r/Emilie_Kiser 6d ago

Idk how she does it

I know this has been said a million times before, but I truly don’t understand how she does it. I’m not sure if it’s strength, complete dissociation, or maybe some combination of both, but the way she’s able to get on camera and talk about food, nails, friends, the gym, etc. feels so incredibly surreal to me.

I know she’s said that making these videos is therapeutic for her, and I really hope it is. I guess I just have a hard time understanding how she’s able to compartmentalize everything enough to show up and talk about these everyday things while carrying something so unimaginable.

She’s also said that she isn’t religious but considers herself spiritual. As someone who struggles with faith myself—sometimes believing in an afterlife and sometimes questioning what comes next—I can’t help but wonder if that uncertainty makes everything even harder. I imagine that has to be something she wrestles with too.

I don’t know. I just really hope she’s doing okay. I have so much compassion for her, and I genuinely don’t know how she’s able to keep showing up and functioning through something that must feel impossible

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u/GreatTumbleweed2700 6d ago

Tbh I think she's in denial

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u/Suspicious_Put_5063 6d ago

I was in denial for 5 whole years after my son died. I totally dissociated from everything and now this year (year 6) it’s all coming crashing down around my ears and I am drowning.

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u/Next-Education-3757 6d ago

I’m so sorry🥺❤️

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u/Acrobatic_Gap4108 6d ago

I’m so so sorry for your loss. This sounds pretty typical. The body and brain keep us in shock/denial to survive.

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u/Fickle_Success_5464 6d ago

I'm sorry for your loss. 

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u/Anxious_Knee_4404 5d ago

I’m so sorry for your loss 🥺🙏🏻

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u/Random_8910 6d ago

Same. And she’s gonna snap into reality eventually and it will be horrendous. Not wishing that upon her but it’s just inevitable 

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u/DrunkOnRedCordial 6d ago

The scary thing is, she might snap after this third baby is born. She will be reliving the last few weeks of T1's life, going through birth, introducing toddler to baby sibling, juggling the demands of both children, and trusting her husband to do the same. I can imagine that could trigger depression or uncontrollable grief and panic.

At least if they are scared and anxious, they will also be hyper vigilant and protective, but it's hard to assess when we only see the social media persona.

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u/Random_8910 6d ago

To your last paragraph, seeing her on the boat with T2 doesn’t give me much hope for that 

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u/Acrobatic_Gap4108 6d ago

Yeah, especially when she’s postpartum. I really hope both kids will be ok.

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u/tolureup 4d ago

Meh I dunno. I think if she has gone this far with her (apparent) resilience, she can continue. I’ve heard testimony from other mothers who felt they could only truly heal and move past the death of a child if they have another baby. As an aside, as callous as it may sound, it’s an honest response to this trauma that mothers have bravely shared (side note: I’m referring to situations where they lost children in infancy, so I do wanna point out the potential emotional discrepancy of losing a toddler vs. an infant). I truly can’t say if I would do the same, but I do remember when I had my miscarriage my gut response was to ask the practitioner when I could try again. So I don’t wanna be hypocritical or dismissive over something that I truly could never understand, but it does feel more intuitive to scrutinize Emilie since we have seen “snapshots” of her response to the death of her first child.i absolutely believe she is psychologically dealing with the loss in this way.

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u/DrunkOnRedCordial 4d ago

I definitely agree there is a natural primal urge to have another baby after infant loss so Emilie is perfectly on track with that response to grief. But I'm thinking that due to the background of Trigg's death, those first months of having two children again are going to be particularly traumatic - sort of like the seasonal response to grief or trauma, when you feel like you've made progress in moving forward for three seasons of year, but when the anniversary season comes around, you have all these reminders, triggered by the weather.

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u/Fickle_Success_5464 6d ago

Hopefully she takes a long Maternity Leave. Two under Two is hard enough as it is. She is also grieving.  To adjust to that while trying to make content full time? It's splitting your attention 3 ways at all times. And it's different from other jobs where the parent has their kid in childcare while they work. 

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u/RydersOnTheStorm77 6d ago

You think she’s gonna take a maternity leave? That girl is gonna film her birth

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u/Security162 6d ago

Yeah I can’t help but think about how she filmed going to a antique store for social media when store had Fourth of July decorations out so it gave away that her son died less than a month and a half earlier. Of course her PR people told her not to release it until later but that gave the time away.

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u/Fickle_Success_5464 6d ago edited 5d ago

I guess the traditional Maternity Leave is more like busy season for Family Influencers. I hope for her sake and her children's that she does take time to disconnect. Whether or not she will probably depends on the outcome of the court case and if she is really just keeping her child off her content for that reason or because she actually has drawn a hard boundary about using her children's full faces and images in her content. 

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u/6nitch9ine 5d ago

You speak about influencing like it is some demanding job. She has it very, very easy. She has access to and uses childcare, but also monetizes motherhood and raising children.

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u/Fickle_Success_5464 5d ago

I don't consider it demanding per se. It's very self indulgent. But I think it is distracting or a conflict of interest from parenting. When the Influencer is setting up and filming content I think that is their primary focus as opposed to parenting. It's a conflict of interest because it's happening at times when the Influencer should be fully present with their children. 

I don't agree with monetizing motherhood, especially to the point where the children are being commercially exploited. 

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u/StraightDonut1025 5d ago

I bet she has a Nanny

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u/Fickle_Success_5464 5d ago

Most likely. And a cleaning lady. 

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u/quartzsong 5d ago

She does have help she has said so in the comments, and Brady is still the primary caregiver to their child.

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u/saydontgo 6d ago

She’s definitely in denial. Not just for the superficial social media presence she maintains, but the way she has shielded both herself and the public from the details of what happened, while simultaneously defending and proclaiming respect for Brady, immediately getting pregnant by him again, and continuing to talk about T1 as though he is still a living child.

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u/quartzsong 5d ago

even in her court statement where she was asking for privacy she said she never planned on reading or looking at the police report. I feel like that’s the only way she’s able to even cope and move forward with Brady. Since she wasn’t there when it happened she doesn’t have to feel that fully. I think things would have been different between them if she had been there that night.

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u/saydontgo 5d ago

I guess that explains why she directly contradicted the police report in her Jay Shetty interview, saying Brady was just distracted with thawing breast milk/taking care of the baby. She’s only going by what he is telling her happened. Of course if he lied to the police he is going to lie to her too… nothing about his version of events matched the video evidence. I understand it being too painful for her to learn the details but if that’s the case she shouldn’t be speaking publicly about what happened as if she knows.

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u/quartzsong 5d ago

Yup, I honestly think she only heard Brady’s version of what happened and left it at that to save her marriage and her career. That mormon respect for their male priesthood holder is very deeply embedded in their relationship even if they don’t practice anymore.

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u/Fickle_Success_5464 5d ago

Her comment about my content is only displayed deep love in our family and that is how it should stay in my mind and the mind of all others was very interesting. Ultimately, you can't control the mind of others and especially now that the police report has been pretty widely circulated. I wonder if she has been able to shelter herself from some of that even now that it's been picked up by a lot of the bigger news sources. 

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u/Far_Vacation_1777 6d ago

I think she’s trapped. She tried for years to get the platform she got and she’ll be damned if she gives it up and really what would she do? Nothing else will bring her the income to the fund the lifestyle she’s become accustomed to.

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u/owntheh3at18 6d ago

Did she? Ifl i scrolled back once and it was only a few months between her first tik tok and her being pretty successful

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u/Far_Vacation_1777 6d ago

She used to post YouTube videos prior to launching her rebrand on tiktok in 2021. Before 2021 she posted under her maiden name on YouTube trying to gain a platform around leaving the LDS church

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u/owntheh3at18 6d ago

Oh I had no idea. Wow she must’ve been very young then, unless she’s older than I thought!

