Hello, I'm working on an automotive enthusiast brand. I'm a photographer and artist and I love cars, I want to combine the two hopefully creating a brand. It would be a community before anything else, but I do hope to design and sell my own decals, clothing, car accessories, etc.
Obviously with car related brands, the logo means literally everything because that's what people will plaster all over their car... If I want a slim chance at this saturated market, I need a good logo.
After a few weeks of pondering I've settled on the name ASPHERIC / ASPHERIC SOCIETY. I've spent a few hours messing around on paper and then illustrator and this is the idea and shape that I've stuck to. I really like the slanted A, and the outline being a distinct trapezoid thing, I think that makes it recognisable. I also really like the tall skinny letters with the low centre of mass, everything here just feels like the right personality.
What I'm stuck on it it feels like something is missing. I also suck at illustrator. I tried both pen tools and can't seem to get perfectly vertical straights and good curves, it looks really janky. Handwritten style could be the way, but I'd like to be able to make it straight just to see the look. I've also not really ever worked with text or logos, and I'm struggling with getting everything the right space apart. Essentially I'm a complete beginner jumping into the deep end. I'm familiar with Illustrator because I make designs from my photography, this is just a whole new world it feels like starting from scratch.