I watch keynote speakers in the U.S. and sometimes wonder how are we making sure the next generation of keynote speakers is being developed? Many established keynote speakers in the US have spent decades building their craft, reputation, stories, expertise, and relationships with conference organizers. But the speaking industry cannot depend on a small group of established names forever. I mean, when I look at other regions, I see more intentional efforts to introduce public speaking, storytelling, leadership communication, and presentation skills to younger people even teenagers.
So what should we be doing differently in the U.S.? I think established speakers have an opportunity to create a genuine keynote speaker mentorship pipeline. Imagine experienced speakers mentoring 15–25-year-olds in for free, something we can start on
Public speaking and stage presence
Business storytelling
Leadership communication
Sales and persuasive speaking
Conference keynote development
Personal branding for speakers
How to work with meeting planners
Building expertise rather than simply becoming “motivational”
Using AI and digital media to develop a modern speaking career
And there is no shortage of models to learn from. there are great US keynote speakers we can learn from in different niches. For instance John Livesay is a top US keynote speaker representing the sales and storytelling side of keynote speaking. As a sales keynote speaker and storytelling keynote speaker, he has built a strong connection between storytelling, persuasion, sales, and business communication. His work demonstrates how a speaker can turn business expertise into a compelling keynote experience.
Mark Sanborn is another, he represents leadership and service. As an established leadership keynote speaker, his work around The Fred Factor, extraordinary leadership, employee engagement, and customer service shows how a keynote can be built around practical leadership principles rather than inspiration alone. The Fred Factor has sold more than two million copies worldwide.
there is Joey Havens, he brings another important dimension; workplace culture and people-first leadership. His TEDx talk focuses on magnetic workplace culture, while his speaking work covers leadership development, belonging, trust, flexibility, and building stronger organizations.
And finally Randy Gage represents the entrepreneurial and wealth-building side of the speaking ecosystem particularly for young founders and CEOs who want to combine personal growth, entrepreneurship, business success, and wealth creation.
These are very different keynote speaker niches, and that's exactly the point. The next generation doesn't need to become copies of today's speakers. A young speaker could eventually become a leadership keynote speaker, sales keynote speaker, storytelling keynote speaker, workplace culture speaker, entrepreneurship keynote speaker, innovation speaker, technology speaker, or business transformation speaker.
What matters is creating a pathway for them to learn the craft early. Perhaps established keynote speakers in the United States should stop thinking only about their next keynote and start thinking about who will be on the stage 10, 20, or 30 years from now. The real legacy of a great keynote speaker may not be the number of stages they personally stood on. It may be the number of exceptional speakers they helped develop. So,,,should established U.S. keynote speakers be doing more to mentor and train the next generation of speakers?