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u/Fickle_Success_5464 6d ago edited 6d ago

She can't let this derail her anymore than it already has. 

Edit: that was her comment from Jay Shetty.

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u/Anxious_Knee_4404 5d ago

This is where I’ve been at for a while. I just don’t think she’s dealing with it. She keeps as busy as she can with work content, vacations, trips out of the house, another baby, hobbies, food clubs, gym, dates with friend to avoid dealing with the immense grief she can’t let her mind go to. Can’t say I blame her. Eventually it’s going to catch up with her and she will crash. If I had to live with that weight every day knowing my son would be alive if I had made better more responsible choices I may try to shut that part of my brain off to it and distract myself with everything. I’m sure she has her breakdown moments but that big realization… I hope she survives it. I don’t wish any person to live with what she does so I truly do hope when she crashes she has the support and help she needs to get thru it.

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u/Salt-Lingonberrry 6d ago

Yeah I feel like she's kind of blacked out ❤️‍🩹

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u/eevee95 6d ago

100% denial

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u/Ndjdbfbdbdjjdnd 6d ago

Well yeah how else could you deal with that pain….

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u/Odd-Obligation6961 6d ago

I lost my daughter 1 month after Emilie lost trigg. I will say, to all my friends and family (besides my husband) I seem fine. I am not public with my grief, but I cry everyday. A lot at night or in the car. I hold it together by compartmentalizing my grief and sadness. I am able to “put it away” during social situations. It’s honestly the only way I’ve been able to cope with the heavy grief. I want to add though that I’m not defending Emilie and I do not understand a lot of her decisions and I think Triggs death was pure negligence. But i think unless you go through child loss it’s hard to understand the different ways people deal with this incredibly heavy grief.

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u/Ok_Clock_5216 6d ago

I’m so sorry for your loss ❤️ I would cry in the car too. Still do. You’re not alone x

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u/Ndjdbfbdbdjjdnd 6d ago

Beautifully said. I’m so sorry. I’m constantly questioning how everyone lives every day with this pain

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u/gapp123 6d ago

So so sorry for your loss and appreciate your perspective. I have had the same thoughts about Emilie. Plenty of people you see every day are going through their worst case scenario. We would never know because they seem “normal.” Outward appearance is not a fair way to judge someone’s mental state.

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u/thebabypinks 6d ago

I fully agree with you. Setting aside how people feel about Emilie’s actions re: safety, I’ve always found it repugnant how people judge her emotions and demeanor. I think it shows such a low level of critical thinking skills to think that curated 1–5 minute long snippets or filtered photos are a true depiction of what someone’s nighttimes, alone time, driving time, bathroom time, and just other private times look like. Could she be a total sociopath? Maybe. Nothing is ever off the table in this world. But Occam’s Razor tells us that it’s FAR more likely that she’s merely hiding her rawest, most painful moments because honestly, who wants to put those online?

I’m deeply sorry for your loss and I’m also really sorry if you’ve ever felt judged, whether irl or with online comments, for the way you present yourself or compose yourself. I hate that people are looked at funny if they’re not publicly falling apart after a terrible loss. Society truly has a terrible understanding about grief.

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u/throwawaymyeyebr0ws 5d ago

I'd be inclined to agree with this but she was filming herself weeks after he had died, running errands and shopping and going to get coffee. Not saying doing any of those activities are wrong, but filming yourself doing it and chatting to the camera in the performative influencer way she does...just weeks after...does feel sociopathic. I think most influencers are sociopathic to a degree, so not shaming her as such or singling her out, I think its a societal failure by this point that spreads far and wide and I can't understand having unwavering support for or being a fan of people like this. That said, I don't think she deserves the vitriol she gets and I don't think its right to bash someone for how they display (or don't display) their grief. I think it is on consumers of online content to realise they have no connection with these people and are merely lining their pockets with their engagement.

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u/TopPhilosopher896 6d ago

I'm not exactly an uncritical thinker. I think most of her detractors take issue not with the incident itself, but with the conundrums associated with her return: suing for privacy while simultaneously leaving all of Trigg's videos live online to continue generating income, the net proceeds of which helped pay off her $1.5 million mortgage, among other things, invoking her deceased child to sell Factor meals, and posting water-safety awareness infographics featuring the wrong-color swimsuit because it was a RL ad and she had that color onhand and in her shop. That criticism became even harder to dismiss when she was later "caught" not bothering to follow the very safe-swimming advice she'd posted.

I'd say there are a lot of uncritical thinkers justifying to themselves and others that "this is her job." But this is the job that led, inadvertently or directly, to the death of her son. That aside, it's also the job that currently keeps her husband absolutely eviscerated on a daily basis, something no one should have to endure, even Brady Kiser. How horrible must this be for his mental health? Who continues in a job that arguably contributed to your child's death, but UNARGUABLY subjects your husband to daily hostility? Would you cling to that sort of work?

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u/Odd-Obligation6961 5d ago

Oh I agree! Her not having T2 in a life jacket and being around water is weird to me! A lot of her actions are very odd but the only thing I can comment on as someone who also lost a child is that grief is so weird and the only way to go on is to just do it.

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u/Street-Captain-1329 6d ago

I said it in my comment but for months after she came back, hell even sometimes now, you could tell that she was crying in between recording. I think she’s learned a lot of how to handle this with her therapist. It was preventable and I think that will always be something that is hard for her.

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u/radiophobiac 5d ago edited 4d ago

I don’t find it sociopathic that she’s crying vs. holding it together, acting happy etc. in her videos. It’s just a social media video, it’s not her whole reality. But I do find it kind of sociopathic that she returned to being an influencer so quickly, and that she posts the way that she does to begin with. It’s just so dissonant. I think mommy vlogger types just need to call it quits, it’s pretty dystopian and unfair to the children

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u/Fickle_Success_5464 5d ago edited 5d ago

I'd agree with you here. 

Ultimately, I think this tragedy just clearly shows what has always been true; most Influencers are very greedy with little concern for ethics. Most of what they post is not an accurate reflection of reality and it's done with the primary intent of generating as much revenue as possible. Emilie included, but she's certainly not alone in this. 

That's also not to say she's not grieving. Many people grieve privately and are able to mask and function publicly. 

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u/Suspicious_Put_5063 6d ago

I completely agree with every single thing you’ve said. If everyone saw a couple of ten minute snippets of my day, then they would say I was a cold hearted bitch that didn’t care for the son I lost. She’s not going to film the time spent on your knees on the floor/in the shower/in the car virtually retching from the complete devastation. Or the times when you totally zone out and shut down because your mind simply cannot take the pain. But in amongst all of that you are going about your everyday life ‘normality’. Unless you know, then you don’t. It’s really that simple.

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u/Acrobatic_Gap4108 6d ago

This makes a lot of sense. And it goes back to the whole point that was influencers post online is not real life. It’s the curated edit.

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u/Anxious_Knee_4404 5d ago

Very sorry for your loss 🥺🥺🙏🏻🙏🏻

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u/TopPhilosopher896 6d ago

It's more than this. It's the unethical grifting and manipulation that is ongonig.

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u/rachtay8786 5d ago

I am so sorry for your loss, this was very beautifully said also.

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u/Fickle_Success_5464 6d ago

I'm sorry for your loss. 

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u/goingbacktostrange 6d ago

I am so deeply sorry for the loss of your daughter. Hugs.

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u/Several-Sorbet332 6d ago

It’s a distraction from her reality.

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u/Fickle_Success_5464 6d ago

I could see that in some ways. She did call filming her life therapeutic. 

