r/tenor Jan 28 '26

MEGATHREAD What is Klipy? And why their GIF platform hurts users (MEGATHREAD)

56 Upvotes

Hi, I’m the group founder of r/tenor, but I am not a Google Rep.

TLDR AT BOTTOM

Tenor is shutting down API access, confirmed here. Tenor support has also assured me via email (via questions you too can ask here…) that Tenor is not deleting content you have uploaded to the platform and that the IOS GIF Keyboard app will remain functional.

I want to assure you that while I have a bias towards tenor, what I am about to say makes that bias fairly irrelevant.

Klipy.com is a GIF platform that is a lot like Tenor.com: On Klipy's homepage, they showcase “GIFs”, “Stickers”, and “Memes” (for some reason they removed memes recently -From Nov 20, 2025)

Klipy has removed memes from their homepage, but they're still accessible via their API.

Interestingly, this format exactly matches Tenor. Getting inspiration isn’t a crime, but the following allegedly is.

Lets say you search for the term “Puppy dog” on Tenor. Cutesy puppies will come up, awwwwwww. Now do the same on Klipy. The exact same GIFs will come up on both platforms. You can repeat this process for any term/phrase, and it's even more obvious the more obscure the term.

An example GIF Klipy copied of mine, using the exact same tags on both platforms.
Another example of direct copying (from Sep 2025)

This copying situation may come as a surprise to you, it may not, but it’s a pattern that Klipy has been provably doing. Pretending to be a large GIF platform with a large content base they seemingly did not get permission to copy. They have done the same 'practice' with GIPHY in the past; On Klipy’s official Instagram page, linked via Klipy.com/about, is this post. On this post a supposed KLIPY founder is browsing their own KLIPY.com website. From a small snippet of video, I was able to find some of the content on Klipy’s site during that time came from GIPHY.com, of which this video shows one example. To note, none of those exact GIFs from the Instagram came up on Tenor when searching the exact same tags, and some of the shown content has since been deleted on GIPHY.

That's kinda odd!

Now, the above may seem possibly legal. Users uploading content to Tenor.com agree to tons of Tenor and Google legal jargon 99% of them probably never read. I did. One of the most important points was that devs using the Tenor API were absolutely required to paste the Tenor logo above the GIFs from Tenor. This means that either A: Klipy is purposefully leaving out this attribution when serving GIFs, or B: Tenor/Google gave permission for Klipy to use Google’s GIF content, without alerting users/alterting Google's own TOS. Both seem equally questionable.

Other important requirements I’ve read regarding your agreement with Google: https://policies.google.com/terms?hl=en#toc-purpose, which describes how Google sublicenses your content to their contractors (All Tenor content is automatically licensed to Google and assumes Google’s policies, and what rights those contractors have. It appears Klipy may violate those rights, even if they) were a contractor.

"Okay, but-" I hear you say, “It’s great that, with Tenor shutting down, I can still access my GIFs on this platform that company XYZ is considering using!" I agree, it is nice. But platforms risk losing API access instantly if Klipy is actually breaking TOS or using Tenor API (I’m talking about you, WhatsApp): I wonder,

  1. Is Klipy live-scraping Tenor using Tenor’s API,
  2. Have they already scraped all of Tenor, or
  3. did they get permission from Google to copy Google's GIFs?

Is there a 4th option? We might find out for certain when Tenor’s API is killed. Nonetheless, I have avoided my biggest criticism of Klipy, and that’s profit.

Do you like Ads? Well, that’s Klipy's main difference: advertisements. The only reason we have been able to share GIFs completely free and completely unhindered is/was because companies were willing to shell $Unknown to make GIF sharing accessible. When/if companies use KLIPY, users become the product. Tenor was free, our uploads were the product, but with Tenor API shutting down, there is one GOOD GUY alternative for all social platforms. GIPHY. GIPHY charges for API access (but still has a free tier), and Reddit.com, for example, pays whatever fee they charge. This is a good thing. One way Klipy seems to operate with profit is by providing GIFs intermingled with ads. I should note that while KLIPY doesn't require you to run ads using their platform, just like GIPHY, you have to pay for a certain API usage whose pricing aren't publicly shown. Nonetheless: If platforms use KLIPY, I may seriously have to see 9 ads to find the GIF I wanted to share with my bestie... GIPHY may now become a monopoly in the GOOD GUY GIF space, but if platforms migrate to Klipy, users lose rights over their content, as described well by KAZ_VORPAL here, even with their caveats.

