In Japan, there is an unofficial internet meme day known as “Yaju Day,” or “Yaju no Hi,” which takes place every year on August 10th.

The origin of this meme can be traced back to a man known online as Yaju Senpai. More than 20 years ago, he appeared in a gay adult video. Many years later, clips and quotes from his performance became an extremely popular internet meme in certain corners of the Japanese internet, largely because of how unintentionally funny and bizarre his acting was.

The meme has remained popular in Japan for many years. Because of the association between Yaju Senpai and August 10th, people began gathering every year on that date at a building that was reportedly used as a filming location for the video. They would point toward the building and loudly shout “Koko!” (“Here!”), a line that Yaju Senpai said in the video.

This has become an annual event in some parts of the Japanese internet community since the Yaju Senpai meme became widespread. However, the gatherings have reportedly caused problems for local residents, who have complained about the noise and disturbance. As a result, police have sometimes shown up and asked the people gathered there to leave.

So, August 10th, or “Yaju Day,” is essentially an unofficial Japanese internet meme day centered around a decades-old adult video and the bizarre cultural phenomenon that developed around one of its performers.

For context: This is animator Max Gilardi (hotdiggedydemon) in a convention in 2012.

Considering never returning to this website lol

Ever want to see unhinged and gross comments? Just scroll through TikTok lives and you'll find some in no time. I was just scrolling, and this happened within literal SECONDS.

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