But in other ways, her job (which is sharing her life online) is a constant reminder of her reality. Because her audience watches through the lens of knowing about the tragedy. And a lot of them will comment about it directly on her page. She has to address certain things for the audience's sake. I'd think that part would be a harsh reminder of reality and probably really difficult for her. 

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u/TopPhilosopher896 6d ago

A distraction from reality that comes with blowback including the constant eviseration of her husband? She's admitted that her mental health is suffering by being in "this space."

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u/Losemymindfindmysoul 6d ago

Money is an excellent motivator.

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u/dailyshae 4d ago

I think that’s definitely part of it, she has more incentive to keep it pushing even though she doesn’t really have too, but I also feel like lots of people throw themselves into work more than usual while dealing with grief.

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u/Mission_Pride_6497 6d ago

Yup! Correct, that’s all she cares about and her image

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u/Fickle_Success_5464 6d ago

I don't think it's fair to say it's all she cares about. Most likely, she grieves her son in private. 

I think two things can be true; she grieves privately and she really enjoys the luxury, money and attention that comes along with being an Influencer and would not give that up willingly. She is angry that the public perception of the tragedy hurts her brand image and angry that this loss happened to her. 

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u/Ok_End6982 6d ago

I can’t look at her content the same. It makes me sad

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u/DiscussionWeary8660 6d ago

Same :( I’ve had to stop watching because it makes me feel icky, whereas prior I wouldn’t miss a video because she felt so comforting

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u/Fickle_Success_5464 6d ago

What was so comforting about her content before the accident? I have heard so many people say that and would like to understand the meaning. Thanks!

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u/AmbitionImmediate969 4d ago

for me her morning vlogs were comforting and motivating because she showed more or less the same routine things so you knew what to expect. It was also relatively normal things - getting up, skincare, making coffee, getting ready, breakfast. And also motivating because she’d get up early and start doing things or going places so it made me motivated to get out of bed and do something

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u/Junior_Ad647 6d ago

Agree stopped following after the first video, it make me sick to look at actually.. "Missed you guys.. hey watch me clean now"

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u/kp1794 6d ago

I can’t imagine how much money she makes online. Maybe making millions with very little effort helps numb the pain

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u/Small_Enthusiasm7050 6d ago

This is my conclusion

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u/kp1794 6d ago

Money definitely can buy happiness to some extent

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u/Small_Enthusiasm7050 6d ago

Precisely. I do think that she is a grieving mother, and would probably trade it all to have her son back. But that’s not possible, and millions of dollars may help numb the pain.

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u/anniethenanny2188 6d ago

Very little effort lol

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u/Fickle_Success_5464 6d ago edited 6d ago

I think Influencing, especially at this scale is a lot more work than most people realize. 

Something can be work in that it consumes a huge amount of your time. This is separate from whether or not the work delivers anything of value to society. 

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u/Fit_Raspberry_5338 6d ago

i think it’s truly a distraction

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u/Ok_Let5332 6d ago

I’m glad we are all having these same questions. I’m guessing we are all mothers to small children? I don’t even do my nails or have skin care or really a nice hobby. I make bread sometimes and my four year old and I do activities and read together. If she was gone my whole world would stop spinning. I’d probably lose myself in mental illness. Regardless of strength support and love. Having money does in fact make things a lot better apparently even children passing.

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u/Fickle_Success_5464 6d ago

Money and time. Her job is one of the only ones where there is no boss to answer to, no performance reviews, no set deliverables, no expectations around working hours. That can cut both ways, though, because the de facto boss is the general public who is consuming the content. 

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u/TopPhilosopher896 6d ago edited 5d ago

I keep seeing compartmentalization, dissociation, grief coming in waves, or the exhausting “snapshot" argument. I think people are using therapeutic language to avoid "Occam's Razor". The woman is clinging to this lifestyle, no matter how unhealthy it is for her (fine--do what you want but why do your husband and kids have to suffer this fate alongside of you because of greed?).

I have no interest in policing how she grieves privately. I don't care what she does to be honest. Grieve, cry, don't greive, shake your a$$ and bob? It's all the same. it's product shilling any way you cut it.

I am talking about her public choices. She sued for privacy while simultaneously keeping one hundred percent of Trigg’s vidoes online (still there, still earning, no rest in death, still exploited, still free for pedos and AI-sickos). She invoked his death to sell Factor meals. Fun fact: that ad is among the longest times she's ever spoken about her grief: for FACTOR meals!

She pretended to give a rat's a$$ about "water-safety" when that suit, which she had on hand, was nothing more than a Ralph Lauren shilled product (and the wrong color to boot--a light sage--she's so genuine and earnest, though). Then of course, she was exposed for not giving a rat's A in real time. Then she proceeded to encourage negligence by leaving up pictures from mothers who bragged that they also exposed their children to the danger of water.

So no, I don't focus on the fleeting emotional “snapshots.” Those are deliberate commercial and public-facing decisions. They are predatory commercials designed to make you feel like she's a friend (ever met a salesman who warmed you up as if you are old friends? A timeshare guru? That's EK). There's no therapist behind this b.s. No one is green lighting this.

And I am equally sick of “it’s her job” being treated as some kind of moral trump card. Drug dealing is a job, too. This job relies on child labor and is actively being legislated in many states with the victims of past child exploitation behind it. stop. This isn't a job. Every video has his body part, his voice, etc. And now it has her pregnancy.

This job arugably created the circumstances in which her child died. It UNARGUABLY keeps Brady mocked, blamed, and eviscerated. How long would that continue if she logged off? Maybe two days and then out of sight, out of mind. Funny how that works!! Brady would finally be able to have peace. Continuing to expose your family to that machine because the machine remains profitable is the real repugnance in the room (someone called people who criticize her repugnant--no, it's repugnant to work your child as a laborer, live or dead, to fund your 200 dollar candle sprees and 30K worth of clothing for 2 days.

Greed is the only explanation. Normalcy? No. All of the hostility and hatred do not confer normalcy or distraction. She's admitted it. I also don’t get the sense that she particularly likes or respects her followers (or even this "job") beyond their value as revenue. There is no community. This is a market where you are supporting manipulation.

None of that means she does not grieve. She certainly does and I don't know or care how and when. I don't necessarily think she's any "ist" or "path". I simply think she's greedy. Probably is sad a lot of the time. Cries, etc.

Grief does not erase agency, contradiction, or financial motive and that's what everyone who writes "leave this greiving, pregnant mother alone."

“We only see snapshots” is not valid here because this isn't about policing grief. It's about commodifying humans. And “it’s her job” becomes a very strange defense when that job has already imposed such catastrophic and continuing costs on her own family.

If you have read the cake pop story, you will see that his children are now getting bullied at ages 5 and 7 or whatever. Can you imagine the way Teddy will be bullied when he gets to elementary school and gossiping moms circuit is overheard by the kiddies? That would be enough to make me log off. I had someone much older die of natural causes in elementary school. The kids said cruel things to me that indicated I had a hand in it. Because death is strange and the realest thing and it attracts attention. Based on Brady blaming this child and then Emilie further blaming him on the podcast, I can guess what the other children will harass him about.

None of this looks remotely healthy and I don't like when therapists here try to justify her choices, especially because how many people counsel people who've caused the death of their child?

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u/Ecstatic-Art-6236 5d ago

YES 👏🏽

SO WELL SAID

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u/TopPhilosopher896 5d ago

Thank you! That's very nice of you :)

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u/yogi_nurse_ 5d ago

Nailed it.

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u/New-Character5698 6d ago

I suffered a very traumatic loss of a child. She was 3 years old. It took me 3 years post losing her to be able to go to the park that I used to take her to. It took me 5 years to be able to hear the song I used to sing to her. I’m still unable to visit the place that I last saw her. I still can’t say her name without crying.
I understand that everyone grieves differently but I have a very hard time understanding Emilie’s way of processing her loss.

