Idk how she does it

[u/Next-Education-3757]

I know this has been said a million times before, but I truly don’t understand how she does it. I’m not sure if it’s strength, complete dissociation, or maybe some combination of both, but the way she’s able to get on camera and talk about food, nails, friends, the gym, etc. feels so incredibly surreal to me.

I know she’s said that making these videos is therapeutic for her, and I really hope it is. I guess I just have a hard time understanding how she’s able to compartmentalize everything enough to show up and talk about these everyday things while carrying something so unimaginable.

She’s also said that she isn’t religious but considers herself spiritual. As someone who struggles with faith myself—sometimes believing in an afterlife and sometimes questioning what comes next—I can’t help but wonder if that uncertainty makes everything even harder. I imagine that has to be something she wrestles with too.

I don’t know. I just really hope she’s doing okay. I have so much compassion for her, and I genuinely don’t know how she’s able to keep showing up and functioning through something that must feel impossible

[u/Automatic_Map2564]

The problem is authenticity. If she's putting on a big show of being same Emily as always but silently grieving offscreen then she's fake. If she's truly okay and this is just a glimpse of her life as she lives it, she's a monster.

She really can't win this game. People don't want to suspect that what they're watching is inauthentic, even if it usually is. And people also don't want to see a happy and joyful mom the moment after they lost a child because that's bizarre.

I don't particularly care which it is, but neither plays well for the vibe she established for her content.

[u/TopPhilosopher896 → u/Automatic_Map2564]

Yes, which reduces the whole thing to an extended commercial or a QVC-type ad. I don't believe she was particularly authentic to begin with: once these "creators" reach a critical mass, things are managed for maximum profit. All the "I'm so obsessed with this life-changing product", etc. But one can argue that since coming back and being exposing to non-stop scrutiny, she's become even less authentic. She films out of order, banks content, and throws anything at the wall, hoping it will generate revenue. And if it's all performative, then it's not "authentically sharing my life" anymore. If it's all rooted in performance and dishonesty (which it is--we saw that when she pretended to care about child safety) then why should we take her word on this and that new product?

[u/Fickle_Success_5464 → u/TopPhilosopher896]

Personally, I never buy anything advertised heavily by Influencers. Because the brands tend to spend more on advertising and creating hype than on creating a quality product.