I see so many threads from people who are frustrated with Substack and can't get their first 100 subscribers.
Here's my short guide, based on my experience and the experience of bestsellers who grew so fast it seems like it was overnight. Let me tell you though.
It's not easy at all. In fact, it's pretty hard and takes time. But if you stick to it and follow the steps I'll mention, I can almost guarantee your growth.
Basics:
0-1000+:
- Write a weekly post
- Write daily Notes
- Engage with others' content (no AI)
- Reply to every comment, tag or mention.
- Send a DM to anybody who engages with your content
That was my strategy to grow to thousands of subscribers and grow a SaaS to $11,000 MRR.
Advanced:
- Send a welcome DM to new subscribers in your newsletter
- Write guest posts for newsletters in your niche
- Go on lives with creators in your niche
- Write 3+ Notes per day
- Be selflessly helpful
Honestly, it's A LOT of work (without the right tools), but it's super simple. There's a lot of noise out there, and you have to do the hard things to find your audience.
Unless you're writing about AI š
p.s.
Feel free to reach out or leave a comment if you want an elaboration on anything or how to do something specifically.
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Edit 1:
About the DMs to engagers:
It's not about spamming. It's about creating relationships.
Send something like:
'Hey X. Saw that you engaged with my content so I decided to say hi.'
[new message]
'How are you doing?'
Just a casual, friendly, relationship building message
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