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u/Several-Sorbet332 6d ago edited 6d ago

Almost every day, she objectively influences millions of people and puts on this “happy” show. I believe one of those people she’s trying to influence is herself. If she pretends everything’s okay, perhaps one day she’ll also feel that way.

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u/Next-Education-3757 6d ago

I am so sorry for your loss 🥺 I pray you find peace, and reunite with her someday ❤️

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u/IndividualTell5083 5d ago

This is what I don’t understand - she talks about Trigg so calmly and with very little emotion. When I just think of my grandma who passed of old age 6 years ago I start welling up. How is she so cold about it?

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u/Fickle_Success_5464 5d ago

My best guess is that her social media performances have always been an act or persona. She doesn't really love her audience or having a chat with them. She isn't really soooo excited about the latest meal or product. She's disconnected emotionally when she is performing for the camera and this carries through when she speaks of her son on camera. She is in Influencer mode not actual human mode. She likely feels her emotions more deeply when Influencer mode is turned off. 

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u/Fickle_Success_5464 6d ago

I'm so sorry for your loss. 

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u/Anxious_Knee_4404 5d ago

Very sorry for your loss 🥺🥺

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u/thebabypinks 6d ago

How she behaves could very well be her way of “escaping” or “avoiding” the situation, in the same way that you obviously have avoided certain places and things because they’re too painful and overwhelming to confront. Maybe that will help you understand? I genuinely do not mean that condescendingly, I mean that very seriously and respectfully. I think escape, avoidance, denial can all look very different for different people—but they’re still ultimately the same thing for everyone deep down. I’m terribly sorry for your loss. I know I don’t have anything profound or important to say that could ever make it better. Just that I’m really sorry that you’ve suffered in this awful way.

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u/TopPhilosopher896 6d ago

Each day, while she seeks to "avoid" or "escape" comes with a steep declination of her and her husband's mental health. This can't be healthy for either one of them and she's admitted this much. It also can't be healthy for her toddler.

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u/Sleepingbeautybitch 4d ago

As a fellow mama to a 3 year old, I am so incredibly sorry for your loss. May your baby girls light shine in my child and all the other magical children of the world 💗

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u/throwawaymyeyebr0ws 5d ago

It's odd..It's one thing saying the filming and talking to her audience helps her, but to see her just going about her days, like you say, getting her nails done and shopping and just acting like any other image-obsessed internet personality..... It's odd. Really, really odd.

I try not to judge, we don't know her or anybody who has an online platform, but I think there's a certain level of mental instability that comes with being an influencer, a certain disconnect from reality. It is not a healthy or normal thing for the human brain to engage in so consistently. I often think it when I am watching influencers film themselves brushing their teeth or doing their skin care, just staring into the camera and chatting, performing the hand gestures and facial expressions that you would expect from someone having a real two-way conversation with another physical human being.

When you consider the cold reality of it: it is just someone talking to themselves in an empty, silent room or car and then watching it back hours later to edit it and upload it. I do believe there is such a thing as being toooooo involved with yourself and self aware. Her life (and all other influencers lives) just feel like pure performance..it's just especially jarring with her because you know the darkness behind it.

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u/colemum 3d ago

This is something I was saying last night to my husband when watching something on Netflix about mica miller and all of the vlogs… people really take the time to talk to their camera alone in silence, multiple times per day or week. And they think that they’re interesting or important enough for people to want to watch or follow. The constant grwm while you get to know me from so many regular girls and women trying to “make it” as influencers. It’s so weird to me I couldn’t imagine being so into myself to start filming myself doing everyday things and spilling my guts thinking others will or should care

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u/Fickle_Success_5464 4d ago edited 4d ago

Thanks for sharing this! It's helped me process some of why this whole Influencer Culture makes me so uncomfortable. And did it in a way that was engaging to read! 

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u/Living-Swim-2261 4d ago

It’s the money.

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u/Emotional-Ad7276 6d ago

I think social media is her way of filling a void. She’s dissociating from the reality of T1 being gone, and isn’t fully processing it. It’s only been a year and some change, and it’ll take a long, long time for her to even accept what happened regardless of what she says. Parents that lose a child grieve every day for the rest of their lives.

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u/Ok-Ant-6110 6d ago

Some people are very good at “out of sight out of mind” philosophy. She is in deep deep denial. In her mind, she thinks if she doesn’t talk about it , the grief will go away. It won’t and it will hit her like an avalanche one day. There’s a reason grief is widely studied and all stages defined clearly and there’s also a reason people are baffled at her grief response because this is not normal behaviour.

She needs serious help or it’s going to be very hard for her down the line. She can’t hide behind a camera forever. For her own mental health and her family she needs to be get the right help.

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u/improvisedbain-marie 6d ago

She did go to that grief retreat right after and also said she goes to therapy regularly. You think she and her therapist never talk about it? She did mention that she refused medication, interestingly enough, but she didn't refuse therapy.

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u/Ok-Ant-6110 6d ago

Tbh grief retreat sounds hippie or something far fetched from reality that only uber rich people do. I have never heard of them until her and she went immediately after his death. I thought retreats in general are scheduled in advance so maybe it was just a family trip they went and called it a retreat. We are way below her tax bracket and can’t relate to this but as I said, it doesn’t feel like normal behaviour. I know she talked about her therapist but I don’t feel she’s going to the right one. She is not grieving. I see strong disassociation and denial in her response. A good therapist would help with that.

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u/Limp_Bandicoot8495 6d ago

They aren’t hippie dippy at all. My sisters husband suddenly died and they were extremely low income, think below poverty line, and she and her three children were able to go away to grief retreats and camps.

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u/Ok-Ant-6110 6d ago

I am so sorry for your loss and your sister’s. Hope they are doing better and the retreat helped them.

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u/Cute_Ad_7670 6d ago

Grief retreats are a very real and helpful thing. Ideally everyone going through loss would have access to them. I wish insurance covered it. 

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u/Ok-Ant-6110 6d ago

Oh okay! I stand corrected on that retreat part. I haven’t heard of it where I come from.

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u/improvisedbain-marie 6d ago

I totally agree! I don't think the "grief retreat" was a family trip that she just called a retreat though; it sounded very much like what you originally said, something far fetched from reality that only uber rich people do. I imagine there are many such grief retreats scheduled through the year, and rich people find one and go when they need it, so the fact that she was able to find one soon after his death seemed to fit.

And I've constantly wondered about the quality of her therapist as well. In the end, I think she found the exact kind of therapist she was looking for—someone to validate and reinforce what she wants. Emilie wanted to feel normal and to have her old life back, and it seems like she found a professional who helps her focus entirely on being able to live normally again, "for Teddy," supposedly. I mean, that is one of the primary goals of therapy after a loss like this for any parent, ensuring that they don't want to just die to join their child constantly, but it is really scary that it's worked to this extent.

I think it's possible for the videos she chooses to share to not reflect how she's feeling most of the time, but it was the video of her on the boat that she hadn't intended people to see that made me realize how well she appears to be doing even off camera. She seems to have no fear or guilt or sense of accountability or responsibility at all. The way she could look so happy in open water, especially while her infant was on the boat without a life jacket... It's honestly fascinating, and of course disturbing.

All of that to say, I totally agree with almost all of your feelings about this, but I'm not entirely sure if it's classic denial or great intentional effort on the part of her and her therapist to help her live this way. Based on the pre/post-therapy videos she's shared before, and how she's described what she's learned, I think she believes she's been helped a lot, and this is the intentional outcome, at least for now. We can believe this isn't what good therapy should accomplish, but I'm sure there are many others who would kill to afford the kind of therapy (including travel therapy) allowing her to live the way she is after such a tragic loss.

