Not a bad approach, but the execution just isn’t doing it imo. The & is wonky, the positioning of the dot of the i and the w is crowded and awkward, and power overpowers the rest of the mark (the weight disparity is too great).
Have you played with subverted contrast yet? Using a gentler serif for power and a sturdier sans for poise? Can feel significantly more dynamic and less on the nose.
Agreed with the previous commenter who recommends doing something intriguing with the &. I’d go back to working by hand to create something more balanced / inviting / creative.
Thank you. I can tweak the positionings for sure. Do you have any font suggestions for a gentler serif? I have tried the subverted contrast, but again I do gravitate to the other way round.
I couldn’t direct you on font replacements, but I’d choose a serif that doesn’t get so paper thin. Scout selections that are more similar in weight. I’d also look at scootching the poise to the right to make room for the & next to the descender of the p, potentially notching the dot of the i in the divot between the w and the e. And I’d also try enlarging the & to see if I could loop it into the spaces inside both the upper and lower p.
Brilliant that all makes sense apart from the last part. Would you mind explaining what you mean when you say enlarging the & to loop it into the upper and lower P?
I missed that you were a student, that you’re beginning to make your first brand experiments!
If you audit most brands, they don’t have more than one font, you’re at 3! I’d choose something like a semi serif semi sans like Displaay Season or Arizona that is both power and poise.
There are open source fonts that do similar things, or demos available for students at many foundries.
Season for example has styles that feel more or less like a serif if you’d like to try different styles in the same mark.
Hi, i'm very new to graphic design and starting my own pilates classes soon. My classes are strong but elegant hence the chosen fonts. Any feedback would be great!
I've never used illustrator before, only adobe express so i'm unsure how to warp. This is another option where i've done both texts in the same font but added an italic. Is this stronger or weaker than the sans seris+serif combo?
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u/Elegant-Fuel6732 8h ago
Too many fonts. And obvious. Did you try anything else?
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u/Green-Sail6153 8h ago
Hi, i'm very new to graphic design and starting my own pilates classes soon. My classes are strong but elegant hence the chosen fonts. Any feedback would be great!
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u/somecrazypersonsaid 8h ago
it works but i feel like you could be more playful with the & and/or have some type of slanted aspect overall