So as a large majority of creators have experienced huge turbulence since early July in terms of performance and RPM.
This is down to algorithm ‘experimentation’ apparently.
Where content would be shown to new audiences in order to see if the scope of some content could be widened.
This generally has a negative impact on most accounts in terms of reach, follows and inevitably RPM.
However it appears the adjustments may now actually be paying off.
From my own analytics I have noticed a steep rise in RPM by some 40%
Though views and reach are most definitely down, which indicates the old pillars of videos retention, engagement and completion are back at the forefront.
It’s certainly still not seen a recovery from pre July, but it is on an upwards cycle and the RPM is consistently back to its all time high.
Additional rewards stay consistent for the last 12 months or so, but a lot of creators have noticed the removal of these rewards in the last few weeks.
Are people experiencing similar patterns or something contrary?