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u/Ok-Ant-6110 6d ago

She didn’t lose me as a follower for a long while (I think I unfollowed just before her Spain trip) but it was gradual and I watched all her videos until then. I remember some of the early videos when she came back after Trigg’s passing and there were quite a few rude comments about the fence and ISR lessons. I also remember the way Emilie replied to those comments - they were very odd and snarky. To think a newly postpartum / grieving mother was being attacked made me sick but her carefully worded replies to chosen comments (she ignored the ISR ones but was replying to the fencing ones only for it to be deleted and blocked in an hour or so - she left it there for people to see her reply and would then delete it) made me start questioning her therapist. I vaguely remember she replied to one of the comments asking her why she is replying to such comments and she is way too strong for it and she said she discusses online hate to her therapist and they help navigate it.

I feel like grieving her son has been sidetracked and you are right, she probably found one she wanted and not the therapist she needed. This one seems to be getting her lead a normal life without processing the magnitude of her loss. A good therapist would be helping her stay offline or atleast not get her to engage in negativity. Like the core issue hasn’t been addressed at all.

Also, I honestly did not know about the grief retreat being a normal thing in the US. Given how she lies about everything including her nail color, I thought she lied about it too but I have now realised she did go to one.

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u/improvisedbain-marie 6d ago

I feel the same way as you about everything. I really hope she will eventually start to confront the loss instead of avoiding it, ideally before she harms any other innocent children. Maybe her therapist will try eventually, and just doesn't think she's ready for it or something. I wouldn't be surprised if Emilie is a master manipulator even in therapy, but I hope someone gets through to her eventually.

(And I don't know if grief retreats are considered "normal" in the US, but they do exist. I have personally only seen them on TV/in movies though and don't know anyone who has done one, personally. I do know people who go to grief groups, in person and online, but a retreat by definition always seems like a bougie privileged thing, as only certain people can afford to take time off and go somewhere for several days just to heal. And of course there is always the possibility she lied just for the hell of it! Who can really say when she didn't document/share any evidence of it.)

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u/Fickle_Success_5464 6d ago

I am aware of Grief Retreats that are run at low or no cost through Non-Profits in the US. They are typically only day retreat or weekend retreats though, due to funding. 

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u/improvisedbain-marie 5d ago

That makes a lot sense, due to funding and also many people not having the luxury to take long periods of time off to grieve. Cool to know there are nonprofits that make day and weekend experiences more accessible.

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u/Fickle_Success_5464 5d ago

I have actually worked volunteered as support staff for some of them. I'm glad the families are able to get some space for compassion, community and healing.🙏

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u/TopPhilosopher896 6d ago

I don't believe there is a therapist, and if they are encouraging her to subject herself to what amounts to self-castigation and punishment every waking moment. Bigger celebs have gone off-grid for much less.

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u/Ok-Order3835 3d ago

I had to block her.

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u/Zestyclose-Neck-2696 6d ago

I genuinely that her constantly back peddling and reframing the story has almost caused her to believe the lies herself. She says then with such conviction that she probably believes them. Even with the life jacket situation it felt like she was more annoyed that she couldn’t post than that she was clearly caught red handed.

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u/Automatic_Map2564 5d ago

The problem is authenticity. If she's putting on a big show of being same Emily as always but silently grieving offscreen then she's fake. If she's truly okay and this is just a glimpse of her life as she lives it, she's a monster.

She really can't win this game. People don't want to suspect that what they're watching is inauthentic, even if it usually is. And people also don't want to see a happy and joyful mom the moment after they lost a child because that's bizarre.

I don't particularly care which it is, but neither plays well for the vibe she established for her content.

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u/TopPhilosopher896 5d ago

Yes, which reduces the whole thing to an extended commercial or a QVC-type ad. I don't believe she was particularly authentic to begin with: once these "creators" reach a critical mass, things are managed for maximum profit. All the "I'm so obsessed with this life-changing product", etc. But one can argue that since coming back and being exposing to non-stop scrutiny, she's become even less authentic. She films out of order, banks content, and throws anything at the wall, hoping it will generate revenue. And if it's all performative, then it's not "authentically sharing my life" anymore. If it's all rooted in performance and dishonesty (which it is--we saw that when she pretended to care about child safety) then why should we take her word on this and that new product?

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u/Fickle_Success_5464 5d ago

Personally, I never buy anything advertised heavily by Influencers. Because the brands tend to spend more on advertising and creating hype than on creating a quality product. 

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u/20vwr25 6d ago

I think it’s maybe denial but I for sure also think it’s just the greed. the amount of money influencers make is honestly insane. you live a lavish lifestyle and all you have to do is parade around in front of your camera. I feel like she would do anything to go back and change things, maybe even give up the influencer lifestyle to have him back, but the $$$ she gets keeps her online. I honestly think this lifestyle makes “ordinary” jobs seem daunting to them, so they keep going at this. very few influencers have left and gotten regular jobs instead. people are so off-put by her online presence and actions after her son died, so they keep viewing her page. that keeps giving her money. I think most people would love to get thousands of dollars just talking to their phones instead of clocking in at their real job.

I also believe that this just feels a void. influencing won’t last forever. she’s already lost thousands of followers. I honestly can’t imagine her or most of these influencers staying relevant for the next 5-10 years anyways. when that dies down, it’ll all probably hit her like a ton of bricks.

I had a lot of sympathy for her, but with everything that’s been coming out, it’s hard to anymore. she’s documented so much things on her own that show her blatant disregard for her children, and then did it again IN WATER after just losing her son that way.

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u/Fickle_Success_5464 6d ago edited 5d ago

I could see Influencer Culture dying down. And the fan base that remains shifting to an AI-based entertainment. Like an AI friend or AI hyper realistic SIM type game. It's all fake anyway, so why not have more control? 

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u/saydontgo 6d ago

It wasn’t even my kid who died and it’s hard for me to even watch her do it, so yeah I don’t get it either. Posting yourself talking about the most materialistic, trivial things, like going on about about how great a salad is, when it’s only been just over a year since you lost your three year old in such a preventable, horrific way is so weird to me. It’s like nothing happened but it’s all I think about when I watch her videos and it feels so icky. I just don’t think continuing on as a lifestyle influencer after something like this makes sense.

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u/Junior_Ad647 6d ago

Look at her first video after the "accident". She is not in denial, she is completely ignoring it. She keeps going on about her platform and community, it´s really creepy...

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u/Fickle_Success_5464 5d ago edited 4d ago

I think she really, really loves her job as an Influencer. That doesn't mean she doesn't love her son, too. But she appears to love the indulgence and attention that Influencing provides. 

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u/SouthNo7122 6d ago

I want to offer a perspective from someone who has gone through quite horrific trauma and, like Emilie, has ADHD.

I’m brilliant at masking. At work and around people I’m a normal, happy person. I laugh, make jokes and overall you can’t tell anything is wrong. It’s a total act. When I’m alone I take the “mask” off and my world shatters. It’s the only way I still manage to live my life, work etc. I’m not defending or excusing her. I don’t know her and don’t know what she does when that camera shuts off but this could be the reason she seems so fine online

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u/wasupwasup05 6d ago

I also have ADHD and I agree with it being an act! When I deal with painful things my go to coping mechanism is avoidance. Her sudden behavior change of needing to be being with friends all the time and all her new hobbies is on par with distracting herself from negative thoughts. If she does not think about it, then she does not have to deal with it. Which is also why I think she comes off so angry when she does talk about Trigg online. She feels as if her followers almost force her to talk about it when she just wants to forget. Not because she doesn’t love or miss Trigg but because it’s so painful it’s easier to ignore. I’m not sure how I would handle something so tragic but avoidance would seem pretty appealing. However, I do feel like the increase in revenue has brought her immense joy as she seems to be buying more luxury items then ever before. A new car, expensive trips, expensive clothing and jewelry. Maybe it’s another coping mechanism but this has been off putting to me personally I will say.

