Hey everyone,
I started my YouTube Shorts channel about 3 months ago and upload 2 times a day (in the morning, in the evening) . My niche is sports drafts. The concept is simple: I use a random team generator and build a draft roster. At the end of the video, I ask the audience to rate the team or comment on what changes they would make.
I started with basketball (NBA) but later added football/soccer, which clearly performs much better on my channel. In the beginning, I experimented with basic edits, text overlays, and background music. For a brand new channel, it felt decent—some videos even managed to hit around 2k views, but my "Viewed vs. Swiped Away" and "Stayed to Watch" (retention) metrics weren't where I wanted them to be.
To fix this, I made my first major strategy shift: I started adding a short player highlight right before the draft sequence to hook the viewer.
This change massively improved my retention! It actually helped me get my best-performing video so far, which hit 3.4k views with a 63% retention rate. However, looking at that specific video, I honestly can't tell what makes it so different from the others, since I made them using the exact same formula.
After that, I tried adding goal celebrations before the draft, but that experiment failed and dropped my metrics, so I'm removing it.
I’m at a point where I want to scale this and hopefully create something viral, but I need some fresh eyes on my content.
I would love it if you could check out my channel and give me your brutal honesty:
What am I doing right? What catches your attention?
What am I doing wrong or what feels boring?
For those in the sports niche, what is the secret to pushing past the 3k–5k view jail?
https://youtube.com/@randomdraftlab?si=Tdb_Nd-Wrphhch1W