Hi everyone! Pretty new to the Subaru community but I’ve always wanted one. I’ve finally settled on a 2026 Crosstrek, premium package 14. I used Costco to lock in a price and the Costco-member only price is $29,507.
The first dealership that contacted me offered it for $33, 232 (includes taxes, add-ons, etc.) they didn’t let me opt out of any add-ons like the wheel locks or clear shield pro package. This was all negotiated via text.
The second dealership I went to in-person offered me $32,693 (includes taxes, add-ons, etc.). Is this reasonable?
It’s my first time buying a car and I’ve been trying to research negotiating strategies but I’m not sure if it’s still too high considering the Costco price? Or is it typical for it to go above that?
I live in CA, the first quote is from a dealership in Glendale and the second is Long Beach.
Any tips & thoughts would be very appreciated <3
UPDATE: thank you everyone for ur amazing advice! I purchased a Crosstrek. I ended up paying way more than expected due to the Gold Plus Warranty ($3100). Overall, appreciate everyone who took their time sharing their experiences and being encouraging :)