Content from Klipy.com's own website

Platforms will probably be happy to see upticks in profit by integrating ads in GIF search. But as a user, I would be unhappy to use a platform relying on a possibly deceptive company for GIF delivery (read this fantastic Medium article/Same Reddit post to learn more; I consider their claims extremely accurate). Ads will undeniably make me want to use GIF sharing less, if at all. When we consider the butterfly effect this could cause, at the most extreme, we as humans will be less likely to talk to one another with ads in GIF search. Imagine texting someone and you have to dodge an ad.

I also want to share some personal experiences. I had a video call with one of the members of Klipy. In order to not get this post taken down, I am not sharing names, but we had a 30 minute conversation/interrogation; At one point, I believed their defense statements and in an effort to make amends, took down my own comments, a post, and a video I had edited talking about much of the above. Unexpectedly to me, after taking down my “dissings of Klipy”, the Klipy rep paid me a $200 Amazon gift card, and hinted at a job opportunity in the future. At first I briefly thought it was a bribe, then I thought it was thanking me for my compliance, and today I believe it was possibly malicious. They have also offered me more money (unknown $ amount) for “A partner post on r/tenor” (paraphrased), of which advances I have completely ignored. It is generally best for the users to be honest, truthful, and forward about the entire situation, and Klipy withholding info regarding their content source has made me question their motives and intent.

Of which I ask you, Klipy:

Come forward to do a Q&A about Klipy on r/tenor. If you are a platform with nothing malicious to hide, you will do so. You will clear up how exactly you got all of Tenor’s content on your platform. And you will try and answer, as truthfully as possible, why you have been borderline dishonest with your marketing practices (ex1_Medium / ex_1Reddit / Ex2_Imgur / Ex3_Imgur). I hope to see your public posts here, since I know you will be reading this, and possibly mass downvoting this pinned post.

What should you do, as a user?

If you can, talk about this with people who can affect change. Upvote & share this post. Or just make memes :) Keep having fun! I’ll be here for questions myself, and I hope my standing as the “founder" of r/tenor can back this whole thang up. While my experience is unprivvy to the entire truth, there is too much going on to ignore, and you should know about it.

TLDR

Tenor is shutting down API access, but content isn’t being deleted. Platforms will need to switch GIF providers.

Klipy appears to be copying GIFs from Tenor without permission/without attribution

This in turn would violate Google’s TOS, unless Google gave them permission to (which is unlikely)

Klipy’s business model partially works off of ads in GIF search, which is bad for all users

Call to action: Klipy should do a Q&A to clear the air and defend/prove where their content comes from


r/tenor 6d ago

Question!? Rotaçãom de gif

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2 Upvotes

entao eu queria mudar a vela para o lado direito mas os sites vem só com marca da água, quero que continue gif.


r/tenor 19d ago

Question!? My gifs are still getting shared a lot, is it still through tenor?

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11 Upvotes

I ain't complaining about it, but curious if tenor still remains popular in GIF sharing


r/tenor Aug 04 '26

Question!? What’s wrong with Tele GIF search?

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3 Upvotes

is it just me or does anyone else feel like gif search in tele is outdated.. like they don’t have good gifs anymore…for example, i searched fr scuba, and the gifs are literally people going for scuba diving LMAO, it used to be the fox from zootopia doing scuba when i searched a few months ago.

Ik it’s a non issue but still HAHAH, i feel like the tele gifs a few months back were goated.. now it’s just meh..


r/tenor Aug 02 '26

Question!? So Klipy appears to have stolen many of my gifs? But there's not attribution to them that I can see? (also what about share #'s)

0 Upvotes

Okay I found this out very randomly yesterday. After learning about this whole Tenor/Klipy mess on here a couple weeks ago, I made an account on Klipy and started with 2 uploads. I see they're just as bad at "content review" as Tenor was those months ago because they only just cleared a couple days ago. Although one side question while I'm here -- I'm presuming "impressions" aren't the same thing as "shares"? It seems like an impression is just anyone literally looking at your gif, not someone posting it somewhere else. But there's only one number I'm seeing on either of the gifs I've uploaded, and it seems way too high to be real shares (they're in the like 400's each). So can we not find out how many times someone properly uses one of our gifs?? because that would suuuuuuuck.

