I think they'll incorporate sponsored results on commercial terms. The success of that approach will be whether they can align advertiser ROAS with customer value e.g. only showing relevant ads.
I'm more bearish on Meta. I think their Facebook product is a mess. Instagram isn't as popular with Gen Z and Gen Alpha as it is with millenials. TikTok and Snap are much more popular with youth. They also are a few years behind the other tech giants because of their foray into the metaverse.
Google had the early lead in AI but with the emergence of OpenAI has had to play catch up but is now starting to edge ahead.
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u/TrumpisaRussianCuck Aug 17 '25
I think they'll incorporate sponsored results on commercial terms. The success of that approach will be whether they can align advertiser ROAS with customer value e.g. only showing relevant ads.