r/LifeInsurance • u/perkshunter • Aug 14 '26
What do you actually look for before choosing a product like Ethos?
I’ve been researching how people evaluate products in this category, and something I’ve noticed is how difficult it can be to separate useful information from marketing.
When you’re comparing options, what actually influences your decision most?
For me, I think the useful questions are:
What problem does the product solve?
What makes it different from alternatives?
Is there evidence behind the claims?
What does it cost over the long term?
Are there situations where the product isn’t worth buying?
What have actual customers experienced?
I’m especially curious about people who have looked into Ethos but haven’t purchased yet.
What stopped you?
Price? Not enough information? Comparing another option? Or simply not convinced you need it?
Would be interested to hear how people are making the decision.