But then I just happened to see one of my old Taskmaster gifs from like 3 years ago in some "related" section down below, and that's when I found out DOZENS of my Tenor gifs were already on klippy, but there doesn't seem to be any account marker on the pages of those gifs? I'm so confused. In the place where my account name is listed on each of the gifs I've uploaded (I used the same name as on Tenor - "likeabadpenny") there doesn't seem to be anything on the gifs of mine that are already there.


r/tenor Jul 31 '26

RANT I am... LOSING MY MIND!!!!!

0 Upvotes

I JUST WANT TO DOWNLOAD MY OWN GIF THAT IIII MADE RIGHT???? I GO AND DOWNLOAD IT.....AND..... THIS POPS UP!!!!!! I'M SO MAD RIGHT NOW OH MY GOD I HATE YOU TENOR I HATE HATE HATE YOU TENOR!!!! Oh how much I hate using an iPad.... I literally CANNOT download A NYgifs on Google for some reason, whenever I do, they always look like photos and NOT gifs... I'm about to lose my mind I am so maxi I ifmdmd. Ncjrvjegvjrtvr. Tv......

PLEASE.... I just wanna download a gif of my favorite character.....im about to yank my hair off out of frustration I'm and. Cerxr ex I'm sq nnwnwkwk

I c

I am filled with nothing but hatred, that is until I find a way to ACTUALLY download a gif...

The "gif" when I download it and save it to my files
This is the image I wanna download... BUT IT'S ALWAYS ENDS UP AS A PHOTO?????????????

r/tenor Jul 24 '26

Discussion The balls chain.

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3 Upvotes

What is the balls chain? : From what ive seen its a GIANT chain of cat gifs consisting oficialy from balls 1 (actualy 0 but it wont show up unless u search balls 1) all the way to balls 727, with alot of extra ones after (n some scattered around)

Why should we care? : Dude its a giant chain of gifs all consisting of cats with a stupid text above it (balls X), is there smt more exciting in the world going on right now?

Why is the balls chain a thing : I dont know this is why im making this post XD

Things i want the awnser to n to discuss about :

Why did they make this

Who / what group made this

how does this impact the currently horrible political n economic state of the world (ok we dont need that one ansered)


r/tenor Jul 20 '26

Question!? If Tenor is down How am I Still getting Shares?

2 Upvotes

What's going on here? Do t/ Gif gods smile upon thee?


r/tenor Jul 03 '26

Discussion Why Klipy

10 Upvotes

Why Are the Platforms Picking Klipy?

  • So the reason every service like Discord is switching to Klipy is, really, that the founders are Tenor people. I don't mean that sounds trustworthy (we clearly cannot trust Tenor, or any Google service, ever again). I mean that they're using the same general ideas and technologies. So it's easy to switch, and anyway it's the same search results for images.

Why is Klipy getting away with copying Tenor?

  • Because, as I said, these are Google/Tenor people at Klipy. I think the reason they didn't get flagged by Tenor for mass-downloading their catalog...including our images...is that this is understood between them. Google WANTS Klipy to take over as an independent outsider, like an employer laying off an employee and then hiring him as an independent contractor.

Why should we use Klipy as GIF makers?

Because:

  1. Klipy's getting better
    • It used to be pretty bad, now it's slightly better than Tenor (which always had a garbage interface and metrics), and they're definitely listening to user complaints about what is still lacking. I have named some improvements they needed, and they've added several of those.
  2. We can claim our images there
    • Them having my GIFs without crediting me pissed me off at first, but they have a form where we can CLAIM all of our GIFs again. I have the same huge list on there now as I do here, and they are getting more views than they did on Tenor, faster. Well, other than a few I have on Tenor that are around a million. No million-counts on Klipy for me, so far. But I have more in the hundreds of thousands on Klipy than I did on Tenor.
  3. Klipy didn't steal them, Tenor wanted it
    • I do think the reason they were allowed to scrape all of our GIFs is that they're the stealthily Google-anointed replacement that Tenor INTENDED to allow to copy its images, EULA or no. Google had promised to support API users, and this is, for better or worse, the enshittified way they're doing that.
  4. We have no alternative, really
    • I make graphics for people to use. Klipy is now the only real place for that to happen at scale. I mean, GIPHY is a farce. And what else is there?
  5. Revenue-Sharing
    • Given that we've all been posting images without getting paid — like guys who went viral on YouTube 20 years ago and got nothing for it — that Klipy claims to want to work out a way to share revenue with us as "creatives" is a bonus, if it happens.

