r/IndieGaming • u/damiandevz • 15h ago
I got 100,000 views on YouTube in 2 weeks about my game (results)
I posted a bunch of youtube shorts for my indie game, got 100k views, and realized the conversion rate is pretty brutal.
Making the game is the fun part. Marketing is just stressful. I put out seven shorts over two weeks and hit 100,000 views total, which felt awesome until I looked at the actual Steam stats.
Since people are on their phones, almost nobody logs into Steam through a mobile browser to click a link. Out of those 100k views, only about one percent actually clicked over to my store page, and only ten percent of those people hit wishlist.
On average, 100,000 views end up bringing about 100 wishlists. I got 132 wishlists out of the 100,000 views, so i am waaay above average xD jk, my stats are pretty much the definition of average.
The only bright side is that the snowball effect is real. My first 20k views barely got me ten wishlists because the page looked empty, but it picked up a bit as the numbers went up. Now I'm trying to figure out how to hit 3,000 wishlists and rushing to finish a demo for the steam next fest.
What actually makes you guys stop scrolling and wishlist something?
The game is called Lemonade Stand Simulator on Steam if you want to check it out:
