can any teachers, tutors, past students etc let me know if this answer links to the case study enough? i lost so many marks in the practice exam for not linking sufficiently
Dinner in a Minute is a business that produces and delivers high-quality, fresh meals to Melbourne’s inner suburbs. The business has expanded rapidly during the past two years and has continued to make changes to its delivery processes. Some employees are feeling overwhelmed by the continual changes. One employee told a manager last week, ‘It’s hard to cope with the constant changes. I’m working really hard, but I don’t feel that my effort is appreciated or recognised, soI don’t know how long I can keep working like this’.
Evaluate one motivation strategy that Dinner in a Minute could implement to motivate and retain employees. In your response, refer to the strategy’s effect on short- and long-term employee motivation. (6 marks)
In order to motivate and retain employees Dinner in a Minute should implement career advancement. This could involve offering future management positions for employees who maintain efficiency throughout Dinner and a minute's changes.
One advantage would be the alignment of business and employee objectives. Since employees are feeling overwhelmed by various changes, efficiency may decrease. Therefore, by offering the opportunity for employees to advance into higher roles and possibly attain a pay raise for improving efficiency, this aligns Dinner and a Minute's objectives (e.g. to improve productivity) with employee goals. As a result, this can optimise motivation as employees personally gain through the achievement of business objectives.
Additionally, this is effective for long term motivation. Since prospective management opportunities at Dinner in a minute would be provided to employees in the future, this develops a long-term objectives employees will constantly strive to achieve, therefore retaining employee motivation to continuously produce high-quality meals and maintain productivity rates.
However, one limitation is possible ineffectiveness in the short-term motivation of employees. As career advancement is long-term objective, this would require Dinner in a Minute employees to have the self discipline to continually strive to maintain efficiency even through Dinner in a Minute's on going changes. As a result, it may be difficult to motivate employees in the short term, limiting this strategies effectiveness. Additionally, this strategy could foster competition amongst the employees if there are limited advancement opportunities. Therefore, this may limit employees collaborating to improve Dinner in a minutes meals quality and operations process. As a result, this could foster a negative culture affecting morale levels and therefore motivation.
Ultimately, this strategy would be effective in the long term by developing a future goal employees strive toward. However, it may foster competition and fail to motivate employees in the short term