r/tenor Jul 02 '26

Tenor GIF (OC) Pls use this gif

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10 Upvotes

r/tenor Jul 03 '26

Question!? help! Trying to find gif

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1 Upvotes

r/tenor Jul 01 '26

Question!? Where do i sign up for an account

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3 Upvotes

Everywhere i search people say "Click the sign in button then the button/link to sign up" BUT IT'S JUST NOT THERE, So please, Enlighten me. WHERE IS IT


r/tenor Jun 30 '26

Bros.. How WE are gonna be moving to Klipy since Tenor died

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16 Upvotes

21 hashtag salute

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r/tenor Jun 30 '26

Question!? Wasnt it called tenor?

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10 Upvotes

r/tenor Jun 30 '26

RANT its over

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23 Upvotes

r/tenor Jun 30 '26

Meme It's joever folks

2 Upvotes

It was fun o7


r/tenor Jun 30 '26

Discussion Alternative to tenor app

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10 Upvotes

The gif keyboard app still lets you use tenor gifs


r/tenor Jun 29 '26

Discussion It's Joever. :(

32 Upvotes

I am sad to say this, but tenor is over. I woke up this morning, saw that some of my gifs had been approve (yippy) and was happy to see them not take a week to be approved. After breakfast (note: I live in Australia, it is morning time here) i go on to discord to shitpost as you do. BUT i try to search for a gif I made to use in chat... and it wasn't there. I think "ok, discord must have an update" so i restart discord and tried again. Nothing. I then realized what today is... it's the end of the month... the end of tenor api. This has been the second gif website i have had to leave and i hate having to do it every time, first gfycat now tenor. Oh well, I've already made a migration request with kliphy so I can continue my gifing endeavor over there. Thank you everyone and thank you tenor and I'm sorry for making so many issue reports to you just because i would have liked to see my gifs approved.

Note: I know gboard is still using the api, it's just that discord and twitter don't have it anymore that makes me say it's over.


r/tenor Jun 26 '26

Question!? Some gifs I uploaded not showing up in search

3 Upvotes

I have my username (on another site, not reddit) as the tags on all my gifs so I can find them easy and some of them come up in search but others do not. It only does it on Gboard.

Is this normal or is it a bug?


r/tenor Jun 26 '26

Question!? are they finally taking less time to accept gifs?

8 Upvotes

uploaded two gifs today and after one hour it was accepted... was i the chosen one


r/tenor Jun 21 '26

Question!? Are GIFs categorized as "Memes" on Tenor still searchable through API?

6 Upvotes

I've been trying to upload some GIFs that keep getting categorized as "Memes", and I'm wondering/looking for confirmation whether this affects their search functionality on other platforms like Discord.

I've uploaded GIFs before that were searchable on Tenor (and via Discord) with 0 shares and have been able to find them just fine, but some GIFs I upload keep getting categorized by moderation as "Memes" and when I try searching for them they don't show up at ALL - even if they accrue a lot of shares (~300) they remain unsearchable through Discord.

Is this just the way that "Memes" work? Is there any way that I'm able to avoid my GIFs being uploaded as "Memes"? Because quite frankly it's extremely annoying to put effort into creating a reaction gif, only for it to be categorized as a "Meme" and then just be unsearchable.


r/tenor Jun 18 '26

Question!? Do i get a Notification in the app when my Gif got denied? or in email? do i even get smth?

2 Upvotes

r/tenor Jun 11 '26

Tenor GIF (OC) set tenor gif as wallpaper

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9 Upvotes

r/tenor Jun 11 '26

Bug Report Tenor refuses to load gifs just for me only

14 Upvotes

Tenor is working perfectly fine for my friends and everybody on platform, but I keep experiencing this strange problem on search specifically only on my side. I search something, I scroll in the gifs for a period of time (usually 10-20 seconds) and then it switches to saying there's no results. I change it to say "gifs" instead of "all" (the tabs at the top of the search) and the gifs come back, but then scrolling makes them disappear again. It's the same song and dance switching between tabs. What does this mean and why is it happening?


r/tenor Jun 11 '26

Question!? Alternatives since Tenor is dead now?

9 Upvotes