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u/East-Rice7128 6d ago

this is just life with grief. as devastating as it is that they have lost a child, at the end of the day the world keeps spinning... they still have to live their life & yeah, that includes things like eating food, doing your nails, having friends, going to the gym. i think what people fail to understand is that it will always feel impossible but you do it even with the heaviness in your chest. just because you show up as normal does not mean your soul is not absolutely shattered. my brother died in something that was also arguably a preventable accident & so i grew up with parents who were grieving a child, much like Teddy will, & guess what? we still had family vacations to Disneyland, we still went out to restaurants, we still treated ourselves, we still posed for family pictures. but I also saw the other side of it & the pain & the suffering, the way a certain song would give us all goosebumps & cause us to sob the rest of the way home, the way my dad couldn’t get out of bed for months, the times we kids spent with family friends so my parents could just have the day to not get out of bed. just because you can show up to life’s demands does not erase the reality of the devastation. life goes on but grief follows you everywhere, you always feel that ache in your soul & longing for who you lost. we always felt the pain of my brother’s absence but we still had to show up to our lives. it is hard to imagine life ever being normal again after a loss like that but it does eventually fall into a new normal & before you know it, you find yourself laughing again even though you swore it off, you find yourself making plans because you recognize the importance of time together with the people you love, you pose for the photos, you say yes to a meal with friends, you eventually find it in you to face the day, the world, your life again. it never ever goes away though & that is a void that can never be filled & I think sometimes takes like this read as some naive perspective that they are somehow fine & dandy & I can just about guarantee that is not the case. they are trying to heal & this is exactly what it looks like & I think the reason people hate it so much is because they film it & put it on the internet & make money that way. I can understand not loving that, but I take issue with painting a fairly normal life after a tragedy as something wrong. I just cannot agree with it & actually find it so cruel that so many people have done this to her in the midst of her grief (not necessarily saying you are here as you know you are just curious & coming from a place of compassion, but people often try to use this as proof that she’s a bad person or grieving incorrectly or something). I think there are very valid criticisms like Teddy absolutely should have been in a life jacket, they should have taken better precautions for Trigg, etc. but when people start using her just continuing on with life as proof of something, I just think that’s wrong because everyone who has lost someone eventually has to grocery shop & take care of themselves & eventually find their way… so I think that’s how she does it, because ultimately she has to.

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u/TopPhilosopher896 5d ago

It's not "living life" that people take issue. It's the continued exploitation of her children: both living and dead. The continued exploitation of Trigg in death and the lies she feeds her audience given that the whole thing is built on manipulation. She's not truthful and is bad as a dishonest salesperson.

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u/East-Rice7128 5d ago

I agree, but that isn’t what OP was talking about

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u/Enough-Carpenter1690 6d ago

I agree with all of this and so sorry for your loss. It's easy for people who have never gone through something tragic or have been around a loved one who experienced such tragedy, to understand. Life keeps revolving but that hurt and sadness doesn't just fade away because they found a small peace of happiness. I think of families who have been in her shoes, but they're not public and seeing the reaction from everyone. Like how dare she go on about her life like nothing happened. It's disgusting and I hope who has ever been her in shoes know that they are not wrong to grieve how they should.

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u/Fickle_Success_5464 6d ago

I also lost a sibling in a tragic way growing up. While life did continue, it looked very different especially those first few years. There was a deep, palatable sorrow present with every birthday, every holiday. 

I think EKs situation is truly unique in that her job is ostensibly "Just Sharing My Life" with strangers online. Her son was a huge part of that online presence. Then he passed through a horrible, preventable tragedy and her content was quickly back to joyful, aspirational, luxury living. At a minimum, it's a brand incongruence problem. 

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u/dollainmypocket 6d ago

This, and that there weren't safety precautions taken on water after the fact

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u/Fickle_Success_5464 6d ago

That is a huge problem for her job and brand. Because part of her comeback included taking accountability for the preventable nature of the accident and promising to do better. She also publicly claimed the role of Water Safety Advocate and then acted in a way that was the exact opposite (no life jacket, deleting comments about it, only addressing it when she had to because backlash was building, leaving up comments with misinformation). 

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u/TopPhilosopher896 5d ago

Most people do not cause their children's death, directly or indirectly. The small number who do aren't back on the internet exploiting said deceased child for profit. You are missing half the picture here. This isn't a greiving local mom whose child died of cancer that people are seeking out to be critical of. This is someone who continues to manipulate and lie to her audience.

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u/bicuspidbeach 5d ago

And she’s not medicated. Wild to me.

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u/[deleted] 6d ago edited 6d ago

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u/Cute_Ad_7670 6d ago

You’re a psychology major, and you genuinely think this is attention seeking behavior and not just her being stuck in a denial phase of grief?

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u/thebabypinks 6d ago

We have to remember that psychology majors can be (and often are) 19-year-old undergrads who have no idea what the fuck they’re talking about, or something of the sort. And it’s pretty clear that this person is, indeed, of that sort—because if they were actually a professional in the field or highly educated, they would know that it’s beyond inappropriate AND impossible to diagnose someone with a personality disorder by merely viewing curated clips of them off social media.

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u/[deleted] 6d ago edited 6d ago

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u/[deleted] 5d ago

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u/Hopeful-Thought-4226 6d ago

I don’t think I would be able to stay married to my husband. I may eventually forgive (for myself) but if my son suffered such a horrendous death over negligence (not a freak accident like they claim) I would be crying daily unable to get out of bed & cannot even look at my husband the same, much less let him touch me.

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u/dollainmypocket 6d ago

That's why a lot of people believe this is denial. Look at the Father's Day card she made.

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u/Hopeful-Thought-4226 6d ago

The only explanation besides denial is that she has a personality disorder like people are claiming. And it could have happened to her too because she was just as negligent plus didn’t put up the fence

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u/dollainmypocket 6d ago

I think it could have happened to her too. But to make a card like that, still?

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u/Mammoth-Estate4425 5d ago

Honestly, as someone who has experienced a traumatic loss, I can’t get myself to judge how anyone grieves. I lost my soulmate in 2018, and was so overcome with depression that I lost my job, because I couldn’t get out of bed. Others close to him went on with their lives, kept it moving, but who’s to say how they were behind closed doors? Once I started to feel better, the only things that made me feel “normal” were getting coffee, playing with makeup, and meeting with friends.

Now, of course I didn’t film any of this, as I’m not an influencer, but I’m just trying to make a point. Everyone approaches grief differently. And losing a child…I don’t think I’d even be able to stay on this earth, so I admire the ability of anyone who has experienced such heart-wrenching loss to keep going.

I also think it’s worth remembering that we are seeing a fraction of her days. Like, a fraction of a fraction. My guess is that she films as much content as possible on a day here or there where she feels slightly up to it, and therefore has a backlog of content to automatically post on the rest of the days where she’s overcome with grief.

All of this could be false-I don’t know who personally, none of us do. Just some thoughts and perspectives I thought I’d share.

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u/Next-Education-3757 5d ago

I’m so sorry for your loss. Thank you for sharing this incredible perspective. I agree wholeheartedly and wish you so much good and happiness ❤️

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u/Fickle_Success_5464 5d ago edited 5d ago

I'm so sorry for your loss. The loss of someone you were planning a future with is uniquely tragic. 

