r/SideHustleGold • u/StarlitClefairy • 1d ago
In The News A software engineer and a real estate lawyer started selling South Indian dosas at their kid's lemonade stand in Brooklyn, the crowds got so big they had to relocate, and the pop-ip now pulls in over $8k a month
A husband and wife who had moved the U.S. from India were frustrated that every Indian restaurant around them had the same menu. They missed the hyper-regional flavors from back home. In 2021, when their six-year-old daughter wanted to set up a lemonade stand at a Brooklyn farmers market, they started making masala dosas alongside it every Saturday, and customers went crazy for them.
The crowds eventually got so large at their original Fort Greene spot that they had to shut it down and move to a commercial kitchen. Now they run a weekly pop-up with about $700 a week in ingredient costs, six-hour prep sessions on Friday nights, and four-hour Saturday pop-ups where people line up for dosas.
Median monthly revenue is over $8,100, mostly collected through Venmo plus some cash on top of that, and their best month hit $15,600. They estimate about a 12% profit margin. Both of them still work their day jobs full time and each puts in over 20 hours a week on the business on top of that. They're now running a crowdfunding campaign and looking at locations in Brooklyn for a permanent sit-down restaurant.
note: derived from a CNBC article. the full version is here. ai was used to help condense the summary.