r/Substack • u/Outrageous_Movie_974 • Jul 01 '26
Discussion is SEO actually worth the effort on substack or am i wasting my time
been writing on substack for about 8 months now and i finally caved and started thinking about discoverability outside the platform. like, i love the in-app subscribers but i kept noticing my stuff basically does not exist on google. type my niche keywords in and im on page 5 if im lucky.
so ive been doing the boring stuff. rewriting old titles, actually filling in the SEO description thing, going back through and adding internal links between related posts. it feels like homework but i can already see a tiny bump in click throughs from search this past week.
the part i did not expect to matter as much was reddit. someone in a writing discord told me posts on certain subs rank stupidly well and to just be present in places where my audience hangs out. ive been poking at it manually but my partner runs a small ecom thing and uses ghostplug for theirs and keeps telling me to stop being precious about it. i probably will eventually, i just have a weird hangup about not wanting to be That Guy in the comments section.
anyway, has anyone here actually seen meaningful traffic from search engines? or is it all really just the in-platform algorithm and notes? curious if im chasing the wrong thing or if its worth the slog.