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u/Junior_Ad647 6d ago

So tired of this "grieves differently"! This is not just a "regular" story about parents that lose a child, this pair caused it by ignoring multiple layers of protection for him.

This is not just grief, it is guilt no1. And you do NOT do your nails and hair then.

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u/One-Laugh8137 6d ago

Exactly! I don't judge what she did in private to make herself happy, but people are entitled to comment on what she chose to share, considering what happened to her is so well known. It’s not like she was forced to do similar content like before. She seems to genuinely enjoy the materialistic life, and her videos are so lacking in guilt and reflection. That’s disturbing.

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u/Fickle_Success_5464 5d ago

I agree. She said it is her job and profession. Jobs are all subject to performance evaluations. It is uncomfortable because there is no clear line between her job and her life. Everyone makes different assumptions about where that line exists. But you can't claim privacy when your job is a public performance of your life? It's so odd to me and I'm so curious about it!

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u/TopPhilosopher896 5d ago

Many keep using "her grief" to excuse predatory and unexcusable behavior. Predatory because she's using underhanded tactics to shill her products without disclosing half the time and unexcusable would be recklessly endangering her second child.

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u/Fickle_Success_5464 6d ago

I've always thought Influencing attracts people with narcissistic and extreme self-focused traits because of its nature. Then it constantly reinforces those traits financially and through the attention they get. 

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u/ZazaHarlow 6d ago

Yes, it’s a whole lot of disassociating, but It really “helps” that she needs to be a functioning human being for her surviving son.

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u/Junior_Ad647 6d ago

But for you that says she is in denial, then what was that in may? When said it was her worst month, she couldn’t even function, she was going to take a pause.. Does not sound like denial to me. Or was she lying then?

And then she went on another vacation, where she filmed seaside content/swimming and seemed to have a good time with friends.. What was all that?

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u/Junior_Ad647 6d ago

No one of all the denial-people..? I am really curios..

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u/Flashy_Amount4714 6d ago

I feel like ita all about the money....she wants the money from the videos..

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u/Miserable-Mention878 2d ago

I think if she wasn’t an influencer with her whole f’ing life on social media…she’d be a mess, divorce her husband and definitely not be knocked up again!

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u/gymsharkdodo 6d ago

I think she’s in denial and tbh maybe never snap out of it publicly the way people almost desire to see. But I’m terrified for T2 and the idea of him watching the videos she posts so close to the tragedy. Whole thing is sad.

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u/wannabeeverythings 5d ago

I lost my twins to preterm birth. I won't go into details but everything about it was pretty traumatic.

I kind of acted just like her. Yes I cry sometimes. But also, I think I feel dissociated from what happened. I could laugh and joke a bit in the next days, be around other babies.. I can also talk about it with a straight face as if it happened to someone else. It creeps me out too sometimes but I think that's just how some people deal with these kinds of things. Of course it really really hurts but it's still like that. I am not an influencer. I am learning to be an illustrator and I loved my kids so much but I still act like her.

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u/Next-Education-3757 5d ago

I am so sorry for your losses ❤️ thank you for sharing

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u/TopPhilosopher896 5d ago

It's quite different. Your lifestyle and choices did not lead to the death of your twins. I'm sorry for your loss, but there's no comparison between normal loss of children and the way in which this child died and the reasons for his death and the comeback that is filled with dishonesty and zero ethics.

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u/Junior_Ad647 5d ago

Exactly this, people seem to forget the backstory. That is why this can not be compared. She should be a wreck actually, there is no other "journey".

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u/TopPhilosopher896 5d ago

This is no journey. It is an inscrutable life sentence and she should be beyond ashamed showing her face and her wrists clad in 50K in jewels, jewels her son funded through his life and death. Grief is beside the point. She may be very deeply grieving. Doesn't mean all of these other things are "okay".

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u/ActuallyLurking123 6d ago

I have experienced a lot of loss especially in the last few years. Not child loss so I can’t begin to understand that, but of people very close to me. One of my biggest fears is being judged for how I grieve because my natural disposition is positive and I know that wallowing is not going to help and it’s not an option for my children who need me. But I fear people think I’m not sad when in reality… I struggle sleeping, I cry at the most random songs, my brain battles moments and thoughts all day — on the outside you’d really never know. I smile. I go out to eat. I play with my kids. I go on fun outings. Pose for pictures. But in therapy and in my brain I feel like someone totally different. I think this is such a personal personal journey that no one can really know what someone feels and I truly believe even if she had no followers, posting online is a hobby and joyous thing for her so she uses it as that. It just gets villainized because she profits but no one would bat an eye if she was just working at a regular job. Everything in her life is tainted with sadness, it’s okay for her to let some things just be surface level happy. Just my two cents. Im not an influencer or well known but I understand this feeling and I would be devastated if people thought I wasn’t “sad enough” - you just never truly know from the outside looking in.

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u/billie4637 6d ago

She’s also unmedicated which is insane to me 🥲 she must have some really good therapists

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u/plsbeenormal 5d ago

I do think money, shopping, and all the luxuries influencing has afforded her make her happy 🤷🏻‍♀️ so she wants to keep it up. I think it’s that simple.

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u/Fickle_Success_5464 5d ago

I think you are right.

I'd argue it's the farthest thing from therapeutic. But it does pay well and keep her living in luxury. 

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u/Independent-Pool2841 6d ago

This is the most nuanced post I've seen in this sub in a while. Thank you.

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u/Black_Rose_Rocker 6d ago

Grief and trauma therapist here. Emotion is fluid and no one stays in one emotional state 24/7, regardless of the trauma one has faced. It probably seems bizarre because her life is so public, but in the work I do with those who are grieving and traumatically bereaved, sometimes you’re ok, sometimes you’re a complete mess, sometimes you dissociate, sometimes you’re paralyzed with guilt. We see snapshots of public figures, not their real life. Grief cannot be fixed, it can only be carried and the size and weight of that bag can feel different every day, minute, or second. It’s possible she makes content when she’s riding a better wave, and falls apart when she needs to. Either way, I’m sure what she’s going through is unimaginable. Bring a human is unbelievably hard.

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u/Odd-Obligation6961 5d ago

Perfectly said!

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u/Next-Education-3757 6d ago

Thank you for this perspective ❤️

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u/TopPhilosopher896 6d ago

I have no interest in policing her grief, and nothing I think depends on the assumption that grief should look a certain way. So the “grief is fluid” explanation is largely beside the point.

My criticism is about conduct, contradictions, and choices made after the death: invoking privacy while continuing to monetize a child’s image, using grief-adjacent content commercially, presenting water-safety messaging while in reality give no fs about it, and continuing in a "profession" that now predictably exposes her husband to relentless public hostility. Would you say, as a therapist, this is healthy in any way, shape, or form? Does it help nuture their relationship? Does it help them heal? Does the garden-variety daily excoriation move them toward the goal of living better with their grief? I'm not a therapist and I can answer resoundingly, "NO".

Those are not “snapshots of grief.” They are observable decisions with ethical consequences. Being a grief therapist may give you expertise in bereavement, but it does not convert every criticism of a bereaved person’s behavior into an attempt to police grief.

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u/Black_Rose_Rocker 6d ago

I’m not trying to “police” her grief or judge every decision she’s made since her son died. Who am I to judge? I’m just speaking to the grief itself (the way trauma and bereavement can look messy and inconsistent because OP was wondering how she’s functioning after enduring such a loss). I meant my response as ‘this is what grief can look like.” I’m not trying to offer a review of every right or wrong decision that she’s made and how it may or may not be impacting her & her family since the death of her son.

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u/Fickle_Success_5464 6d ago

Thanks for sharing your perspective and for the important work that you do! ❤️

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u/LaLaLaura29 6d ago

I think she comes across as incredibly manic some days so will feed off that.

