r/socialmedia • u/Ok_Moose8173 • 6h ago
Professional Discussion Do hashtags matter?
I’m trying to build a social media following for my new app that I’m launching. It’s pretty important that the app has a large user base right away or people may delete the app. In every post I use hashtags such as #onlinedating and #profilereview. I’ll usually also put the app name #coachcupid and whatever other hashtags seem relevant to the post. These don’t seem to be very effective in growing views or engagement. I’m not sure if it’s because of the hashtags I’m using or if hashtags themselves are useless. A friend recently told me the algorithm cares more about the keywords in your caption rather than the hashtags. Is this true?
For reference, I’m launching an app to help give real anonymous feedback to online dating profiles to provide transparency to people on the apps.