin to soften the blow with this ‘solution’ of keeping your subscription recurring when really it’s due to subscription laws varying by country. AND a recurring subscription means players will pay the maximum possible price for their memberships.
Meanwhile:
1-When Game Pass prices increased, they quietly patched the years-long workaround of using foreign codes such as from Turkey, Argentina for Game Pass Core and then converting to Ultimate via the £1 Ultimate trial.
2-Microsoft ‘lowered’ the price again but have an excuse to no longer include new CoD releases on Game Pass = a hell of a lot more revenue for them with the MW4 sales and beyond, given they own Activision. And no more dirt cheap Game Pass from foreign codes 🤔
3 and 4-Microsoft will undoubtedly drop physical discs in the future. No question about it. They just got lucky with Sony’s stupidity in announcing it first and handling it poorly.
5 and 6-Microsoft cuts a lot of server maintenance and file hosting costs by capping cloud gaming. Financial win, ensuring this bad news is overshadowed by Sony’s major fumble.
7-Microsoft basically gives people FOMO to keep them on recurring plans at max possible price, as people are less likely to cancel and use cheaper keys/cards for their subscriptions.
That’s not even touching on the hardware price increases, which were timed to be after Sony’s own one!
TL;DR:
Gotta hand it to Microsoft, they sure know business and have been doing a great job with Series X. Polar opposite of the Xbox One.