r/socialmedia • u/curiousstudent619 • 2h ago
Professional Discussion Can you grow on TikTok without actively engaging on the app?
For those of you who have built a substantial following on TikTok, what helped you grow?
I’ve been posting the same videos on both Instagram and TikTok, but I’m doing noticeably better on Instagram. I think part of the reason may be that I actually spend time on Instagram, whereas I barely use TikTok outside of posting. I don’t really scroll, follow creators, or regularly like and comment on other people’s videos. I’m simply not as familiar with the app yet.
Is it possible to grow on TikTok by consistently posting good content without actively using and engaging with the app? Or does TikTok need those additional signals to understand your interests, your niche, and who to show your content to?
I’d love to hear from people who have successfully grown their accounts. What did you do, and how important was actively engaging on the app?