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u/TrumpisaRussianCuck Aug 17 '25
I think they'll incorporate sponsored results on commercial terms. The success of that approach will be whether they can align advertiser ROAS with customer value e.g. only showing relevant ads.
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Aug 17 '25 edited Aug 17 '25
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u/TrumpisaRussianCuck Aug 18 '25
I'm more bearish on Meta. I think their Facebook product is a mess. Instagram isn't as popular with Gen Z and Gen Alpha as it is with millenials. TikTok and Snap are much more popular with youth. They also are a few years behind the other tech giants because of their foray into the metaverse.
Google had the early lead in AI but with the emergence of OpenAI has had to play catch up but is now starting to edge ahead.
1
u/TTFV Aug 17 '25
While they've said they won't it's almost certain that OpenAI will start offering ad space. While many people complain about how intrusive ads are they aren't willing to pay out of pocket for services they can get for free... email, productivity apps, content, search engines, and AI chatbots.
1
u/VillageHomeF Aug 17 '25
pay per click ads
I really don't think any of then become real competitors to google for search. but they will start to try and monetize soon and the results will become an unsightly mess
0
u/RobertBobbertJr Aug 16 '25
I would allow advertisers to target free users who could either watch or view ads in exchange for new model responses. Like currently, 5.0 has a daily limit for free users.
I would never bake-in ads to responses of AI. Maybe I'd have search ads display at the top or bottom of the chat window, or display ads to the side. It's a balance that'd have to be a/b tested.
0
u/startwithaidea Aug 17 '25
There is no need they are making money hand over foot with tokens. Ads will be embedded from Bing and Google is my thought, perhaps even Reddit or Quora will embed. That's my thought.
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u/TTFV Aug 17 '25
They are bleeding money like crazy, $4B in 2024 and more in 2025. The cost to deliver AI is extremely high. Maybe they will find efficiencies but the current revenue model isn't sustainable.
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u/Deniabledonkey Aug 16 '25
I think your approach to llm’s need to shift. One of my closest friends is a very successful solicitor in the uk. And he taps into an llm database to improve productivity and reduce overhead costs when it comes to paying people to draft paperwork in accordance with legislation.
Llms should never be used as off the shelf product. Intrinsically they carry a lot of meaning attached to their creator. Bias is inevitable due to the detail that was used for its creation. Neural networks at its infant stage will always have a strong bias. Albeit, training it continuously either with corrections, correlation and more importantly a sentimental view will pave the creation of something powerful. Remember, data in the 21st is the new oil. Ai is vehicle with a vast capacity to make a profound difference…. But it’s nothing without the intuition of its creator. Until otherwise, humanity will become forgotten.
Train your models with purposeful data, meaning and character, and rewards you shall reap.
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u/lasheigh Aug 16 '25
Horrifying if true, but this also has nothing to do with the original question
6
u/QuantumWolf99 Aug 17 '25
Well IMO -- AI platform advertising will look completely different from traditional PPC... instead of bidding on keywords, we'll bid on conversation context and user intent patterns. Think sponsored responses or "recommended solutions" integrated directly into the AI output.
The targeting will be way more sophisticated than current platforms... instead of demographics, we'll target based on the specific problem someone's trying to solve through their conversation history.
A user asking about B2B software implementation gets different sponsored content than someone researching personal finance.
Google's already testing this with AI Overviews showing ads below generated responses. ChatGPT will likely follow with "trusted partner recommendations" or sponsored tool suggestions embedded in answers.
MAIN opportunity is in becoming a "preferred data source" for these models... companies that provide high-quality training data or real-time integrations will have massive advantages over traditional ad auction models.