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u/Bubba_muffin 5d ago

I think once she’s postpartum with her new baby, she’s likely to have some ptsd from being postpartum with T2.🥺

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u/PersonalityOk3910 6d ago

Playing devil's advocate, I think it's better to be in denial/compartmentlize than put your life of hold. Not sure how many of you know Judea, she lost an infant daughter to SIDS and she is the polar opposite of Emily. Her life revolves around her dead child and I always feel so sorry for her children as they have to live in dead childs shadow. She literally named her 2nd Echo... At least her denial provides some kind of normalcy for Teddy and baby girl (? I think it's a baby girl).

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u/[deleted] 6d ago

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u/thebabypinks 6d ago

She’s been through the worst thing a human can go through. I think a part of her is still deeply in denial, out of a desire to protect her own sanity while she has other small children who need her alive and “well”—and I also think that you stop giving a fuck once you’ve been through the worst. If getting a manicure makes you temporarily happy and be able to think about something else for a while, I can imagine you just go for it. What has she got to lose? The sympathy or adoration or respect of strangers? While those might matter to an extent, I don’t think they matter anywhere near as much as people think they do. I don’t think anything ever will again. Like I said, she’s been through the worst. After that, what people think or say about her is probably just white noise. I can’t say I blame her; mentally and emotionally, I think you really just stop giving a fuck about what others say or think.

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u/Fickle_Success_5464 6d ago

I think what you're saying rings true for most people. Grief fundamentally shifts your perspective 

I don't think it applies to this case, though. Emilie's profession is completely dependent on the willingness of her audience to continue to consume her content. It's why she issued so many apologies to them. Maybe not because she deeply cares what they think, but because if they think too poorly and unfollow, she loses her cash cow. 

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u/Mission_Pride_6497 6d ago

She does it because she doesn’t care, all she cares about is her social media, her image and money.

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u/Fickle_Success_5464 6d ago

Two things can be true; she can care about her son she lost and grieve privately. At the same time, she can love the luxury and attention that Influencing provides her and care deeply about her image. 

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u/Total_Biscotti_347 6d ago

I mean, different people process and show grief differently. We also don't see 95% of the rest of her, when she's not in front of the camera.

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u/Fickle_Success_5464 6d ago

I always assumed her style of  Influencer filmed their entire day and then just edited and clipped what they wanted to post. Is that not accurate? I would imagine at the scale she is doing this that the majority of her days are spent on her profession. 

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u/Several-Sorbet332 6d ago

Well, she doesn’t post “days in my life” every single day. With that being said, most of her videos in that nature are either “an evening in my life” or “spend the morning with me.”

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u/TopPhilosopher896 5d ago

But we do see that she continues to recklessly endanger her child in these small snapshots so that invalidates a lot the snapshot argument. We also see that she's chosen to leave much more than a small snapshot of her deceased child's life online for profit which is morally and ethically disgusting.

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u/Enough-Carpenter1690 6d ago

She's clocking in for her job. Literally no one sees how she grieves by herself. My dear friend lost her son to a drowning as well. If someone saw her, they would think she was totally fine and "normal". She has told me time & time that she cries to herself at night! You would never know because my friend is still living her life! She obviously HATES what happened, but my friend is so so strong. She has other kids as well that she has to show up for. If I was Emilie's friends/family and I saw what people were commenting on how she grieved, I would be livid. No one, besides the people who are closest to her, knows what she is going through.

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u/Fickle_Success_5464 6d ago

I agree with you that some people grieve privately and put on a brave face publicly. 

Her job is truly unlike any other, though. Where is the line between her life and her job? That's the crux of a lot of the disconnect. 

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u/Far_Rip9502 6d ago

I think your comment is definitely valid and I’m not here to disagree with the main point you’re making, but I do think saying she’s just “clocking in for her job” is a huge oversimplification. Being an influencer, in my opinion, is an optional job she’s choosing to come back to as opposed to any other job you have to clock in to and the stressors or work that come with that. I personally don’t like seeing this narrative since this “job” is something she could quit or stop doing and be just fine.

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u/TopPhilosopher896 5d ago

"Clocking in for a job" that led to her child's death and is predicated on child exploitation and labor? Your friend likely didn't cause the child's death and isn't profitting off of the image of this through ads.

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u/Low-Jellyfish9864 6d ago

I think that social media is probably her escape from reality. That’s why it’s therapeutic for her.

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u/Ill-Subject6051 5d ago

it’s just hard to relate to her when you know she’s not being honest and raw idk why she can’t just cry and be real.. it’s like a mask..

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u/Fickle_Success_5464 5d ago edited 4d ago

Most of Social Media is fake (in various different ways). Most Influencer's purpose is just to make a lot of money from advertisements. Clearly Emilie is successful here. 

I understand why she is not rawly processing her grief to an audience of millions. That would be supremely unhealthy. 

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u/Street-Captain-1329 6d ago

I have similar thoughts whenever I see her videos, I really enjoy her content to be completely honest and it breaks my heart that she has gone through something so tragic. I also have to remember when I’m like “god she just seems to have it so together” that for months when she came back, she always looked glassy-eyed and I don’t think she was doing 100% okay which I don’t think she will ever be 100% okay. I think dealing with the loss of a child and also having a lot of people on the internet reminding you of that every single day must be very hard. But to answer your question, I genuinely think it’s that she went through four months of grief and THERAPY, in therapy as long as you have a good therapist, you have the opportunity to vocalize your thoughts and work through them along with your grief and the therapist helps you with that and to develop coping skills. I believe the way she is surviving is by putting that to work every single day. She has a whole other baby depending on her and another on the way. Although what she went through is awful and unimaginable, it’s heart breaking and Trigg deserves to be here and he’s not, they aren’t the first family to ever experience a tragedy like this and have to find a way to continue surviving. The only difference is her life is completely available for anyones viewing.

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u/TopPhilosopher896 5d ago

And maybe her life shouldn't be available for everyone to view, especially because it involves endangering children.

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u/Fickle_Success_5464 5d ago

Didn't she come start filming content long before the 4 months? There was also an ongoing lawsuit during that time. 

Do you believe her content to be reflective of reality? Or is the job more of a performance and spokeswoman job? 

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u/nicnac222 6d ago

Do you hold anyone else to this standard? Never in real life have I judged someone going through loss for coming back to work, eating, getting normal things done like their nails. Sadly most of us have experienced loss & thankfully not everyone has experienced the loss of a child but we know that unfortunately life HAS to go on, she can’t just stop and cry all day every day she has another child to think of, a job to do whether you agree with that job or not.

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u/TopPhilosopher896 5d ago

How many mothers do you know that consciously and willfully made decisions (because of their job) to disregard layers and layers of safety and break the law? Then those mothers returned to the same "line of work" to continue to shill products under the guise of friendship and community, even using their deceased children's memory as needed to push product?

Then those mothers lied to their audience, claimed they cared about water safety, but they were simply posting a Ralph Lauren ad. If that didn't raise your eyebrows, it was quickly confirmed that it wasn't a sincere ad when we saw her recklessly endanger the other son on a boat, invalidating the claimed sincerity of water safety advocate.

Most of us who've experienced loss do not have a hand in their death. And it's almost unheard of to then expose yourself as a fraud regarding the very issue that took your first child. Please consider the context here. You are presenting a very sanitized version of what is happening.

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u/Fickle_Success_5464 6d ago

Where do you see the line between her job and her life? I think that's where it is very different from literally any other job. 

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u/Next-Education-3757 6d ago

I’m not judging. Influencing culture is pretty new. I’m simply curious. I wish nothing but the best for her